catcha digital training snacks 2013
DESCRIPTION
The Catcha Digital Training Snacks presentation highlights the upcoming new products, features and plans across MSN Malaysia, Skype Malaysia, Lowyat.net and Catcha Digital in general.TRANSCRIPT
AGENDA
MSN EDITORIAL
ROADMAP
CHANNEL RESTRUCTERS
JOIN THE CONVERSATION
SKYPE
RICH MEDIA: NEW AD
UNITS
WINDOWS 8-AIA UPDATES
CATCHA DIGITAL
VIDEO NETWORK
CATCHA DIGITAL AD
EXCHANGE
LOWYAT.NET UPDATES
MSN MALAYSIA EDITORIAL ROADMAP
Dec 2013 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 June 2013
Entertainment Awards Season 2013
We Love K-POP!Korean Buzz Channel Re-design + MAMA
We Love K-POP!Golden Disk Awards 2013
Movies 2013
Specials Christmas Special 2012
Chinese New Year & Valentines Special2013
Mother’s Day Special Father’s Day Special
Year in Pictures 2012
Motoring Motor-HeadsDetroit Motor Show
Motor-HeadsGeneva Motor ShowMalaysian F1 Special
Motor-HeadsShanghai Motor Show
Sports European Football Season
F1 Season
Travel New Travel Channel with Wego
Lifestyle Fashion Week S/S
News Elections (Tentative)
MSN MalaysiaChannels
MSN MSN MSN MSN MalaysiaMalaysiaMalaysiaMalaysia
Home PageHome PageHome PageHome Page
NewsNewsNewsNewsTech Tech Tech Tech
SportsSportsSportsSportsMotoringMotoringMotoringMotoring
MSN ManMSN ManMSN ManMSN ManLife & StyleLife & StyleLife & StyleLife & Style
TravelTravelTravelTravelMakanMakanMakanMakan!!!!
EntertainmentEntertainmentEntertainmentEntertainmentJuiceJuiceJuiceJuice
VideoVideoVideoVideo MMMMoooorrrreeee ((((SSSSppppeeeecccciiiiaaaallllssss))))
Join The Conversation
Skype
On Skype, human beings are being human again
They lean in, open up and connect
Over half use Skype twice a week or more1
Source: 1. comScore Marketing Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
Half of Skype sessions last more
than 30min2
For frequent, long, engaging conversations
Users feel Skype is a more
personal experience than Facebook or Twitter2
Integration with social networks
Not only can users import their Facebook contacts, see their Facebook wall and update their status, they can also take action through Skype.
Plus, did you know?
Skype powers Facebook video calling.
Skype audience is large, mobile and growing
Malaysia: 560,7692 daily users35% growth since YOY
280M UU,1 with 200M+ ad impressions
delivered per day267M+ mobile users3
100% Y.o.Y2 growth
Skype is growing
twice as fast as the
world’s population.2
1. comScore Media Metrix, Q1 2012, Skype App 2. Skype Internal Data, global April 2012. 3. Skype Internal Data – total mobile audience
Malaysia: 492,2053 daily users213% growth YOY
1.9MMunique visitors2
21%more likely to have completed post graduate studies1
19%more likely to be a decision maker1
48%female2
52%male2
Skype Reach in MALAYSIA
They are young and socially active
43% are 15-2421% are 25-3420% are 35-449%are 45-547% are 55+1
Source: 1 comScore Media Metrix Oct 2012, : 2 comScore Segment Metrix Oct 2012
88% of Skype users have a social media profile2
Skype Opportunities
Reach this large and engaged audience
interested in your brand
Conversation ad
*Skype Internal Data, Aug, 2012.
• Get into the conversation in an exclusive, uncluttered space
• Be in the 1B daily, global Skype to Skype audio calls*
• See proven results+37.1% in purchase intent +23% in intent to recommendation+22% in brand site visitations
• 300x250
• Rich media-capable
• Non-intrusive: non-audio and non-expandable
• Current refresh rate of once per five minutes
Specs
Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012
Conversation ad
*Skype Internal Data, Aug, 2012.
• Get into the conversation in an exclusive, uncluttered space
• Be in the 1B daily, global Skype to Skype audio calls*
• See proven results+37.1% in purchase intent +23% in intent to recommendation+22% in brand site visitations
• Creative example - retail
• 300x250
• Rich media-capable
• Non-intrusive: non-audio and non-expandable
• Current refresh rate of once per five minutes
Specs
Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012
Mobile Contact and Chat screens• Increase frequency at the right time with relevant brand messages to
your audience as they connect with family & friends throughout their day
• Increase Reach 15% of Skype users only connect via mobile
• Grow your audience! Mobile audience is growing at >100% YoY
Specs
• 320x50 and 640x100
• Roadblocks, ROS and clickable CTA
• High visibility placements: Contact and Chat screens
• Available on iPhone only*
Source: Skype Internal Data, % Mobile Connected Users, Total Audience, March 2012
• 650x170` expands to 650X340
• Rich media, video and image galleries
• Avail via impression or sponsorship
buys
Skype Home masthead banner
Specs
• Be where Skype users go throughout the day for friend, status, and starting conversations
• Skype users can integrate their Facebook feed into their Skype homepage
• See proven results +26% in purchase intent +17% in intent to recommendation+20% in brand site visitations
• Creative example: Retail / Video
Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012
Skype Home display 300x250 *Skype Internal Data, Aug, 2012.
• Be seen on the first home screen a user sees when they return to Skype throughout the day
• Take advantage of the impact and reach that the Skype Home screen has to offer
• Creative example : CPG
Specs
• 300x250 option to expand to 300x500
• Rich media capable
• Self-playing video, user initiated audio capability
• Premium takeover or ROS
• Targeting – Demo, Geo
Skype + Homepage = Even better together
• Ensure your client is where Skype users go throughout the day
• Take advantage of users’ Facebook integration
• Extend your reach by Extend your reach by Extend your reach by Extend your reach by 82% 82% 82% 82% when you add Skype to your MSN Homepage buy
Source: comScore Audience Duplication, October 2012
• MSN is avail on an impression or sponsorship basis
Specs
TELECOMMUNICATIONGlobal Benchmark : 0.17 ( MY Avg CTR : 0.2 )
Global Benchmark IR : 1.69 (MY Avg IR : 17.86)
FMCG: FAST FOODGlobal Benchmark : 0.17 (MY Avg CTR : 0.3)
Global Benchmark IR : 1.69 (MY Avg IR – N/A yet)
TRAVEL & TOURISMGlobal Benchmark : 0.17 (MY Avg CTR : 0.2)
Global Benchmark IR : 1.69 (MY Avg IR – N/A yet)
MOBILE DEVICESGlobal Benchmark : 0.17 (MY Avg CTR : 0.3)
Global Benchmark IR : 1.69 (MY Avg IR – N/A yet)
Rich Media New ad units
29
•‘Focus’ Video Ad UnitConcentrate and hold user attention
• Run of site, expandable 300x250 video ad unit
• 3 second roll over count
• Shaded frame video player to focus user attention
• User initiated HD and full screen options
• Only applicable on MSN Homepage. Channels Homepage (TBC)
Microsoft Windows 8
• Launched globally 26 Oct
• Beautiful, fast and fluid
• Designed for work or play
• A new world of apps
And areGettingBigger
Worldwide
Largest Potential Market for Apps
Units Since Launch of Windows 7 as of March 2012, IDC
Windows 8Ads-in-Apps
• Beautiful, relevant and useful
• A no-compromise experience
• Unprecedented reach
MSN for Windows 8
© Microsoft Confidential |
One new and improved MSN
The New MSN portfolio – Malaysia
MSN CLASSICLive Today• Today’s MSN• Standard experience for
everyone except Windows8/IE10 users
• Will continue to be vast majority of PV volume through FY13
MSN for Windows 8Launching January 17• Browser experience, not
downloadable app• Available exclusively to Windows
8/IE10 users• Default HP for IE10• Also referred to as MSN TMX and
TMX for IE10• Projected to represents 9% of the
Page Views in FY13
MSN for Windows 8 AppETA: Early February• Downloadable app available in the
Win 8 app store• Expected to be relatively low volume
Time for a break
Catcha Digital Video Network
80% of consumers in Malaysia stream/download online video on a monthly basis*
42% of consumers in Malaysia view online videos more than once a day*
Online video ad revenue is forecasted to grow to US$11b globally by 2016**
*Source: Nielsen, Apr 2012** Source: 2011 Magnaglobal Global Media Forecast
• MSN Video Channel + 1000’s of premium publisher sites
• Reach your audience through advanced targeting
• Over 30m pre-roll streams available per month & growing!*
• Reach of over 2m unique users per month*
• Pre-roll and In-stream advertising opportunities
• Site lists available
• Automatic optimisation
• Detailed reporting for each campaign
*Source: SpotXchange research Jan 2013
Automatically “steers” campaigns to best
audiences
Better analytics and performance reports
Advertisers find and reach their top audience groups
More video ad interactions for
lower cost
Catcha Digital Advertising Exchange
*Source: Brandscreen Q3 2012
*Business Insider http://www.businessinsider.com/dollar-numbers-for-realtime-bidding-in-digital-advertising-2012-6?utm_source=alerts#its
-already-20-of-all-display-2
Advertisers want transparency, control, efficiencies and direct access to the inventory they buy
Real Time Bidding advertising revenue represented over US$2b in 2012……*
….which equals over 20% of all display advertising revenue*
APAC revenue driven by RTB exchanges is expected to reach US5.2b by 2015!**
Advertising Exchanges are changing the way advertisers buy –Real Time Bidding (RTB)
A MARKETPLACE WHERE INVENTORY IS ….
IN REAL TIME…
IN AN AUTOMATED MANNER
AUCTIONED OFF …
ON AN IMPRESSION BASIS…
Tech Partners
Demand Side Platform(DSP)
Demand Side Platform(DSP)
Channel Partners
Ad Networks
Agency Trading Desks
DEMAND/BUY SIDE SUPPLY
AdvertiserAdvertiser
AdvertiserAdvertiser
Advertisers
AdvertiserAdvertiser
AdvertiserAdvertiser
AdvertiserAdvertiser
1. Publishers lists inventory on Exchange, defines rules
2. DSP evaluates impression in real-time against advertiser goals, submits bids
3. Exchange picks winning bid of the auction, serves impression
Independent Agencies
Advertising Exchange
Advertiser Benefits
Better Returns
Consumer Benefits
Relevance & Safety
Publisher Benefits
Yield, Efficiency & Visibility
Reduce Waste
Better Efficiencies
Maintain brand safety through controls
Drive higher yield
Better Efficiencies
Inventory control
AD EXCHANGE IS A MATCHING ENGINE
ADVERTISERS PUBLISHERS
Advertising Exchange Offering
Bring your own ingredients and cook
MSN or Lowyat.net offeringPrepared Meal
Lowyat.net
18,161,934
31,118,943
42,756,780
47,672,230
55,711,788
59,652,767
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
2007 2008 2009 2010 2011 2012
Monthly Average Pageviews 2007-2012
391,052 918,626
1,775,687
2,184,485 2,569,031
5,256,145
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
2007 2008 2009 2010 2011 2012
Monthly Average Unique Visitors 2007-2012
Unique Visitors• Site registered an average of
5.2 million unique visitors per month in Jan-Dec 2012
• 141% UV increase since 2010!
Page Views• Site registered an average of
60 million page views per month in Jan-Dec 2012
• 25% PV increase since 2010!
• Be seen on lowyat.net new homepage
• Extend the campaign – to create consistency
Expandable catfish
Standard half page
Run on Forums
QUESTIONS?
THANK YOU