catalog press kit bring new life into your home aug 2012

8/11/2019 Catalog Press Kit Bring New Life Into Your Home Aug 2012

1/8

AUGUST 2012

To get in touch with us, please contactour local PR department at:

Janice SimonsenIKEA Design Spokesperson

[email protected] x5343

BRINGNEW LIFETO YOURHOME.2013 IKEA CATALOGPRESS KIT

PE317809


2/8


3/8


4/8

THANK YOU,TEXTILES

Whether we stop to think about it or

not, life would be rather cold and lonely

without textiles. Thats why this year

at IKEA and in the 2013 IKEA Catalog,

were celebrating textiles for making life

soft, snuggly, lively and personal.

From blankets and rugs to curtains and

towels, textiles are an easy, affordable,

attractive and quick way to bring new

life to your home. Refresh a sofa with

cushions or throws. Switch out cur tains

instead of repainting a room. Change

doesnt have to be big and difcult.

It can be as small and simple as

changing the sheets.

KAJSAMIA curtains, PE318986

MALIN textile collection, PE316314

IKEA STOCKHOLM throw, PE319447

EIVOR FGEL cushion, PE323295

BERTA RUTA fabric, PE315757

EMMIE BLOMtextile collection, PE323258

GSER rug, PE316064


5/8

COME ON,CREATIVITY

The 2013 IKEA Catalog goes well with

paint, scissors, glue, needle, thread and

an open mind. Thats because, this year,

we hope our ideas spark even more

inspiration for people to express them-

selves and their creativity at home.

Customizing REGOLIT lampshades,

embroidering DUKEN bed frames,

painting TARVA chests of drawers the

catalog shows these and more ways to

get creative!

PE317964

PE315096

PE317394

PE316807

PE316804

PE323219

PE317392


6/8

INVITINGDIGITAL IDEASTO PAPER PAGESWith this years catalog, we want to give you more. Thats why weve added

inspiring lms and interactive features to delight, entertain and offer even more ideas

and insights for a better life at home. We love having a printed catalog that can be a

part of everyones homes all year long, but with todays technology you get more:

lms with how tos and behind-the-scenes clips

image galleries with additional photos

stories from product designers 3D and interactive views

To access the bonus material, you can download the app to smartphones/tablets or

see everything at IKEA-USA.com.If youre using a smartphone or tablet, look for the

phone symbol throughout the catalog (as seen below) and scan the whole page.

SCAN THIS PAGETO UNLOCKEXTRACONTENT


7/8

BEHIND THE SCENESWork on this years IKEA catalog began in September 2011 at IKEA Communications

(ICOM) in lmhult, Sweden. Catalog production takes the teamwork and skill of

many employees from ar t directors to project leaders and carpenters. There will be

211 million copies of the 2013 catalog, at about 324 pages each. Distributed in

43 countries, the catalog will have 62 different versions.

Follow an IKEA crew on location as they lm a photo shoot for the 2013

IKEA Catalog. Watch the lm at IKEA-USA.com

Heres what a typical day of working on the catalog looks like for an

ICOM creative:

8:00 Lets start at the catalog wall, which shows each of its 324 pages andwhere we are in the process with text and photos.

9:00 Check in with the 3D team, who create digital images using advanced

technology to make the impossible possible

10:00 While were on the same oor, lets look closely at some of the catalogs

photos to see if anything needs to be touched up.

11:00 Brainstorm with an interior designer. ICOMs 33 interior designers come

from 13 countries and use insight from home visits and magazines

for inspiration.

12:00 Lunch! Meatballs, a salad or Thai takeaway?

1:00 Its time to walk through the 8,800-square-foot studio to catch up with the

different product and room photos.

2:00 Meeting with a project leader. Most work days have these, dont they?

2:45 Fika! Most of ICOMs 285 employees take a coffee break in the cafe

(usually with something sweet to eat, too.)

3:15 Studio time again. This time we need a new vase thats missing from a

room setting. Lets look in the studios mini store.

4:00 Still in the studio. One room needs a prop. Will it be food? Plants?

An old camera? A snowman?

5:00 Its time to go home, relax and rest for tomorrow. Theres still more to do!

Want to see for yourself? Contact your local PR department for information about

press visits to lmhult.

9:008:00

3:151:00

10:00

PE322654


8/8

ELEMENTS OFSUSTAINABILITYThe IKEA catalog is something we know people keep at home on

bookshelves, coffee tables and desks all year long. To make the 2013 IKEA

Catalog even more enjoyable, weve improved the paper quality and

increased the width. Still, with 50 paper and print suppliers in more than

19 countries, there were many complex challenges to address.

All paper ber used in the 2013 IKEA Catalog is traceable back to the forests and will

be audited according to criteria set by the Forest Stewardship Council (FSC). As we

transition to a new format and paper type, we will set clear goals for ourselves and

our suppliers to further improve the sustainability elements of future IKEA catalogs,

including water use, paper sources and carbon emissions.

Want to know more about how we work to reduce the IKEA catalogs environmental

impact? Please read the IKEA Sustainability Report on IKEA-USA.com

catalog press kit bring new life into your home aug 2012

Documents