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CAT tools: what ROI?

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Page 1: CAT tools: what ROI?. ROI = productivity? ROI = production gains – investment costs. Or expenditure savings – investment costs LSPs invest in CAT tools

CAT tools: what ROI?

Page 2: CAT tools: what ROI?. ROI = productivity? ROI = production gains – investment costs. Or expenditure savings – investment costs LSPs invest in CAT tools

ROI = productivity?

• ROI = production gains – investment costs.Or expenditure savings – investment costs

• LSPs invest in CAT tools to make money• Productivity is "measurable" in principle• Unpopular indicator among translators• Is it truly measurable or reliable?

Page 3: CAT tools: what ROI?. ROI = productivity? ROI = production gains – investment costs. Or expenditure savings – investment costs LSPs invest in CAT tools

Hurdles to achieving ROI

• Staff resistance• Perceptions:

• CAT tools kill creativity• CAT tools are a means for

managers to reduce translator numbers…

• Poor integration• Poorly managed assets

(memories, termbases)

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://imgkid.com/cat-jumping.shtml&ei=wskPVfazJcW3PIeKgUA&bvm=bv.88528373,d.d2s&psig=AFQjCNG3zCO_6bfoFZeVnlyuWfcBPa_FDg&ust=1427182758234487
Page 4: CAT tools: what ROI?. ROI = productivity? ROI = production gains – investment costs. Or expenditure savings – investment costs LSPs invest in CAT tools

Where's the added value? (1/2)

• Inside translation departments:• Consistency• Shorter learning curve• Empowerment of translators• Knowledge sharing• Succession planning

Page 5: CAT tools: what ROI?. ROI = productivity? ROI = production gains – investment costs. Or expenditure savings – investment costs LSPs invest in CAT tools

Where's the added value? (2/2)

• Outside translation:• Terminology• Referencing• Knowledge bank• Leverage with other systems

Page 6: CAT tools: what ROI?. ROI = productivity? ROI = production gains – investment costs. Or expenditure savings – investment costs LSPs invest in CAT tools

The golden egg

• Translation memories: a vast, valuable and quantifiable asset

Page 7: CAT tools: what ROI?. ROI = productivity? ROI = production gains – investment costs. Or expenditure savings – investment costs LSPs invest in CAT tools

Thank you for your attention

[email protected]@eesc.europa.eu


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