cassandra gill resume (1)
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Cassandra Gill
Work
Responsible for contentmarketing creation and drivingcustomer usageOperates as a brand manager forthe Oxford ResearchEncyclopedias ("Oxford's mostambitous project in decades"),works from "campaign conceptionto setting strategy, to liaising withall departments to test, plan andorchestrate and implement theproduct plan globally"Analyzes and adapts digitalmarketing campaign strategies todrive traffic and increasecustomer product usage via digitaladvertising, backlinking strategies,social media campaigns, andsearch engine optimized blogarticles
Digital Marketing Coordinator – Oxford University PressJuly 2016 - March 2017 (Contract)
SuccessesIncreasing Google AdwordsCampaign CTR by over 250% withinthe first 30 days of working atOxfordCreating a PPC insights trainingprogram for new-hires andmanagement after about 90 days atOxford Playing a key role in increasingwebsite traffic by 200% from Sept -December of 2016Leading the Google Adwordscampaign for trade book in theUnited StatesCompeting successfully at thehighest level of collegiate athleticswhile working full-time andattending an MBA program full-timeBecoming a "master chef" while incollegeBeing able to manage having a work-life balance in the pursuit of all mygoalsLearning to love the journey and notbe overly-critical of myselfEmbracing failures and learning torespond well to themFounding a freelance marketingcompany while still in collegeConducting extensive research intoconsumer behavior as anundergraduatedGraduating from college withHonors with Distinction in 3 yearsReceiving a Full Tuition scholarshipto collegeBeing named the Scholar Athlete ofthe Year in College
ExpertiseMarket ResearchDigital AdvertisingCopy WritingContent Marketing Email MarketingBasic Graphic Design & Web DesignSocial Media Marketing
EducationMBA in Information Systems,Expected Graduation Date: Nov2017
Bachelor of Business Administrationin Marketing, Honors withDistinction, 2013- 2016 GPA: 4.00
Top SkillsHTMLCSSSQLTableauQualtricsPhotoshopSEOGoogle AppsBloombergBufferJIRAWordpress
DIGITAL MARKETER
Details1 Beaufort Place,
New Rochelle, NY 10801
570-690-5361
Openminded, insightful, innovative,adaptive, driven
Google AnalyticsFacebook AdvertisingKeyword ResearchMicrosoft OfficeGoogle AppsBloombergBufferHootsuiteMailchimpGoogle AdwordsLinkedIn AdvertisingA/B Split Testing