CAST Final Conference

Project funded by the European Commission, Directorate-General Energy & Transport, under the 6th RTD Framework Programme

30 September Oslo

Date and place

Date: 26 and 27 January 2009

Start: lunch (12u)End: lunch (13u) Location: Brussels,

Thon Hotel Brussels city

Program - DAY ONE – 26 January 2009

12:00 Registration + lunch

13:30 Conference openingWelcome speech (European Commission)Introduction:Road safety campaigns: current situation, problems and needs (CAST campaign practitioner)What is CAST, an overview (BIVV, project coordinator, Belgium)

14:15 How to model and influence road user behaviour? (VTI, Sweden)

14:45 Do campaigns work? Effects of campaigns on behaviour and accidents – results from meta-analyses (TOI, Norway)

15:15 Break

15:45 Introduction of a ‘best practice’ campaign (campaign practitioner, speaker to be confirmed)

16:15 The CAST manualReflection on best practices to design, implement and evaluate

road safety campaigns, from the perspective of the CAST manual. Practical experiences of the use of the CAST manual

17:30 Closing word (PRP, Portugal)

19:30 Conference dinner

Program - DAY TWO – 27 January 200909:00 Opening and introduction (PRP, Portugal)

09:15 Application of CAST guidelines by advertising agencies in the field of road safety campaigns: - Practical experiences of ‘veteran’ and ‘green’ advertising agencies (speakers to be confirmed).

10:00 The CAST manualThe importance of the evaluation of road safety campaigns

10:15 Evaluation toolWhat has been done until now in EU (and beyond) regarding road safety

campaign evaluation?How to effectively assess the effects of campaigns: guidelines for

fieldworkers.

10:45 Break

11:15 Practical experiences in summative (outcome) evaluations of real campaigns (CAST partners)

11:45 The CAST manualDifferent types of evaluation How to write an evaluation report and disseminate the campaign

results? What can we learn from previous campaigns?Examples of the CAST campaigns + presentation of results

12:15 Forum discussion – panel (campaign practitioner, advertising agency,

behavioural researcher, evaluation specialist…)12:45 Promotion of the CAST manual (SWOV, BIVV) Closing speech (European Commission)

13:00 Lunch

Costs

• Conference: free of charges for everyone

• Conference dinner: to pay (not obligated)

• Travel and accommodation: own expenses

Invitations

INVITATION

WHO?– CAST partners– Workshop Invitation list – High Level Group + CARE– EU projects (SUPREME, PEPPER, SafetyNet, AdRisk,

Euchires, EuroBob, VAMOS, SARTRE…)– FERSI, PRI… – Road Safety Web– International organisations (OECD, WHO, Red Cross…)– Representatives of European commission, Parliament and

Council– …

NUMBER

REGISTRATION: by website, by email or by fax

Request for CAST partners

• Disseminate as much as possible to possible users of manual and evaluation tool

• Registration of yourself!• Group booking Thon Hotel – email

with logistics (only CAST partners) • Think about external speakers!• Suggestions for acts?

End of project

• Closure meeting (1 or 2 hours?)• After lunch Tuesday 27 January

2009 only for CAST partners• Location?

CLOSINGOSLO 30 SEPTEMBER 2008