Are You Ready to CatchThe WAVE?

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The WAVE: Dates and Location

• March 25 – 26, 2010• Hyatt Regency Sacramento, CA• Brought to you by the SMPS Hawaii,

Los Angeles, Orange County, Oregon, Sacramento, San Diego, and San Francisco Chapters

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The WAVE: Keynote Speaker

• Ed Friedrichs, Friedrichs Group– Former President and CEO of Gensler

Architecture Design and Planning Worldwide

– Author of book: “Reach Higher: Long-Cycle Strategies for a Short-Cycle World”

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The WAVE: Educational Program

• 2 Full Days• 14 Sessions• 3 Tracks

– Business Development/Marketing – Leadership – Business Trends

• 9.0 CEUs available for SMPS CPSMs and AIA members

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The WAVE: Educational ProgramThursday, March 25

Business Development/Marketing Leadership Business Trends

8:00am - 10:00am Registration

10:00am - 11:30am Keynote Speaker: Ed FriedrichsLooking for Business in all the Right Places

12:00pm - 1:15pm Lunch

1:30pm - 3:00pm

Session 1aNavigating Your Way

Off the Shortlist: How to Cross the Finish Line

First

Session 2aLeaders Are Made,

Not Born - Growing Ideas, Passion and Knowledge Into

Masterful Teams and Influence

Session 3aThe Way We

Compete: Agencies Perspectives

3:30pm - 5:00pm

Session 1bExtreme Makeover: Website Edition –

Heart-warming (and Award-winning) Case

Studies

Session 2bBecome Your Firm’s Marketing

Leader: Useful Training Sessions to Increase

Collaboration in Your Firm

Session 3bHow Long Can You Hold Your Breath?

Thriving in the Down Economy

After Hours Event TBD

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The WAVE: Educational Program

Friday, March 26 Business Development/Marketing Leadership Business Trends

7:30am - 8:15am Breakfast

8:30am - 10:00am General Session: Frank Lippert, FSMPS, CPSM and Stephanie Craft, CPSMCatching the BD Wave: LIVE!

10:30am - 12:00pm Session 1cWhole Brain Marketing

Session 2cMaximizing Your Memory

Session 3cWelcome to the New Economy – Rise of

the Right Brain

12:00pm - 1:15pm Lunch

1:30pm - 3:00pmSession 1d

Work Your ASSet Off – Your Network

Session 2dWhat You Wish

Someone Had Told You Before You Said “Yes” to That Job: The Secrets of

Great Leadership

Session 3dThe Excitement and

Heartache of Change: Managing Marketing

Through Restructuring

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The WAVE: Networking

• March 24 – After Hours Event (TBD)• March 25 – “West Coast Casual”

evening of fun and entertainment

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The WAVE: Sponsorship Opportunities

• Access to decision-making marketers and firm principals

• Exposure to A/E/C firms throughout the West and Pacific Rim

• Highlight a unique service that your firm provides to SMPS members

• Support SMPS to improve your bottom line through education, advocacy, and connecting professionals

• Position your firm for strategic teaming opportunities

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The WAVE: Hotel Information

• Hyatt Regency Sacramento– 1209 L Street, Sacramento, CA 95814– Located directly across California State

Capitol– Views of downtown Sacramento, plush

bedding, wireless Internet access, and deluxe amenities

– 20 minutes from Sacramento International Airport

– $169 group rate per night

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The WAVE: Registration Info

• SMPS Member Rates– Conference registration + 1-night stay at conference hotel: $450– Conference registration without hotel: $340

• Non-Member Rates– Conference registration + 1-night stay at conference hotel: $550– Conference registration without hotel: $440

• To register, visit www.smps-prc.org

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The WAVE: Why Sacramento?

• Sacramento offers– Convenient location – most flights are

under 2 hours from other major West Coast cities

– Abundant supply of hotel rooms and entertainment options

– Cited as one of the ten "most livable" regions in America in 2004

– Comfortable weather in March/April (average high 66-70 degrees)

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The WAVE: For More Information

• Website: www.smps-prc.org

• Conference Co-Chairs:– Dawn Greco: dawn.greco@nolte.com | 916.641.9263– Mike Savage: msavage@geoteq.com | 818.240.9600

• www.twitter.com/SMPSTheWave

• www.linkedin.com/groups?gid=2093433