catalogue what 2013
DESCRIPTION
presentation given to camberwell MA book art studentsTRANSCRIPT
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catalogue
MA book arts 2013
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catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations
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some questions
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do you need a catalogue?
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if yes - why?
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reasonspublicityinformationcelebration token of remembrance referenceart
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what do you want it to do?
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purpose/functionmoneyfameinformpromotegenerate interest advertise event
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who is your/it's audience?
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audienceartistsdesignersthe publiccollectorspublic collectionsfriends and relativesthe college mailing list
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content
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reproductions or
actual work
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mass production v
limited edition
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what will it include?
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images examples of work
makers/artistsstudio/process other
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textsstatementsessaysthanks
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contact details address e mail phoneweb sitesblogtwitter
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otherlogosadvertising
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A3, A4, A5 etcA4 folded etc etc etc scrollbroadsheetpostcardsnewspaperdisc
format
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can it do more than one job?
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posterinviteadvertinterventionmultifunctional useful object -
book/shirtbook/shelf
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alternatives
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web sitebillboardradiotelevisionmagazine advertising sandwich board publicity stunt
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budget
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How much do you want to spend?
How will you generate the income?
How much will you sell it for?
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some deadlines
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initial designs design agreed negotiating a printer copy generating content - photographsfinal artwork signing off artwork - head of college
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printing collating building a mailing list publishing/posting selling and distribution collecting and redistribution of
income from sales
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build a team – not a one person job
devolve roles – appropriate skills
build deadlines – stick to them
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intention
reasoning
form/contenttimescale
budget
production
distribution