Media Kit February 2017

Cashrewards Industry Recognition 2016

FINALISTS IN:WINNERS:

MediaFeatured in

Introducing

Cashrewards

We delivered over $350M in eCommerce

revenue for Australian Advertisers in 2016

$16 Million in cashback to members

We are now delivering well over 1% of total

online retail spend in Australia (according

to the NAB online retail index) and we are

just 2 years young

We are growing by 10% month-on-month

We are 230,000+ members strong

What is cashback?

Money for nothing?

• Cashback sites are a simple idea. Instead of going directly to a shop, you access a retailer's

online store through a link from a cashback website.

• You still receive your item directly from the retailer, but you also get some money from the

cashback website.

• It is often a percentage of the total price you paid.

• The sites have links to retailers of everything from groceries and toiletries, to insurance policies

and broadband deals.

• 95% of all global brands use cashback websites ubiquitously as part of an always-on marketing

strategy.

Our most loved categories

% OF RESPONDENTS

1 Tickets to shows, movies, events 6.5%

2 Travel (tickets/accommodation 6.4%

3 Women’s clothing 5.6%

4 Books 5.2%

5 Music to download 4.8%

6 Ebooks 4.5%

7 Fast food/meals 4.3%

8 Computer accessories and software 3.5%

9 Video games and consoles 3.2%

10 Men’s clothing 3.1%

11Fashion accessories, jewellery and watches

3.0%

12 Alcohol 3.0%

13 Supermarket shopping 2.5%

14 Shoes & footwear 2.5%

15 Crafts/hobbies 2.2%

16 Communications equipment 2.2%

17 Movie downloads 2.1%

18 Small electrical goods 2.1%

19 Health products 2.0%

20 Homewares 2.0%

TOP 20 PRODUCT CATEGORIES PURCHASED

DIGITALLY BY CONSUMERS IN AUSTRALIA

Note: ges 14+ who bought digitally in the past 4 weeks

Source: Roy Morgan Research, *Single Source Australia* as cited in

press release, Dec 2, 2015

www.eMarketer.com

34%

31%

12%

9%

3%

3%

3%2%

1%1%1%

Online market place

Grocery

Travel

Alcohol

Appliances and Electronics

Department Store

Apparel and Accessories

Health and Beauty

(blank)

House and Garden

Office Supplies

Food

Books

Sports and Fitness

Video Games

Telco

Music

EBAY TESTIMONIAL

eBay is renowned as Australia's largest shopping market,

and Cashrewards is a vital eBay partner in Australia. The

Cashrewards community delivers huge incremental

revenue for eBay, and its member base is growing rapidly.

We acknowledge and thank the team at Cashrewards for

changing online shopping behaviour in Australia, and more

importantly distributing our marketplace offers to a

wider reach.

We fully expect the Cashrewards community to become

the most powerful shopping community in the country

before long. With their mantra of 'Get paid to Shop', they

are hyper-engaged and purchase with such high volume

and frequency that we can’t be anything but impressed by

their performance. We see this relationship maturing and

growing stronger over the next few years.

Head of Internet Marketing eBay, Feb 2016

Watch our 1 minute explainer on YouTube

Click here to watch the video

Cashrewards is the winner of the 2016 Deloitte Tech Fast 50

• “The most outstanding growth performer this year is in the online shopping sector.” Joshua Tanchel,

Deloitte Tech Fast 50 lead partner, said, “I am delighted to announce that the overall 2016 Deloitte

TechFast 50 winner is Cashrewards, the fastest growing online shopping community in Australia. The

site offers their 150,000 members (now 230,000+) access to retailers’ online stores through the

Cashrewards website and then returns a percentage of the purchase price to the customer in the form

of a cashback.”

• “To qualify for the Deloitte Tech Fast 50 applicants must accumulate more than $8 million in revenue

over a three year period. Cashrewards has swept away the nearest competition by securing a

phenomenal 12,469% growth over that period: a figure significantly above the average of 731%, the

highest result since 2004, and the second highest result since the Awards started in 2001,” Mr Tanchel

said.

660% more return through Cashrewards for Advertisers

Savvy marketers are switching spend from Search & Display to Cashback in order to capitalise on the premium

ROAS and its post-paid buying metric delivered by Cashrewards, guaranteeing large sales without risk.

$-

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

IAB and NAB Average onlineadvertiser ROAS 2015

Cashrewards Average onlineadvertiser ROAS

Website Traffic Experian Hitwise 2016

3x more visits than Coles Flybuys eStore: Source Experian July 2016

2x more sales than Virgin Velocity eStore: Source eBay July 2016

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16

Flybuys eShops eStore - Velocity Frequent Flyer Qantas Points Online Mall

Pricepal.com.au Ebates TopCashBack

Cashrewards

Demographics

34%

8%

6%

4%2%

25-34

35-44

45-54

18-24

55-64

65+

GENDER % AUSTRALIA % CASHREWARDS MEMBERS

Female 50.2% 45%

Male 49.8% 55%

Total 100.0% 100.0%

It is commonly known that demographic groups A, B, C are the most affluent segments of people in Australia.

The Cashrewards community contains twice the national average in all segments which implies the level of

spending power captured by our audience is significant.

AGEGENDER

Source: Experian Hitwise 2016

%

25% NEW

CUSTOMERS

8%TABLET

23% MOBILE

69%DESKTOP

Cashrewards reports almost half of their

members earn over $150k per annum (nearly

2X average AU salary of $78,000 in 2016)

and the majority are classed in Mosaic

socio-economic grades A or B

52% of users purchase from brands

they had never considered before

Where cashback was offered, AOV increased

121%, with a 250% increase in margin

Chinese

Community

Chinese community within Cashrewards

• 10% of all our transactions are from browsers with Chinese language

• 460,000 Chinese expats live in Australia – ABS

• The Chinese Australian community have large disposable incomes and are online savvy

0

1

2

3

4

5

6

http://www.abs.gov.au/ausstats/abs@.nsf/mf/3412.0/

>22%

CHINESE

Expats % of Australian population

Influencers

One of OzBargain’s top influencers is TA

• OzBargain is Australia’s largest

shopping social network

• OzBargain reaches over a

million visitors every month.

Web statistics taken from

Google Analytics, as of the

month of December 2015

9,733,773 sessions

2,114,783 users

33,801,681 page views

94.55% Australian visitors

56.95% search engine traffic

TA – One of OzBargain’s Leading Posters - He’s one of us

USER DEALS AVG VOTE

TRENT86 1007 38.77

tightarse 815 109.72

easternculture 457 38.63

tonester 325 20.74

Spackbace 312 29.87

altomic 296 12.02

scotty 191 21.67

monty.melb 163 24.53

kaneissik 143 31.48

SavatteDodo 128 19.64

USER DEALS AVG VOTE

tightarse 772 115.03

TRENT86 493 67.19

easternculture 217 70.46

Spackbace 95 77.56

IWantThatFlight 80 57.42

tonestar 56 84.59

scotty 47 62.26

kaneissik 45 78.96

monty.melb 39 69.74

MyGroceries.com.au 35 62.00

STORE COUNT PERCENTAGE

woolworths.com.au 136 6.5%

coles.com.au 128 6.1%

udemy.com 115 5.5%

read.amazon.com 80 3.8%

scoopon.com.au 68 3.3%

dicksmith.com.au 60 2.9%

jetstar.com 49 2.3%

shoppingexpress.com.au 43 2.1%

play.google.com 41 2.0%

iga.net.au 37 1.8%

Total: 2088

Average: 6.5/week

Votes: 83.6 (Average)

MOST DEALS POSTED BY USERS

MOST FRONT-PAGE DEALS POSTED

BY A USER DEALS

What TA has to say?

https://www.ozbargain.com.au/node/217371

I find it incredible to think I'll be earning a

full-time income from doing something I

absolutely love.

I'm 100% committed to making this work,

and I'll make sure everyone benefits.

I won't leave anything unexplored.

Opportunities

Chris Garner (General Manager) chris.garner@cashrewards.com

Andrew Clarke (CEO) andrew.clarke@cashrewards.com

Kate Eringa (Account Manager) kate.eringa@cashrewards.com

TA (Account Manager) ta@cashrewards.com

Our Contact Details

Opportunities

Rate Card Beta

• Cashrewards is now in the process of phasing in a rate card.

• As we align ourselves with international best practice cashback models from Ebates, Topcashback & Quidco, Cashrewards would like to offer ALL advertisers the opportunity for placements. We currently have demand from more advertisers than we are able to feature on Cashrewards without paid placements.

• Our new rate card reflects the value of reaching our audience - the same audience that delivered over 1.05% of total online shopping in FY16 according to the NAB Online Retail Index.

• Our inventory is already currently being traded in this way.

• Please ask your account manager for more information.

• Note all pricing in this document excludes GST.

Packages - Pick & Mix

• Platinum package - $50,000 per annum ($95,000 rate card value)

• Gold package - $30,000 per annum ($55,000 rate card value)

• Silver package - $15,000 per annum ($25,000 rate card value)

• Bronze package - $6,000 per annum ($9,000 rate card value)

You choose the exposure you want subject to timing, availability & approval (see next page).

Insertion Order & Billing

1. Select placements or package plan.

2. Agree on package via email (Beta).

3. Make payment via the network / or directly prior to launch.

4. Execute campaign.

Exposure Duration Standard (ex GST) High (ex GST) Peak (ex GST) Premium (ex GST)

Deal of the Day Placement Per eDM $1,500 $1,800 $2,100 $2,400

eDM: Top 5 Placement Per eDM $550 $660 $770 $880

eDM: Position 6 - 10

PlacementPer eDM $300 $360 $420 $480

eDM: Position 11+ Placement Per eDM $200 $240 $280 $320

SOLUS Newsletter CPM (min cost $1,500) $150 $180 $210 $240

On site popup on shop page Per day $1,000 $1,200 $1,400 $1,600

Blog post - 1000 words Per post $1,000 $1,200 $1,400 $1,600

Homepage banner 7 days $2,000 $2,400 $2,800 $3,200

HP THO (Today’s Hot Offer) 3 days $500 $600 $700 $800

Video 30 secs – 1 min Per video $500 $600 $700 $800

Instagram post Per post $500 $600 $700 $800

Content seeding: Inclusion in

weekly postPer post $500 $600 $700 $800

Facebook post Per post $500 $600 $700 $800

On site Survey Pop-up Per day $1,000 $1,200 $1,400 $1,600

Rate Card 2017

: 9/1/2017 - 30/9/2017 excluding EOFY, : 1/10/2017 - 31/10/2017, Peak: 1/11/2017 - 8/1/2018, EOFY Period 1/6/2017- 30/6/2017, Premium: Singles Day, Click Frenzy, Black Friday & Boxing Day

Cancellations

• There is a 50% cancellation fee on all confirmed bookings up to 1 working day campaign live

• Cancellations made within 1 working day from booking will have zero refund

Deal of the Day Placement $1,500

• Sample report to over

105,800 recipients

• Open rate 22.5% of

entire send

• Click-through rate 3.4%

of entire send

eDM Placement from $200 to $550 (position dependant)

• Sample report to over

105,800 recipients

• Open rate 22.5% of

entire send

• Click-through rate 3.4%

of entire send

Segmented Solus Newsletter $150 CPM (min spend $1,500)

• Choose your segment at $150 CPM

• Members that have not purchased from your brand in 3 months

• Members that have clicked your competitor brands in the last 3 months

• Members that are interested in your category i.e.: fashion, travel etc

Segmented Solus Newsletter Reporting

• Sample report to over 121,500 recipients

• Open rate 23.2% of entire send

• Click-through rate 3.2% of entire send

On Site Pop-up $1,000 per day

• 15,000 unique visits daily

• Push notification for logged-

in users

• Responsive design

• Brand logo

On Site Pop-up Report

• Report includes

– Page impressions

– Click-through rate

– Clicks

– Geo location

Today’s Hot Offers (THO) $500 per 3 days

25%-50% minimum

increase in commission 1

Unique offers and codes2

Fly Virgin with our all-inclusive

Flights from just $69!

+ Up to 3.00% Cashback

No couon code is required

Homepage Banner $2,000 for 7 days

• Homepage banner

• 940x100

Blog Post $1,000

• 1,000 words

• We write the content

• You provide the product

• Blog posts pushed to

Facebook, LinkedIn &

Medium.com

Video $500

• 30-60 secs

• Full length

• We produce the video

• You provide the product

• Video pushed to

Facebook, LinkedIn &

Medium.com

Facebook Post Example - 55,000+ Fans $500

Content Seeding - what is it? $500 per post

• Cashrewards produces content & backlinks weekly with 15 offers on influencer sites Lifehacker, Gizmodo & Kotaku

• These sites reach over 3M unique visitors monthly

• We are looking for the best offers from our retailers in all categories

• We give you a direct backlink to your store

• Each offer is charged a $500 curation fee (covers our time in curating content)

• Deadline Tuesday COB

• Offers go live ideally on Thursday 00:01 and must have an end date

Click links below for sample postings:

http://www.lifehacker.com.au/2016/09/deals-50-off-sale-at-superdry-double-cash-back-on-virgin-australia-flights/

http://www.gizmodo.com.au/2016/09/deals-15-off-surface-at-microsoft-store-up-to-70-off-bonds-underwear/

http://www.kotaku.com.au/2016/09/deals-buy-a-dell-inspiron-15-get-one-free-15-off-target-bing-lee-at-ebay/

Lifehacker stats

Gizmodo stats

Kotaku stats

In-Page Survey $1,000 per day

• Ask any question

• Pre-qualify certain outcomes

• Ask brand health questions