CATALOGUE 2014

Brand Statement

Cross luxury writing instruments are renowned for their distinctive style and superior quality. They have long been symbols of success and achievement and no longer serve as simply functional writing instruments. With an increased focus on fashionable colours and stylish designs, Cross pens and accessories are the perfect way to finish off your daily wardrobe, or add that extra flair to an evening on the town. As a leading fashion-focused Writing Instrument and Accessories brand, blending the timeless appeal of its brand heritage with contemporary design, detailing and finishes, Cross appeals to young and old, style-conscious and traditional alike.

True industry veterans with more than 160 years of experience in designing and manufacturing Quality Writing Instruments, Cross continues to lead the way in defining, expanding and invigorating the category. Brand extensions such as luxurious leather accessories, cufflinks and elegant timepieces and eyewear have broadened the company’s audience, helping establish a devoted following across more than seven generations of pen and accessory consumers.

Fine craftsmanship, innovative design and impeccable customer service have long been hallmarks of Cross quality writing instruments. The commitment to these tenets has provided a stability that has allowed Cross to evolve as a brand: transforming from a small family-owned pen company in the mid 1800s into the style-driven global pen and accessory brand it is today. All within the confines of the smallest state in the US — in the bucolic New England town of Lincoln, Rhode Island.

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POLISHED CHROMEGel Ink Pen #AT0625-1

CLASSIC BLACKGel Ink Pen #AT0625-2

PEARLESCENT WHITEGel Ink Pen # AT0625-3

SATIN CHROME Gel Ink Pen # AT0625-4

TIFFANY BLUEGel Ink Pen # AT0625-5

CLICK

A classic with a click Because times have changed

Just when we thought our iconic Cross pen couldn’t be improved upon, we added a quick, retractable click. The Cross Click offers the same smooth lines and slender grip you’ve come to expect from Cross, without the twist. Instead, just click and express yourself

Click Collection

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Tech Collection

TECH2

Dual-personality penLoves paper and mobile touchscreens

You’re accustomed to the writing precision of a Cross pen. It’s only natural that we’d bring that distinctive experience to a stylus. Tech2 combines both in one instrument. A smoother glide and increased accuracy will make bringing ideas to life feel effortless, whether on paper or your mobile screen.

Pearl White Ballpoint Pen # AT0652-5

Satin BLACKBallpoint Pen #AT0652-1

Metallic BlueBallpoint Pen # AT0652-6

CHROME Ballpoint Pen # AT0652-2

Tender Rose Ballpoint Pen #AT0652-4

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Tech3+ Collection

TECH3+

The ultimate in multi-tasking Meet our incredible all-in-one switch hitter

An effortless twist transforms this finely-crafted black ballpoint pen, to a red editing pen, to a pencil, and back again. On the other end is a precision stylus to improve accuracy and ease when you interact with your favorite mobile device. However you choose to work and create, Tech3+ delivers on versatility, convenience, and style.

ChromeMulti-Function Pen # AT0090-1

Satin BlueMulti-Function Pen #AT0090-2

Satin ChromeMulti-Function Pen #AT0090-5

Tender RoseMulti-Function Pen #AT0090-6

Satin BlackMulti-Function Pen #AT0090-3

All BlackMulti-Function Pen #AT0090-7

Metallic BlueMulti-Function Pen #AT0090-8

Pearl WhiteMulti-Function Pen #AT0090-9 4

A conductive soft silicone rubber that conveys an electrical signal to the touch screen.

Tech4 Collection

TECH4

Multi-Tasking RedefinedA stylish, four-in-one pen that makes easy work of everything you take on

Tech 4 combines distinctive style with the utility of four writing tips. With a simple twist, switch between three inks and a pencil with a unique pop-up eraser. An indicator window shows which tip is out, while the option of our new smooth-touch non-slip finish adds a new dimen-sion in comfort. Multi-taskers, meet your perfect match.

Performance Black Smooth TouchMulti-Function Pen # AT0610-1

Formula Red Smooth TouchMulti-Function Pen # AT0610-2

Lustrous Chrome Multi-Function Pen # AT0610-3

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Easy Writer Collection

EASY WRITER

Feeling is believingExperience a whole new level of writing bliss.

Bold style meets superior comfort in the Cross Easy Writer. Everything about it was designed to make writing a joy. From the wider profile, to the soft, yielding grip, to the incredible finesse and smoothness you’ll experience when you put it to paper. It’s the pen that feels every bit as good as it looks.

Matte BlackBallpoint Pen # AT0692-1

Metallic BlueBallpoint Pen # AT0692-4

Satin Chrome Ballpoint Pen # AT0692-3

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ATX COLLECTION

Basalt BlackFountain Pen #886-3 • Rolling Ball Pen #885-3 • Ballpoint Pen #882-3 Pencil #883-3

Black LacquerBallpoint Pen # 882-36

Matte ChromeFountain Pen #886-1 • Rolling Ball Pen #885-1 • Ballpoint Pen #882-1 Pencil #883-1

Pure ChromeFountain Pen #886-2 • Rolling Ball Pen #885-2 • Ballpoint Pen #882-2

Pearlescent WhiteBallpoint Pen # 882-38

Translucent Blue LacquerBallpoint Pen # 882-37

Bold, Balanced and BeautifulSweeping symmetry that’s a pleasure to have and to hold

Streamlined from integrated clip to tapered tip, ATX delivers singular contemporary style in a chic, ergonomic package. A delicate balance of design ingenuity and practical sensibility that’s often imitated, never duplicated.

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CLASSIC CENTURY COLLECTION

Forever ClassicAn icon of American design and innovation. The choice of movers, shakers and ground breakers since 1946.

Does form follow function? Or does function drive form? Whatever your point of view, Classic Century delivers. Its sleek profile and patented twist-action barrel sparked a design revolution. Generations later passionate fans remain loyal to the iconic silhouette, while trendsetters appreciate its authenticity. Cool comes full circle.

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Classic Collection

18 Carat Gold Filled/Rolled GoldBallpoint Pen #2802

14 Carat Gold Filled/Rolled GoldBallpoint Pen #1502

10 Carat Gold Filled/Rolled GoldBallpoint Pen #4502 • Pencil #450305

Satin ChromeBallpoint Pen and Pencil #AT0082-14 and #AT0083-14

Tender RoseBallpoint Pen #AT0082-12

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CENTURY II

Classic Black Fountain Pen #2509 • Rolling Ball Pen #2504 • Ballpoint Pen #2502WG • Pencil #250305WG

10 Carat Gold Filled/Rolled GoldRolling Ball Pen #4504 • Ballpoint Pen #4502WG

MedalistFountain Pen #3309 • Rolling Ball Pen #3304 • Ballpoint Pen #3302WG • Pencil #330305WG

Lustrous ChromeFountain Pen #3509 • Rolling Ball Pen #3504 • Ballpoint Pen #3502WG • Pencil #350305WG

MedalistPencil #330305 • Ballpoint Pen #3302 • Rolling Ball Pen #AT0085-75 • Fountain Pen #AT0086-75MF

Classic BlackPencil #250305 • Ballpoint Pen #2502 • Rolling Ball Pen AT0085-79 • Fountain Pen #AT0086-79

Lustrous ChromePencil #350305 • Ballpoint Pen #3502 • Rolling Ball Pen #AT0085-74 • Fountain Pen #AT0086-74MS

Black LacquerBallpoint Pen #AT0082-77 • Rolling Ball Pen #AT0085-77 • Fountain Pen #AT0086-77MS

Apogee Collection

The Power Suit of PensPure couture—from the way it feels, to the way it makes you feel

A perfect balance of streamlined style and classic proportions, in elegant haberdashery finishes that are anything but business as usual. Archival in inspiration, romantic by tradition, Apogee is the pinnacle of 21st century design.

APOGEE

Black Star Lacquer Ballpoint Pen #AT0122-2

Titian Red LacquerBallpoint Pen #AT0122-3

ChromeFountain Pen #AT0126-1 • Rolling Ball Pen #AT0125-1 • Ballpoint Pen #AT0122-1

Frosty SteelFountain Pen #AT0126-6 • Rolling Ball Pen #AT0125-6 • Ballpoint Pen #AT0122-6

Brushed ChromeFountain Pen #AT0126-18 • Rolling Ball Pen #AT0125-18 • Ballpoint Pen #AT0122-18 10

Edge Collection

Slide Into ActionTwisting and clicking, not necessary. Playing, necessary.

For those that want to have a little fun while getting down to business, this capless rollerball pen combines performance and practicality with play-ability. Just slide it open, unleash your thoughts, and then snap it shut. Slide open. Snap shut. You won’t be able to resist the temptation to play with the new Cross® Edge.

Sonic TitaniumGel Ink Pen #AT0555-5

Jet BlackGel Ink Pen #AT0555-2

Nitro BlueGel Ink Pen #AT0555-3

Octane GreenGel Ink Pen #AT0555-4

Tender RoseGel Ink Pen #AT0555-6

RedGel Ink Pen #AT0555-7

Lustrous ChromeGel Ink Pen #AT0555-8

EDGE

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MASQUERADE COLLECTION

Fancy & FunExpress your passion for fashion

Our alluring limited-edition comes fashionably dressed in Art Nouveau elegance. A swirling peacock feather pattern shimmers over pearlescent ivory lacquer, while silvery engraving adds dimension and intrigue. Incredibly chic and highly collectible. Behind the fancy dress, a lifetime of celebrated craftsmanship

Wild By NatureExpress your instinct for style with exotic patterns and seductive curves

Sauvage pairs exotic engraving with organic curves that fit your hand like a glove. Fashioned like artisan jewelry, in glossy enamel and trendy animal patterns, including the stylish new blue azurite crocodile and smoky quartz stingray. Show the world your stylish nature.

Cardinal RedBallpoint Pen #AT0082WG-58

Peacock GreenBallpoint Pen #AT0082WG-59

Raven BlackBallpoint Pen #AT0082WG-60

Azurite Blue/CrocodileRolling Pen #AT0315 • Ballpoint Pen #AT0312-5

Brown Tourmaline/ GiraffeRolling Pen #AT0315-4 • Ballpoint Pen #AT0312-4

Onyx/ZebraRolling Pen #AT0315-3 • Ballpoint Pen #AT0312-3

SAUVAGE COLLECTION

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TOWNSEND COLLECTION

Achieve ExcellenceThe quintessential statement of style and confidence

For those who value individuality and impeccable style, Townsend embodies classic American elegance and finesse. Inspired by the graceful lines of 1930’s Art Deco design, with distinctive finishes, precious metals and the signature double band. Now available for a limited time, the Townsend Platinum Plated 20th Anniversary Special Edition Pen. Created exclusively to cel-ebrate this milestone event.

Elegance Redefined The pleasure will be all yours

The sophisticated Bailey collection delivers executive quality at an exceptional value!Deep-cut engraved center band exhibits classic styling.Rich lacquer finish is smooth and vibrant.

10 Carat Gold Filled/Rolled GoldRolling Ball Pen #702 • Ballpoint Pen #702

MedalistFountain Pen #506 • Rolling Ball Pen #505 • Ballpoint Pen #502

Lustrous ChromeFountain Pen #536 • Rolling Ball Pen #535 • Ballpoint Pen #532

Black LacquerBall-Point Pen #AT0452-7

Black Lacquer Rolling Ball Pen #AT0455-7

Black LacquerFountain Pen with medium steel nib #AT0456-7MS

BAILEY COLLECTION

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The Legend ContinuesEmbracing both tradition and evolution—the iconic Cross profile takes a broader point of view

A smooth distinguished silhouette with all the historical charm of classic Cross product. Cross Stratford ballpens, smooth distinguished silhoutte with all the historical charm of a classic Cross Pen. It gives Cross one more reason to boast about its impressive legacy

Chrome Ballpoint Pen #AT0172-1 • Rolling Ball #AT0175-1

Satin Chrome Ballpoint Pen #AT0172-2 • Rolling Ball #AT0175-2

Satin Black Ballpoint Pen #AT0172-3 • Rolling Ball #AT0175-3

STRATFORD COLLECTION

The Fashionable Accessory

Perfect fashionable female accessory for any occasion at an incredible price point with a lifetime mechanical guarantee which offers value, quality and style.

Opposites Attract

With Art Deco inspired lines and striking two-toned finish, the Calais Collection is an instant classic. Lightweight, sleek, with chrome accents and a bold profile, it brings a crisp, clean look to the table every time

BEVERLY COLLECTION

CALAIS COLLECTION

Pearlescent White Lacquer#AT0492-2

Deep Purple Lacquer #AT0492-7

Lustrous Chrome#AT0112-1

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Chrome/Black Lacquer#AT0112-2

Business Accessories

CROSS JOURNALS

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CLASSIC CENTURY LEATHER COLLECTION

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Padfolio with Black Accessory PenAC257-1

Junior Padfolio with Black Accessory Pen AC258-1

Single Pen Pounch - BlackAC259-1

Single Pen Pounch - Sand AC259-3

Double Pen Pounch - Sand AC260-3

Double Pen Pounch - BlackAC260-1

Jotter Black with Mini Pen AC261-1

Organized never looked so good.

The line of leather accessories as useful as they are beautiful.Our new classically styled leather line is the epitome of Cross style. The collection was de-signed in Spain and crafted with full-grain Napa leather, which has a superior feel and appear-ance. The stitching and overall quality is impeccable. With or without personalization, each piece in the collection makes for a beautiful gift presentation

Leather Collection

WALLETS

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Folded ID Card Case - Black

AC262-1

Bi Fold Coin Wallet - Black AC266-1

Bi Fold Card Wallet - Black AC264-1

Bi Fold ID Wallet - Black AC265-1

Tri Fold Wallet - Black AC268-1

Slim Bi Fold Wallet - Black AC267-1

Money Clip - Black

AC271-1

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DIRECTORSManaging Director | Russell HopkinsCell: 082 808 5715 | E-mail: rh@luxco.co.zaFinancial Director | Jakov ShishlerCell: 082 808 6166 | E-mail: js@luxco.co.za

MARKETING AND SALESGeneral Manager | Lynne AndersonCell: 083 455 4421 | la@luxco.co.zaNational Sales Manager | Gary HopkinsCell: 082 332 6602 | E-mail: gh@luxco.co.zaBrand Manager | Niki Rowlands Cell: 072 270 7614 | E-mail: nr@luxco.co.za

INTERNAL SALES Fiona Bryce | fb@luxco.co.za

AFTER SALESNaz Thazool | nt@luxco.co.za

ACCOUNTSMotti Shishler | ms@luxco.co.za

Ground Floor, Block G, Pinmill Farm164 Katherine Street, SandownPO Box 650052, Benmore 2010

Telephone: 011 - 448 2210Main Fax: 011 - 448 2218Internal Sales and After Sales Fax: 011 - 448 2217Website: www.luxco.co.za