category management_apparels (1)

7/30/2019 Category Management_Apparels (1)

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Category Management

Category: Apparel


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Stores

1. Pantaloons

2. Shoppers Stop, Westside ,Reliance Trends or

lifestyle.


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Pantaloons Tagline: Fresh Fashion

Targeting young customers

Selling fresh fashion at affordable price.


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Pantaloons

Ladies

Kids

Mens

Apparels

Footwear

Fragrances Other Accessories like Jewelry,

watches, bags, wallets.

Non-Apparels


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pantaloons

PT Brands

Mens

Formals

Lombard

BareLeisure

F Factor

BurntUmber

Casual

BareDenim

UMM

RIG

Ajile

LeeCooper

Ethnic

Akkriti

Womens

Formals

Annabelle

Casual

Honey

Ajile

RIG

Ethnic

Rangmanch

Trisha

Akkriti

NPT Brands

Mens

Formals

JohnMiller

IndigoNation

Scullers

Turtle

Casual

Celio*

Spykar

Womens

Formals

Scullers

Casual

AND

Jealous21

109F

Remanika

Ethnic

Biba

Rain &

RainbowGlobalDesi


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Pricing

Mostly medium range pricing affordable to

middle class and upper middle class

customers.

Bare Denim, RIG, Jealous 21, Honey, UMM

Offers like Buy 1 @ 199 and Buy 3 @ 449 on

Core products through out the year.

Selected Premium Brands.

Burnt Umber, Barbie, Lee Cooper, AND


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Placement

Ground Floor

Ladies

Formals Ladies

Casuals

Cosmetics

First Floor

Ladies Ethnic

Lingerie Kids Section

Fragrances

Kids & Ladies

Footwear

Second Floor

Mens

Formals Mens

Casuals

Mens Ethnic

Sports Planet Mens

Footwear


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Promotions

Windows display as per season and festival Current theme: Angels

Festival: Diwali, Dashera etc.

Acrylic display A3 and A4 size Display on going discount offers

Loyalty Programs (PBGC)

Walls have posters which displays seasonal fashion

trend with tag line Get The Look. In store signage communicating the offer.

In store paging & announcements about the offers.


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Visual Merchandising

Pics


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Suggestions - Pantaloons

Posters on the wall, does not promote any brand.It just mentions tagline Get The Look.

No. of in-store signage should be increased.

Theme of Angels in the rainy season doesntseem appropriate.

Perfumes should be kept at the entrance of thestore. However in Pantaloons, they dont followthis strategy across all stores.

Demand exceeds stock capability most of thetimes so proper stocking should be done inadvance to prevent customer dissatisfaction.


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LOGO

Road Map of presentation

1 2 3 4 5 6 7 8 9

History

Store

format

Store layout

Private

Labels

Store

Positioning

Uniqueness of

the Retailer

Visual

Merchandising

Future Plans

Group

Learning

SHOPPERS STOP


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Company Background AndHistory Shoppers Stop is an Indian department store chain promoted by the K Raheja

Corp Group (Chandru L Raheja Group)

Started with its first store in Andheri, Mumbai on 27th October 1991

Highest benchmark for the Indian Retail Industry.

Awards: The Hall of Fame" and The Emerging Market Retailer of the YearAward", by World Retail Congress at Barcelona

In 2012, operations expanded to 55 stores in India.

Progressed from single brand store to a fashion and lifestyle store for the

family

Is Listed on the BSE.


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STORE LAYOUT (Race Track Layout)

SHOPPERS STOP


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Products & Brands offered

Mens ApparelShirts: Arrow,Louis Phillipe ,Park Avenue,Parx,Zodiac,VanHeusen,Provogue, Scullers

Trousers: Blackberrys, Park Avenue, VanHeusen,Indian TerrainJeans: Lee,Levis, Pepe,Lee Cooper,Wrangler, I Jeanswear,LifeT-Shirts & Polos: Tantra, Vettorio Fratini,Lee,Pepe,Nike,ProvogueKurta,Pyjamas & Stoles: KashishInnerwear: Jockey, Hanes, Tommy Hilfiger,CalvinKlein,Chromosome

Seasonal: Casablanca,Monte Carlo, Creative Line


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Womens Apparel:

Shirts: Elliza Donatein,Austin Reed,STOP corporate, WillsLifeStyle,Remanika, Allen Solly,

Jeans: Pepe, Lee, Levis Diva, I Jeanswear,Life, Lee Cooper,VibeT- Shirts: Levis,Pepe,Lee Cooper, Provogue, Vibe,Lee,LifeSarees: KashishEthnic Suits: Haute Curry, STOP naturals, KashishSkirts: Elliza Donatein, STOP ,Remanika, Wills LifeStyleLingerie: Bwitch,Triumph,Bodyline,Jockey,Lovable,Enamor,AmanteSeasonal: Creative Line,Monte Carlo, Casablanca,ESPIRIT Umbrella


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Mens Accessories

Footwear: Red Tape, Jean Lauren,Lee Cooper,ID,Provogue,Nike,Adidas,Reebok,Puma,Levis

Wallet & Belts: Hidesign, Arrow, Tommy Hilfiger, Fossil,LoradWatches: Titan,Timex,Swatch,Fossil,Casio,Kenneth,GiordanoEye Gears: Fastrack,Ray Ban, Provogue,Polaroid, CrisilSocks &Handkerchiefs: VanHeusen,Allen Solly, STOP,ZodiacPens:Century,ATX, Sheaffer ,Cross


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Womens Accessories:

Handbags: Haute Curry,Hidesign,Elliza Donatein, Rocky S SportFootwear: Catwalk,Nike,Reebok,Adidas,Puma,Levis Jewellery: Sparkles, Nirvana,Estelle,ZaveriWatches: Titan,Timex,Swatch,Fossil,Casio,Kenneth,GiordanoEyegears: Fastrack,Ray Ban, Provogue,Polaroid, CrisilSocks & Stoles: VanHeusen,Allen Solly, STOP


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Kids:

Toys: Hot Wheels,Barbie,Kelly, Play N PetsBoys & GirlsWear: Gini & Jony, Liliput,Beebay,Disney,BarbieBags: Duckback, Gini & Jony,Barbie,Disney,AVENTFootwear: Gini & Jony,Liliput,Bubble GummersWatches: Fastrack, ZoopFeeding: High Chair, Soother & Teethers,Steriliser EquipmentBath time Accessories:Bedding,Bedroom Furniture &

accessories


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STORE POSITIONING Shoppers Stop is positioned as a family store delivering a

complete shopping experience.

Bridge to luxury brand, which is the space between premium andluxury

It has metamorphosed from being a chain of retail stores to adestination of fashion, lifestyle and has picked up novel retailconcepts of cafes, bookstores and high-end merchandise for thegrowing affluent middle class.

SHOPPERS STOP


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VISUALMERCHANDISING

They draw up annual VM calendar

at the beginning of the financial

year based on the plannedmerchandise seasons and launches

Visual Merchandising Team

deciding on the theme as well asthe manner in which the

merchandise is proposed to be

displayed across the stores

nationwide. The Formal Look

The Stylish Look

The Casual Look

SHOPPERS STOP

The Festive Look


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SHOPPERS STOP

Continue to increase itspan-India footprint

Increase the number ofstores from 41 in the nextthree years

Expand into various otherformats

Enter into joint ventureswith other players

FUTURE


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category management_apparels (1)

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