casestudies nokia xpress5800
DESCRIPTION
Nokia Xpress 5800 CampaignTRANSCRIPT
Nokia 5800 Xpress Music Phone Applications
Objective
• To engage users with Music on a Virtual Nokia Xpress phone
• Educate users about the music tools available on Nokia Xpress Phone
• Drive Users interested in the phone to Nokia Microsite
IDEA Box
• To create a Nokia Music Zone on Indyarocks
• Create a Virtual Nokia Xpress music phone with Bollywood Hit songs
• Educate users about the various tools available and inform the user about a contest happening on Nokia Microsite
• Drive Users to the Nokia Music Site
• Promote the Nokia Music Zone through– Co-branded Banners
– Friend Feed
– Custom banners on Profile Page
Nokia Music Zone on Indyarocks.com
Virtual Phone
Music Tools
Contest
Click leads to
Nokia Microsite
Co-branded banners on Indyarocks.com
Friend Feed
Branded Friend Feed
Banner on Profile Page
Mileage (1 Month)
• 1.5 million Banner Impressions Driving users to the Nokia music zone on Indyarocks
• 11,250 people subscribed to Nokia Music Zone
• 1 million Banner Impressions promoting Nokia Xpress Microsite.
• 1 million friend feed impression leading users to Nokia Music Zone
Achieved CTR of 0.5