caslom typography

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Caslom Typography book

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Page 1: Caslom Typography

aslonCM

AJO

Page 2: Caslom Typography

CA8

10

ContentIntroduction

Type Family of Caslon

Type Family Anatomy

Comparison of Anotomy

Branding & Usage

ContentO 4-5

6-7

8-9

10-11

12-13

Page 3: Caslom Typography

C DTO

Page 4: Caslom Typography

CIntroduction W William Caslon, the �rst of a family of English type founders, was born at

Cradley, Worcestershire in 1692, and in 1716 started business in London as an engraver of gun locks and barrels, and as a bookbinder's tool-cutter.

Being thus brought into contact with printers,he was induced to �t up a type foundry, largely through the encouragement of printer William Bowyer. �e distinction and legibility of his type secured him the patronage of the leading printers of the day in England and on the continent. �e use of Caslon types, discontinued about the beginning of the 19th century, was revived about 1845 at the suggestion of Sir Henry Cole, and used for printing the Diary of Lady Willoughby (a pseudo 17th century story) by the Chiswick Press. �e head line on this page is "Caslon Old Face."

He died on the 23rd of January 1766. His son, William Caslon (1720-1778), who had been partner with his father for some years, continued the business. �e original printing of the American Declaration of Independence was set with Caslon type, and derivatives of these typefaces continue to be used as computer fonts.DTW William Caslon, the �rst of a family of English type founders, was born at

Cradley, Worcestershire in 1692, and in 1716 started business in London as an engraver of gun locks and barrels, and as a bookbinder's tool-cutter.

Being thus brought into contact with printers,he was induced to �t up a type foundry, largely through the encouragement of printer William Bowyer. �e distinction and legibility of his type secured him the patronage of the leading printers of the day in England and on the continent. �e use of Caslon types, discontinued about the beginning of the 19th century, was revived about 1845 at the suggestion of Sir Henry Cole, and used for printing the Diary of Lady Willoughby (a pseudo 17th century story) by the Chiswick Press. �e head line on this page is "Caslon Old Face."

He died on the 23rd of January 1766. His son, William Caslon (1720-1778), who had been partner with his father for some years, continued the business. �e original printing of the American Declaration of Independence was set with Caslon type, and derivatives of these typefaces continue to be used as computer fonts.W

Page 5: Caslom Typography

WWgCaslon foundry 1902

AC OSLN

WI L

I A ML

William Caslon established the �rst major English typefoundry, re-creating earlier Dutch designs with excellent craftsmanship, color and rhythm.

Caslon Old Face is one of many faithful revivals; the original matrices (from many hands; the lowercase of the 48 point is Moxon’s 1669 Great Canon) survive at Stephenson Blake. George Ostrochulski adapted this design for photocomposition at Mergenthaler with skill and understanding.W Z

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Page 6: Caslom Typography

WW Type Family Of CaslonAdobe Caslon (1990)Adobe Caslon is a variant designed by Carol Twombly and based on the Caslon's own specimen pages printed between 1734 and 1770. Small caps, old style �gures, swash letters, ligatures, alternate letters, fractions, subscripts and superscripts, and ornaments were included with the Adobe Caslon Expert family.

Caslon Old FaceCaslon Old Face is a typeface that appears to be true to those designed by William Caslon himself. Originally Caslon Old Face was the Caslon matrices and type that were property of the H.W. Caslon & Sons foundry.

Caslon 471Caslon 471 was designed by the sta� of American Type Founders as their �rst revival of Caslon. It is based on the Old Style No. 1 typeface used in an 1865 specimen book from the L.J. Johnson foundry in Philadelphia.

Caslon 540Caslon 540 was designed by the sta� of American Type Founders and released in 1902. �e typeface was originally intended for use in advertising and is based on Caslon 471 with shortened descenders. It does not include a bold weight.

Caslon 3A slighter bolder version of Caslon 540, released by American Type Founders in 1905. BitStream sells Caslon 3 under the name of Caslon Bold.

Caslon 224Caslon 224 was designed by Ed Benguiat of ITC, and released in 1983. �e result of his e�orts is a highly readable typeface, featuring a large x-height, smooth weight transitions, and careful structuring of hairline strokes, o�ered in four weights (book, medium, bold, and black) each with a matching italic.

Adobe Caslon (1990)Adobe Caslon is a variant designed by Carol Twombly and based on the Caslon's own specimen pages printed between 1734 and 1770. Small caps, old style �gures, swash letters, ligatures, alternate letters, fractions, subscripts and superscripts, and ornaments were included with the Adobe Caslon Expert family.

Caslon Old FaceCaslon Old Face is a typeface that appears to be true to those designed by William Caslon himself. Originally Caslon Old Face was the Caslon matrices and type that were property of the H.W. Caslon & Sons foundry.

Caslon 471Caslon 471 was designed by the sta� of American Type Founders as their �rst revival of Caslon. It is based on the Old Style No. 1 typeface used in an 1865 specimen book from the L.J. Johnson foundry in Philadelphia.

Caslon 540Caslon 540 was designed by the sta� of American Type Founders and released in 1902. �e typeface was originally intended for use in advertising and is based on Caslon 471 with shortened descenders. It does not include a bold weight.

Caslon 3A slighter bolder version of Caslon 540, released by American Type Founders in 1905. BitStream sells Caslon 3 under the name of Caslon Bold.

Caslon 224Caslon 224 was designed by Ed Benguiat of ITC, and released in 1983. �e result of his e�orts is a highly readable typeface, featuring a large x-height, smooth weight transitions, and careful structuring of hairline strokes, o�ered in four weights (book, medium, bold, and black) each with a matching italic. TgAdobe Caslon (1990)Adobe Caslon is a variant designed by Carol Twombly and based on the Caslon's own specimen pages printed between 1734 and 1770. Small caps, old style �gures, swash letters, ligatures, alternate letters, fractions, subscripts and superscripts, and ornaments were included with the Adobe Caslon Expert family.

Caslon Old FaceCaslon Old Face is a typeface that appears to be true to those designed by William Caslon himself. Originally Caslon Old Face was the Caslon matrices and type that were property of the H.W. Caslon & Sons foundry.

Caslon 471Caslon 471 was designed by the sta� of American Type Founders as their �rst revival of Caslon. It is based on the Old Style No. 1 typeface used in an 1865 specimen book from the L.J. Johnson foundry in Philadelphia.

Caslon 540Caslon 540 was designed by the sta� of American Type Founders and released in 1902. �e typeface was originally intended for use in advertising and is based on Caslon 471 with shortened descenders. It does not include a bold weight.

Caslon 3A slighter bolder version of Caslon 540, released by American Type Founders in 1905. BitStream sells Caslon 3 under the name of Caslon Bold.

Caslon 224Caslon 224 was designed by Ed Benguiat of ITC, and released in 1983. �e result of his e�orts is a highly readable typeface, featuring a large x-height, smooth weight transitions, and careful structuring of hairline strokes, o�ered in four weights (book, medium, bold, and black) each with a matching italic.

Type Family Of CaslonTW Z

b

Page 7: Caslom Typography

WTCaslon Old Face Italic

Adobe Caslon Pro

Adobe Caslon Regular

Berthold Caslon 471

Caslon 540

Caslon 3

Caslon224 Std-BlackT V

Page 8: Caslom Typography

MType Family Anatomy

ECA

TG

concave extented apex

large onlique serif

inclined sterss

almost vertical serif

no spur good contrast

light raised serifQ AeJ

XO

Page 9: Caslom Typography

CA

Comparison

AEJQR

AEJQR

Garamond Caslon Baskerville

AEJ

QR

cupped apex of A

right diagonallybent serif

the hook of J

tail of Q

serif of the leg is thicker BX

Introduction

Type Family of Caslon

Type Family Anatomy

Comparison of Anotomy

Branding & UsageO

Page 10: Caslom Typography

WC D

BO

Branding & Usage

Page 11: Caslom Typography

WC WDWW

Page 12: Caslom Typography

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