cassandra gill resume (1)

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Cassandra Gill Work Responsible for content marketing creation and driving customer usage Operates as a brand manager for the Oxford Research Encyclopedias ("Oxford's most ambitous project in decades"), works from "campaign conception to setting strategy, to liaising with all departments to test, plan and orchestrate and implement the product plan globally" Analyzes and adapts digital marketing campaign strategies to drive traffic and increase customer product usage via digital advertising, backlinking strategies, social media campaigns, and search engine optimized blog articles Digital Marketing Coordinator – Oxford University Press July 2016 - March 2017 (Contract) Successes Increasing Google Adwords Campaign CTR by over 250% within the first 30 days of working at Oxford Creating a PPC insights training program for new-hires and management after about 90 days at Oxford Playing a key role in increasing website traffic by 200% from Sept - December of 2016 Leading the Google Adwords campaign for trade book in the United States Competing successfully at the highest level of collegiate athletics while working full-time and attending an MBA program full-time Becoming a "master chef" while in college Being able to manage having a work- life balance in the pursuit of all my goals Learning to love the journey and not be overly-critical of myself Embracing failures and learning to respond well to them Founding a freelance marketing company while still in college Conducting extensive research into consumer behavior as an undergraduated Graduating from college with Honors with Distinction in 3 years Receiving a Full Tuition scholarship to college Being named the Scholar Athlete of the Year in College Expertise Market Research Digital Advertising Copy Writing Content Marketing Email Marketing Basic Graphic Design & Web Design Social Media Marketing Education MBA in Information Systems, Expected Graduation Date: Nov 2017 Bachelor of Business Administration in Marketing, Honors with Distinction, 2013- 2016 GPA: 4.00 Top Skills HTML CSS SQL Tableau Qualtrics Photoshop SEO Google Apps Bloomberg Buffer JIRA Wordpress DIGITAL MARKETER Details 1 Beaufort Place, New Rochelle, NY 10801 570-690-5361 [email protected] Openminded, insightful, innovative, adaptive, driven Google Analytics Facebook Advertising Keyword Research Microsoft Office Google Apps Bloomberg Buffer Hootsuite Mailchimp Google Adwords LinkedIn Advertising A/B Split Testing

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Page 1: Cassandra Gill Resume (1)

Cassandra Gill

Work

Responsible for contentmarketing creation and drivingcustomer usageOperates as a brand manager forthe Oxford ResearchEncyclopedias ("Oxford's mostambitous project in decades"),works from "campaign conceptionto setting strategy, to liaising withall departments to test, plan andorchestrate and implement theproduct plan globally"Analyzes and adapts digitalmarketing campaign strategies todrive traffic and increasecustomer product usage via digitaladvertising, backlinking strategies,social media campaigns, andsearch engine optimized blogarticles

Digital Marketing Coordinator – Oxford University PressJuly 2016 - March 2017 (Contract)

SuccessesIncreasing Google AdwordsCampaign CTR by over 250% withinthe first 30 days of working atOxfordCreating a PPC insights trainingprogram for new-hires andmanagement after about 90 days atOxford Playing a key role in increasingwebsite traffic by 200% from Sept -December of 2016Leading the Google Adwordscampaign for trade book in theUnited StatesCompeting successfully at thehighest level of collegiate athleticswhile working full-time andattending an MBA program full-timeBecoming a "master chef" while incollegeBeing able to manage having a work-life balance in the pursuit of all mygoalsLearning to love the journey and notbe overly-critical of myselfEmbracing failures and learning torespond well to themFounding a freelance marketingcompany while still in collegeConducting extensive research intoconsumer behavior as anundergraduatedGraduating from college withHonors with Distinction in 3 yearsReceiving a Full Tuition scholarshipto collegeBeing named the Scholar Athlete ofthe Year in College

ExpertiseMarket ResearchDigital AdvertisingCopy WritingContent Marketing Email MarketingBasic Graphic Design & Web DesignSocial Media Marketing

EducationMBA in Information Systems,Expected Graduation Date: Nov2017

Bachelor of Business Administrationin Marketing, Honors withDistinction, 2013- 2016 GPA: 4.00

Top SkillsHTMLCSSSQLTableauQualtricsPhotoshopSEOGoogle AppsBloombergBufferJIRAWordpress

DIGITAL MARKETER

Details1 Beaufort Place,

New Rochelle, NY 10801

570-690-5361

[email protected]

Open­minded, insightful, innovative,adaptive, driven

Google AnalyticsFacebook AdvertisingKeyword ResearchMicrosoft OfficeGoogle AppsBloombergBufferHootsuiteMailchimpGoogle AdwordsLinkedIn AdvertisingA/B Split Testing