cassie smith portfolio v2
DESCRIPTION
Cassie Smith Portfolio V2TRANSCRIPT
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THE WORST MISTAKES ARE NOT TO MAKE ANYThe Portfolio of Cassie Smith
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_DEDICATION I dedicate this portfolio to my Instructors, Grandparents,
Family, and the Love of my Life. I wouldn’t be here today if it wasn’t for
all of your Support, Inpiration, Love, and Opportunities you have given me.
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_CONCEPT As in most aspects of life, design is all about trial and
error. I am a believer in the idea that the more mistakes you make, the
more you learn, and therefore grow. Mistakes build knowledge and
experience and sometimes you need to do the wrong thing to find the
right solution. Taking time to live life will only inspire your work.
The Worst Mistakes Are Not To Make Any
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Personal attributes //
Hard Working,Problem Solving,Team Player & Collaborator,Visual Communicator,Productive & Punctual,Creative & a Fast Learner.
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Table Of Contents
PROJECT No.
001
002
003
004
005
006
007
008
009
010
011
012
013
TITLE
Sailor Jerry Rum
Edgar Allan Poe Wine
Billabong Candles
Oakley Karrot Collection
Feelux Lightbulbs
Gasland
Fluor
Inginuiti
Miscellaneous Logos
Surfing Stamps
V for Vendetta
Molecular Gastronomy
AIDS Awareness
PAGE
001
009
019
031
043
051
063
081
101
111
117
121
025
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CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy
01
Project attributes //
Legacy,Warmth,Sophistication,Spice,Brand Recognition,Culture.
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PRojECT: Sailor Jerry Rum
02
INSTRUCToR: Tom McNultyCLASS : Packaging 4
_OBJECTIVE To Create an evolutionary design through new applica-
tion graphics for Sailor Jerry’s Rum as well as a revolutionary design
but repositioning it as a premium / upscale image. This bottle will also
come with a unique box and/or shipping container.
_CONCEPT Sailor Jerry spent half of his life as a sailor and the other
half tattooing sailors. My evolutionary design updated the existing la-
bels and incorporated more hierarchy and readability while still keep-
ing to the price point by incorporated a spot color, gold foils, a custom
seal, and unique rope border, and most importantly, keeping his
iconic Hula Girl tattoo. My revolutionary design has a ‘Ship in a bottle’
concept to represent Sailor Jerry’s sailing years. I chose a modern,
upscale, and sophisticated bottle and design for a more premium price
point. For the design i kept the anchor seal, and rope structures. For
the gift box I chose a dark stain to make the design pop. When opened,
the bottle is framed and sitting forward in the box which is bottom lit by
a light so that the ship behind the bottle shows through as if it were a
‘ship in a bottle’.
_ C O U R S E
Packaging 4
Tom McNulty
Fall 2012
_ D E L I V E R A B L E S
Evolutionary Bottle
Revolutionary Bottle
Wooden Box Case
_ D U R AT I O N
5 Weeks
PRojECT NAME // Sailor Jerry Rum
PRojECT INFoRMATIoN
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PRojECT: Sailor Jerry Rum
02
INSTRUCToR: Tom McNultyCLASS : Packaging 4
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PRojECT: Sailor Jerry Rum
04
INSTRUCToR: Tom McNultyCLASS : Packaging 4
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PRojECT: Sailor Jerry Rum
06
INSTRUCToR: Tom McNultyCLASS : Packaging 4
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PRojECT: Sailor Jerry Rum
08
INSTRUCToR: Tom McNultyCLASS : Packaging 4
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Project attributes //
Wax Dipped,Murder,Revenge,Insanity,Guilt,Newsprint.
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PRojECT: Edgar Allan Poe Wine
10
INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
_OBJECTIVE To create a new packaging system for a Wine beverage
line based on a book or story.
_CONCEPT All wine bottles are hand dipped in food grade wax,
wrapped in newsprint featuring the four themed stories and sealed
with a label that represent the 1800 time period in which E.A. Poe lived.
The themes, stories and wine types i chose were as followed:
Murder- The Tell-Tale Heart (1850) A Murders Guilt // Cabernet Sau-
vignon: Full-bodied, but firm and gripping when young. With age, rich
currant qualities change to that of pencil box. Bell pepper notes remain.
Revenge- The Cask of Amontillado (1846) A Story of Revenge // Zinfan-
del: Often a zesty flavor with berry and pepper.
Insanity- The System of Dr. Tarr and Prof. Fether (1856) Inside an
Insane Asylum // Syrah: Aromas and flavours of wild black-fruit, with
overtones of black pepper spice and roasting meat. The abundance of
fruit filled sensations is often complemented by warm alcohol and an
insanely gripping tannins.
Guilt/Agony- The Raven (1845) Agonized Protagonist’s Memories of a
Deceased Woman // Pinot Noir: The structure is delicate and fresh. The
aromatics are very fruity often with notes of tea-leaf, damp earth, or
worn leather, yet very transparent to the place where it is grown.
_ C O U R S E
Packaging 3
Paul Kagiwada
Spring 2012
_ D E L I V E R A B L E S
4 Wine Bottles
Custom Newspaper
Sticker Labels
_ D U R AT I O N
5 Weeks
PRojECT NAME // Edgar Allan Poe Wine
PRojECT INFoRMATIoN
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PRojECT: Edgar Allan Poe Wine
12
INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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PRojECT: Edgar Allan Poe Wine
14
INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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PRojECT: Edgar Allan Poe Wine
16
INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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PRojECT: Edgar Allan Poe Wine
18
INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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Project attributes //
Brand Recognition,Fresh,Surfing,Wildlife,Enviornment,Support.
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PRojECT: Billabong Candles
20
INSTRUCToR: Melanie HalimCLASS : Packaging 1
_OBJECTIVE To create a candle line from a previous existing brand.
The candle line profits should reflect and support a cause or organization.
_CONCEPT I have created a candle line based on the Billabong brand
to help support not just one, but three distinct organizations that their
brand would support; Wildlife Programs, Surfing Programs, and Clean
Environment Programs. Each organization has a hand drawn, custom
graphics that are specific to each individual one. A percentage of all the
profits made will be donated to each specific organization depending
on the product bought.
_ C O U R S E
Packaging 1
Melanie Halim
Fall 2010
_ D E L I V E R A B L E S
Tea Light Candles
3 Candles
3 T-Shirts
3 Necklaces
3 Flip-Flops
3 Gift Bags
_ D U R AT I O N
8 Weeks
PRojECT NAME // Billabong Candles
PRojECT INFoRMATIoN
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PRojECT: Billabong Candles
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INSTRUCToR: Melanie HalimCLASS : Packaging 1
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PRojECT: Billabong Candles
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INSTRUCToR: Melanie HalimCLASS : Packaging 1
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PRojECT: Billabong Candles
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INSTRUCToR: Melanie HalimCLASS : Packaging 1
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PRojECT: Billabong Candles
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INSTRUCToR: Melanie HalimCLASS : Packaging 1
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PRojECT: Billabong Candles
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INSTRUCToR: Melanie HalimCLASS : Packaging 1
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Project attributes //
Tone on Tone,Gloss vs. Matte,Unique Structures,Scientific,High Performance,Eco-friendly.
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PRojECT: Oakley Karrot Collection
32
INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
_OBJECTIVE To create a ‘green’ line extension from a previously exist-
ing brand that foes not already have a green extension line.
_CONCEPT I have created packaging for a ‘green’ line extension of
Oakley products using an affordable yet high performance biofiber for-
mulated from degraded carrots (Innegra S) offering a low cost, sustain-
able alternative to Kevlar and Carbon Fiber while providing excellent
light weight durability and strength for High-Performance Apparel and
accessories to Police and military Protective gear, vests and armor.
Fusing art and science once again.
_ C O U R S E
Packaging 3
Paul Kagiwada
Fall 2012
_ D E L I V E R A B L E S
Gascan Sunglasses
Gearbox Watch
Technical Outerwear
SI Assault Boots
Arsenal Backpack
_ D U R AT I O N
10 Weeks
PRojECT NAME // Oakley Karrot Collection
PRojECT INFoRMATIoN
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PRojECT: Oakley Karrot Collection
34
INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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PRojECT: Oakley Karrot Collection
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INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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PRojECT: Oakley Karrot Collection
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INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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PRojECT: Oakley Karrot Collection
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INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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PRojECT: Oakley Karrot Collection
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INSTRUCToR: Paul KagiwadaCLASS: Packaging 3
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Project attributes //
Structure,Energy,Illumination,High end,Sophistication,Style.
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PRojECT: Feelux Lightbulbs
44
INSTRUCToR: Allen GaoiranCLASS : Packaging 2
_OBJECTIVE Create New Lightbulb Packaging for an existing Brand.
Must make 3 boxes differentiating between 2 different wattages and a
combination pack.
_CONCEPT Feelux is a high end lighting company known for creating
and complementing a clean modern chic style through there lighting. I
brought that chic style through black packaging with a thin line pattern
creating a sophisticated look and feel paired with strong bold imagery
and typography creating energy within the packaging.
_ C O U R S E
Packaging 2
Allen Gaoiran
Fall 2011
_ D E L I V E R A B L E S
100 watt Pack
60 watt Pack
40, 60, 100 watt Pack
_ D U R AT I O N
7 Weeks
PRojECT NAME // Feelux Lightbulbs
PRojECT INFoRMATIoN
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PRojECT: Feelux Lightbulbs
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INSTRUCToR: Allen GaoiranCLASS : Packaging 2
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PRojECT: Feelux Lightbulbs
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INSTRUCToR: Allen GaoiranCLASS : Packaging 2
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ch and development, Feelux continues to
change your light, change your life!
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PRojECT: Feelux Lightbulbs
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INSTRUCToR: Allen GaoiranCLASS : Packaging 2
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Project attributes //
Awareness,Bold,Info graphicsClean,Shock Factor,Topography.
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PRojECT: Gasland Awareness Campaign
52
INSTRUCToR: Jenni JiCLASS: Graphic Design 3
_OBJECTIVE Create a website and deliverables / advertising to bring
awareness to a cause.
_CONCEPT A Campaign bringing Awareness to the devastating affects
of Hydraulic Fracturing affecting and poisoning clean drinking water in
our very own backyard, the USA.
_ C O U R S E
Graphic Design 3
Jenni Ji
Fall 2011
_ D E L I V E R A B L E S
Website
Billboard
Water Bottles
DVD Case
_ D U R AT I O N
8 Weeks
PRojECT NAME // Gasland Awareness Campaign
PRojECT INFoRMATIoN
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PRojECT: Gasland Awareness Campaign
54
INSTRUCToR: Jenni JiCLASS: Graphic Design 3
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PRojECT: Gasland Awareness Campaign
56
INSTRUCToR: Jenni JiCLASS: Graphic Design 3
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PRojECT: Gasland Awareness Campaign
58
INSTRUCToR: Jenni JiCLASS: Graphic Design 3
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PRojECT: Gasland Awareness Campaign
60
INSTRUCToR: Jenni JiCLASS: Graphic Design 3
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Ever
yone
des
erve
s ac
cess
to c
lean
wat
er.
You
can
help
at w
ww.
gasl
and.
com
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62
INSTRUCToR: Jenni JiCLASS: Graphic Design 3
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Project attributes //
Strong,Structure,Heritage,Construction,Innovation,Abstraction.
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PRojECT: Fluor Identity System
64
INSTRUCToR: Andrew CambourisCLASS : Identity 1
_OBJECTIVE Create a logo and system for a fortune 500 company.
_CONCEPT Fluor is a FORTUNE 500 company that delivers engineer-
ing, procurement, construction, maintenance (EPCM), and project
management to governments and clients in diverse industries around
the world. Founded as a construction company in 1912, Fluor quickly
built a reputation for applying innovative methods and performing pre-
cise engineering and construction work within the emerging petroleum
industry.
The logo represents the 5 branches within the company as an abstract
tree trunk which is how the company got there start utilizing wood to
create innovative methods.
_ C O U R S E
Identity 1
Andrew Cambouris
Spring 2011
_ D E L I V E R A B L E S
Revamped Identity
Stationary System
Deliverables
_ D U R AT I O N
8 Weeks
PRojECT NAME // Fluor Identity System
PRojECT INFoRMATIoN
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PRojECT: Fluor Identity System
66
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Fluor Identity System
68
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Fluor Identity System
70
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Fluor Identity System
72
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Fluor Identity System
74
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Fluor Identity System
76
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Fluor Identity System
78
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Fluor Identity System
80
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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Project attributes //
Ingenuity,Extreme,Playful,Creativity,Innovation,Energetic.
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PRojECT: Inginuit i Identity System
82
INSTRUCToR: Andrew CambourisCLASS : Identity 2
_OBJECTIVE Create a logo, identity system, and standards guide for an
existing or made up store/restaurant/etc.
_CONCEPT Inginuity is all about Boardsports! Whether you’re into
one or all of them, we’ve got the news and products and services
you’re looking for. I created a new brand identity to make ‘Inginuity’
look sleek and creative. Also to help strengthen its look by reflecting
they’re companies services and products within the logo. Not a small
mom and pop board shop feeling. There is a spaceman representing
the definition of ingenuity and he is standing in front of a shadow made
from skateboards, snowboards, and wakeboards which are the three
specialties you will find at Inginuity.
_ C O U R S E
Identity 1
Andrew Cambouris
Spring 2011
_ D E L I V E R A B L E S
Revamped Identity
Stationary System
Deliverables
Standards Guide
_ D U R AT I O N
5 Weeks
PRojECT NAME // Inginuiti Identity System
PRojECT INFoRMATIoN
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PRojECT: Inginuit i Identity System
84
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Inginuit i Identity System
86
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Inginuit i Identity System
88
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Inginuit i Identity System
90
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Inginuit i Identity System
92
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Inginuit i Identity System
94
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Inginuit i Identity System
96
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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PRojECT: Inginuit i Identity System
98
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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99
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PRojECT: Inginuit i Identity System
100
INSTRUCToR: Andrew CambourisCLASS : Identity 1
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101
Project attributes //
Logo,Concept,Communication,Creativity,Innovation,Branding.
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PRojECT: Miscellaneous Logos
102
INSTRUCToR: MiscellaneousCLASS : Miscellaneous
_OBJECTIVE Creating Logos for miscellaneous things such as restau-
rants, awareness campaigns, and other misc. projects.
_CONCEPT To create a recognizable and distinctive graphic design,
stylized name, unique symbol, or other device for identifying an orga-
nization. It is affixed, included, or printed on all advertising, buildings,
communications, literature, products, stationery, and vehicles.
_ C O U R S E
Miscellaneous
2009-2012
_ D E L I V E R A B L E S
Revamped Identity
Stationary System
_ D U R AT I O N
5-8 Weeks
PRojECT NAME // Miscellaneous Logos
PRojECT INFoRMATIoN
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103
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PRojECT: Miscellaneous Logos
104
INSTRUCToR: MiscellaneousCLASS : Miscellaneous
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105
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PRojECT: Miscellaneous Logos
106
INSTRUCToR: MiscellaneousCLASS : Miscellaneous
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107
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PRojECT: Miscellaneous Logos
108
INSTRUCToR: MiscellaneousCLASS : Miscellaneous
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109
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PRojECT: Miscellaneous Logos
110
INSTRUCToR: MiscellaneousCLASS : Miscellaneous
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111
Project attributes //
Hierarchy,Spacing,Small Design,Consistency,Strict Guidelines,Eye Catching.
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PRojECT: Surfing Stamps
112
INSTRUCToR: Scott RankinCLASS : Graphic Design 2
_OBJECTIVE Create a set of stamps using all official stamp guidelines.
_CONCEPT To create a set of Surfing Stamps showing the most
popular styles with unique custom artwork that is naturally seen in the
surfing world today. Also to use a typeface and create a type style that
also reflects that of a surfboard and the environment in which you surf.
_ C O U R S E
Scott Rankin
Graphic Design 2
2009 Spring
_ D E L I V E R A B L E S
Set of 4 Stamps
Stamp Sheet of 20
Poster
_ D U R AT I O N
8 Weeks
PRojECT NAME // Surfing Stamps
PRojECT INFoRMATIoN
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113
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PRojECT: Surfing Stamps
114
INSTRUCToR: Scott RankinCLASS : Graphic Design 2
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115
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PRojECT: Surfing Stamps
116
INSTRUCToR: Scott RankinCLASS : Graphic Design 2
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117
Project attributes //
Impact,Impending Danger,Mysterious,Strong,Rebellion,Asymmetry.
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PRojECT: V for Vendetta Movie Poster
118
INSTRUCToR: Rowland YoungCLASS : Print 2
_OBJECTIVE Watch a movie and create a Poster.
_CONCEPT V for Vendetta takes place in an alternate vision of Britain
in which a corrupt and abusive totalitarian government has risen
to complete power. V is a caped figure both articulate and skilled in
combat. V embodies the principles of rebellion from an authoritarian
state, donning a mask of vilified would-be terrorist of British history
Guy Fawkes and leading a revolution sparked by assassination and
destruction.
_ C O U R S E
Print 2
Rowland Young
Fall 2011
_ D E L I V E R A B L E S
Poster
_ D U R AT I O N
3 Weeks
PRojECT NAME // V for Vendetta Movie Poster
PRojECT INFoRMATIoN
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119
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PRojECT: V for Vendetta Movie Poster
120
INSTRUCToR: Rowland YoungCLASS : Print 2
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121
Project attributes //
Technicality,Scientific,Clean,Dictionary,Appetizing,Break Down.
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PRojECT: Molecular Gastronomy Poster Series
122
INSTRUCToR: Rowland YoungCLASS : Print 2
_OBJECTIVE To Create anything from something that inspires you.
_CONCEPT I created a poster series breaking down the meaning of
Molecular Gastronomy which fuses food with science. I took inspira-
tion from a dictionary to break down each method, explain what it is,
give examples, and show what products you use to accomplish each
method. I also created a Logo for the series.
_ C O U R S E
Print 2
Rowland Young
Fall 2011
_ D E L I V E R A B L E S
Poster
_ D U R AT I O N
3 Weeks
PRojECT NAME // Molecular Gastronomy Poster Series
PRojECT INFoRMATIoN
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123
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PRojECT: Molecular Gastronomy Poster Series
124
INSTRUCToR: Rowland YoungCLASS : Print 2
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125
Project attributes //
Awareness,Prevention,Bold,Message,Reality,Impact.
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PRojECT: AIDS Awareness Poster
126
INSTRUCToR: Troy AldersCLASS : Print 1
_OBJECTIVE The objective for this project was to make a poster to
create awareness or get protection against AIDS.
_CONCEPT I created a poster bringing awareness to the fact that AIDS
has no face and anyone could be infected. Meaning protect yourself,
get tested, and have safe sex.
_ C O U R S E
Print 1
Troy Alders
Fall 2010
_ D E L I V E R A B L E S
Poster
_ D U R AT I O N
3 Weeks
PRojECT NAME // AIDS Awareness Poster
PRojECT INFoRMATIoN
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127
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PRojECT: AIDS Awareness Poster
128
INSTRUCToR: Troy AldersCLASS : Print 2
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ColophonSCHooL // Academy of Art University
CoURSE // Senior Portfolio
INSTRUCToR // Mary Scott
STUDENT // Cassie Smith
TELEPHoNE // 925.209.8733
ADDRESS // 300 Maude Court
Oakley, CA 94561
EMAIL // [email protected]
wEBSITE // cargocollective.com/cassiesmithdesigns
Book BINDERy // Blurb Books
PHoToGRAPHy // Rose Hodges
TITLE oF Book // The Worst Mistakes is Not to Make Any
CoVER SToCk // Hardcover Image wrap
TEXT SToCk // Mohawk Premium Matte 100#
FoNTS // Din Light & Regular
SoFTwARE // Adobe Creative Suite 6
© 2013 All rights reserved. No part of this publication can be repro-
duced without express permission from Cassie Smith.