‘Cash is King’

Mohamed Samee KhanChannel Head - SAP MENA

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Most Businesses Strive for the Same Thing

Roadmap to Better Profitability and Growth

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75%of global workforce

will be Millennials

We are entering into a new era of unprecedentedchange across a multitude of dimensions

5 billionpeople worldwide

will becomemiddle class

50%of the world’s population

will live underwater shortage

1.3 billionpeople on business & social networks

today

50 billion connected devices and “internet of things”

by 2030

Rising Customer Expectations A Dramatically Changing Workforce Pressure on Resources

Network Effect/Explosion in Structured and Unstructured data

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These changes unveil new areas of opportunityfor businesses to innovate and grow

business leaders believe that customer experience is the next battleground

increase in operating margin in retail leveraging Big Data as the new resource

higher operating margin than the ones with poor employee engagement

higher sales & margins when effectively running a networked enterprise

71% 3X 60%

50%

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Cloud

Abundance of cost-effective computational

power and storage

Mobile

The new de facto standard in business

interaction

Transformational technologies offer significant potential to drive business innovation

Social

Connected businessand social networks

Big Data

Real-time analyticfor behavioral and predictive insights

More than 60% of CEOs expect 15-50% of their earnings growth in the next 5 years to come from technology-enabled business innovations.

– McKinsey study, 2013

”“

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40% executives worry that their organizations will not keep pace with technology change and lose their competitive edge.

– McKinsey study, 2013

”“

Drive business innovation

Keep the lights on

IT EnvironmentCollapse redundant infrastructure layers

User ExperienceEngage front line employees/customers

28%

72%

ConsumptionFor immediate business impact

Forrester IT Survey, 2013

Complexity built up over decades limits the ability to innovate; radical simplification is needed to unlock the potential.

Drive business innovation

Keep the lights on

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Aligned, Agile, Predictive

Single Source of Truth

Real Time Processes

Dynamic Planning and Analysis

Real Time Insight for a Volatile World

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8

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SAP HANA REALTIME DATA Platform

Analyze Predict Sense

Industry Innovation

Business Applications

CloudMobile & device

Store

Database AnalyticsMiddleware

SAP is the only company bringing it all together.

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Single System to Streamline Your Entire Business

Uniform Data Across All Your Systems Integrate All Critical Business Functions Eliminate Duplicates & Redundancies Workflow Alerts Help You Focus on The Important

Strengthen Customer Relationships & Loyalty Integrated CRM Complete 360o View of Your Customers

Make Better, More Informed Decisions A Single Source for All Business Information Centralized management of reports and layouts enhances user

productivity Integrated Reporting based on industry standard Crystal Reports

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Top 10 Reasons Small and Midsize Enterprises (SMEs)Choose SAP to Help Transform their Business

Embrace the challenge. Lead with innovation.Lead your industry.