PARAG BHANDARI, CEOUG STRATEGIES

(USA)

GUERRILLA & ENTERTAINMENT LIFESTYLE MARKETING

SEMPL 2013

www.ugstrategies.com

“TRADITIONAL” GUERRILLA MARKETING

• Low Cost.

• Unconventional and Memorable.

• Yield Maximum Results Attained By Viral Exposure (Social Media) and Media Coverage.

www.ugstrategies.com

EVERYONE LOVES MUSIC!(and if you don’t then you are just weird)

• The universal language.

• Music is inherently personal, it evokes an immediate positive emotional response – the goal of any successful marketing or branding effort.

• Brands leverage music to connect with consumers in ways they cannot otherwise.

www.ugstrategies.com

THE GUERRILLA EXPERIENCE

• Use music, concerts, and artists/DJs to create “guerrilla-style” branded event stunts.

• Events that are promoted in the standard way, but “incomplete.”

• Leverage the power of Celebrities, Bands, Musicians / Artists.

• ROI attained from social media & press coverage – based on the element of surprise.

www.ugstrategies.com

CASE STUDY: FOX / FAMILY GUY

CASE STUDY: BED HEAD/TIGI HAIRCARE

CASE STUDY: ASICS