casie hartman erin hampe asiana gilchrist kathryn kehoe olivia carabello
DESCRIPTION
Casie Hartman Erin Hampe Asiana Gilchrist Kathryn Kehoe Olivia Carabello. Accounting. Income statement - Total net income: 5,807,000 to 6,824,000 Balance sheet - Assets more than double Statement of cash flow - Net investing cash flow - Depreciation and amortization. - PowerPoint PPT PresentationTRANSCRIPT
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Casie HartmanErin HampeAsiana GilchristKathryn KehoeOlivia Carabello
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Accounting
• Income statement
- Total net income: 5,807,000 to 6,824,000 • Balance sheet
- Assets more than double• Statement of cash flow
- Net investing cash flow
- Depreciation and amortization
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Risks and Challenges for Coca-Cola
• Obesity and inactive lifestyles
• Water quality and quantity
• Evolving consumer preferences
• Competition
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Coca-Cola Finances
• Revenue remains nears constant $21 million in the past years
-Always increases in small but steady increments
• Reasons for profit-Very large market and brand
recognition-Transactions with other
competitors-Dr Pepper Snapple
Group
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If I were an Investor…
• Would invest – Steady yet increasing revenue– Transactions with other competitors– World Wide Market
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• Key competitors: Pepsi and Cadbury Schweppes
• Overall Competitive Strategy–Focus on the Market
• Needs of consumers and franchise partners• Get out into the market• World view• Execution• Curiosity
Management
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Management
• Mission: Enduring.– To refresh the world– To inspire moments of optimism and happiness– To create value and make a difference
• Vision: what needs to be accomplished for growth.– People– Portfolio– Partners– Planet– Profit– Productivity
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Management and Information Systems
• Information needed to operate-Current market share-Consumption rate-Consumer tastes-Where the products are
demanded-Competitors
• Technology-An enterprise resource planning
software-Timekeeping and routing
application
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Supply Chain• Coca-cola produces concentrates,
bottling partners manufacture, package, and distribute
• Began delivering to Wal-Mart warehouses in 2006
• Acquired North American operations of Coca-Cola Enterprises in 2010
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Information Systems
• Focused on identifying and improving performance
• Stores data on microfilm• New digital management system used to
organize archival information
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Marketing Strategy• Selectively broaden the family of beverage
brands to drive profitable growth.• Serve customers with creativity and
consistency • Direct investments to highest potential areas
across markets.• Drive efficiency and cost-effectiveness
everywhere
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Coca-Cola’s Brand Equity
• Corporate logo recognized worldwide• Brand loyalty
-Keeping consumers satisfied • Soda markets: nationally and
internationally
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