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CASE STUDIE 1 Joana Reis

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JetBlue and VAs meltdown

1. This kind of IT planning has risks and benefits as it is said in the article.

The benefits that come from the new database are: an improvement in the way

JetBlue communicates with its customers, a better allocation of resources becausenow they can track the whereabouts of the crew members, and the ability to develop

multitasking among their workers.

During the meltdown, their approach to IT planning, revealed, its risks.

First, they didnt had enough trained people to handle the computer system, so they

had to trained them which was time consuming and expensive.

Second, the new system took 24h to be developed, during that time JetBlues business

was affected. Lots of their customers were harmed with the poor service rendered and

probably will not choose JetBlue again.

2. Eric Raffin could have considered to, take a step back and, return to the way thingswere done before the reforming of the IT organization was implemented. Since 150 or

so medical centers had its own IT service, they had their own staff and infrastructure.

However, this solution would nullify the effort for standardization across the

organization and the economies of scale that a centralized system often provides.

Another course of action was hiring help from other IT companies (like it is said in the

article that Tibbits has done).

Assistance from more experienced IT companies to do risk assessments and help with

the design of the IT system and its maintenance should be beneficial.

The down point its the costs insomuch as an allowance most certainly must be paid.

However seeing that failure would be minimal the ROI should be positive.

3. The VAs computer system allows that Vista (Veterans Health Information and

Technology Architecture) interconnects with CPRS (Computerized Patient Record

System). This allows doctors and nurses to access patient health records such as labs

work, labs orders, medication lists, consent forms, problem list and notes, allergies,

vital signs, etc. (as stated in the case).

Granting a doctor to have this information improves their ability for a more accurate

diagnostic. In the case of the nurses, this information enables that the medication and

treatment is being deliver properly and efficiently.

The VAs computer system (as described in the case) includes a real-time order-checking system, a notification system to alert clinicians of significant events and a

clinical reminder system.

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CASE STUDIE 1 Joana Reis

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SewWhat

1. IT contributes to the business success of SewWhat by allowing the company to grow

and sell globally.

At first Megan Duckett thought she didnt need a Web site, but when she lost a big

contract because of lacking one, she changed her mind, quickly learning the error of

that thought process.

After another Web site reconstruction, that improved the sites navigation,

SewWhat grew into a company with customers around the world and a clientele list

of VIPs.

Customer relationship and sales also improved greatly because the site lets potential

customers look at all kinds of colors swatches, and it teaches them how to calculate

accurate measurements for their projects ().

2. If I were a consultant hired by SewWhat management I would advise Megan Duckett

to invest in a CRM (Customer Relationship Management) since its an IT tool that focus

on one of her main goals: knowing and delivering the best customers experience

possible.

Furthermore I would advise for an BI (Business Intelligence) IT system that allows for

an organization to take all its capabilities and convert them into knowledge

(Wikipedia), addressing competitive issues, marketing advantage and helping her to

make strategic decisions to minor situations such as lack of growth between 2001 and

2002.

3. A small IT company (called Dotlink) uses IT to their advantage.

Their Web site allows for advertising their products and expanding their potentialclients.

They also have an Information System to control the amount of hours spent by their

employees in which project. This benefits and expedites the way customers are billed,

giving less margin for errors and therefore improving the companys relationship

towards their customers.

The implementation of a CRM would also benefit this company given that they are

very client focused, and it would allow exploring more marketing strategies to

consolidate their market share a growth. Another measure would be improving their

Web site to have an on-line shop and feedback functionalities for their customers.