cast - a new bachelor programme about audiovisual content for online media
DESCRIPTION
CAST is a new study at the Zurich University of the Arts. Dr. Martin Zimper is Head of CAST and held this presentation at the CUMULUS Conference Paris, May 18th 2011 (Digitalculture workinggroup). More information: http://cast.zhdk.chTRANSCRIPT
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What is that? CAST?
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What is that? CAST?
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Livecast from Tonhalle Zurich, May 2011
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Livecast from Tonhalle Zurich, May 2011
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Trends
„The Age of Screens“
„Generation Upload“
Digital Natives and Digital Immigrants
Mobile Internet/ Smartphones Usage
Social Media Distribution
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• CAST tells audiovisual stories for laptops, tablets, computer screens, smart phones and other mobile devices (GPS etc.)
• CAST students are sensitive online publishers who know how to communicate in social networks.
• Our stories are fiction or non-fiction or sometimes both
• The stories are distributed via postings, streams, status updates, as download-video, audiofile or as virus infection.
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Cast Studies
Story: to structure a story for platforms and screens
Web: Social Media Distribution
Design: Basics about Moving Images and Motion Graphics Design
Software Skills: Final Cut, Logic, FLASH Animation, After Effects, Wordpress
Marketing & Media: Media Theory, Project Management
Producing audiovisual content: Video, Audio, Animation
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Studienaufbau Bachelor CAST
Ablauf
1. - 2. Semester:
3. - 4. Semester:
5. Semester:
6. Semester:
Exchange semester possible
Basics
Projects, Modules, Internships
Transdisziplinary Crossmedia-Project
Bachelor-Semester Crossmedia Projekt plus Thesis
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Musicvideos: We CLIP You
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Europride TV
http://www.europride.tv
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(Bild, um 10 Grad in UZS drehen)
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hier kommt trailer
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Multiplatform Storytelling: The Script
Hier kommt ein Bild von der Wand
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Production
Hier kommt ein Bild von den Dreharbeiten
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Foto von facebookprofil
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Foto von facebookprofil
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Reaktionen
Bild(er) von Medienberichten
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Reaktionen
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TEDx Zurich
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Webisodes: Die Hütte
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Webisodes: die Hüttefirst Horror-Webisode, produced in Swiss Alps
Story, Script & Casting
2 weeks shooting
5 weeks postproduction: 5 parts à 5 minutes
Publishing together with public TV: frischfilm.sf.tv
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Webisodes: die Hütte - Impressionen Dreh
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Bachelorarbeiten CAST 2010
Carlo Laffranchi: „Mobiles Infotainment im Schweizer Eishockey“
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Bachelorarbeiten CAST 2010
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iPad Lab April 2011
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Partner: Gruner & Jahr
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The future of magazines on the Tablet, April 2011
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