c.a.s.e.s: work ldv learning partnership project 2012-2014 the kickoff meeting, paris 22-23/11/2012
TRANSCRIPT
PRELIMINARY RESEARCH
C.A.S.E.S: Work
LDV Learning Partnership project 2012-2014
The Kickoff meeting, Paris 22-23/11/2012
Our research consisted in: study of the project
looking for a definition of the new model of economic activity & work opportunity - Collaborative & Social Enterprise
exploring the background of collaborative and social enterprise (Polish background mainly)
establishing a databases of good practices in social and collaborative enterprises
defining our aria of interest to proceed with in-depth analysis = research in sub groups
Part 1
C.A.S.E.S. work
Collaborative &
Social Enterprises
economic activity
WORK opportunity
Collaborative
and
Social
EnterpriseS as a new model of economic activity
&
work opportunity
Research
Our aims
We propose to investigate across Europe
work experiences (mainly start-up activities) - elected by the partners as good practices - in the following areas:
- Collaborative enterprises
- Social enterprises.
The collaborative and social enterprises are a reality and, in contrast with other sectors, are creating new job opportunities.services
.
Examples are:
• Cooperatives
• Co-working
• Crowd funding
• Alternative energy production
• Cooperative Transport Services/Schemes such as Bike-sharing, Car-sharing
• Fair trade
• Open source government services
A new model of economic activity
ASPECTS NEW MODEL
social collaborative
SOCIETY
BUSSINES
ENVIROMENT
Collaborative
&
Social
Enterprise
EXAMPLE
OF
SUSTAINABILE
APPROACH
Start-upA new model of economic activity
What is
A start-up company or start up is a company or temporary organization designed to search for a repeatable and scalable business model
.
How it works
Start-up companies can come in all forms, but the phrase "start-up company" is often associated with high growth, technology oriented companies.
Investors are generally most attracted to those new companies distinguished by their risk/reward profile and scalability. That is, they have lower bootstrapping costs, higher risk, and higher potential return on investment.
Successful start-ups are typically more scalable than an established business, in the sense that they can potentially grow rapidly with limited investment of capital, labour or land.
Process
idea Research Raising Money
Start up
Start-up Financing Cycle
Start-ups encounter several unique options for funding. Venture capital firms = seed funding and angel investors may help start-up companies begin operations, exchanging cash for an equity stake. In practice though, many start-ups are initially funded by the founders themselves. Factoring is another option, though not unique to start ups. Some new funding opportunities are also developing in crowdfunding.
A critical task in setting up a business is to conduct research in order to validate, assess and develop the ideas or business concepts in addition to opportunities to establish further and deeper understanding on the ideas or business concepts as well as their commercial potential.
Part 1
START-UP SUPPORTERS AS
EXAMPLES OF COLLABORATIVE
ENTERPRISES
The Polish background
Venture capital firms and angel investors
The Polish background
Incubator founds
Academic Incubators of Entrepreneurship
Academic Initiative is the largest in recent years, aimed at the development of entrepreneurship among young people.
AIP operates on 31 best universities in Poland. AIP Incubators Network is the largest institution in Central - Eastern Europe. The Academic Incubators of Entrepreneurship operates more than 1,400 growing businesses.
http://www.inkubatory.pl/
How it works
Learn more
Seed Capital
AIP Seed Capital
is a fund investing in innovative start-ups. AIP invests in people and in projects with global potential.
Support system based on the three pillars; Company Knowledge Communities.
How it works
AIP Seed Capital three pillars
COMPANY
venture Round Seed Investment - we invest in your business Venture Round - we help you in obtaining a second round of funding AIP Business Link – possibility to use of facilities and services of the AIP Business
Link in an office building in the heart of Warsaw.
KNOWLEDGE Seed Kick Off – we organized regular meetings face-to-face with the management
team AIP Seed Capital to assist you in building the value of your start-up. Seed Up - Twice a year we organize a joint trip to support integration and interaction. Mentoring - Individual meetings with mentors start-ups of AIP Seed Capital associated
with the industry in which it operates a mentor.
COMMUNITY Seed Mixer - Presentations and development of contacts with investors Grow Up Start Up – we organise the event Grow Up Start Up, which is the first and
largest annual Congress of start-ups. Start Up Cup – we organize regular sporting events that allow companies to integrate
with each other and meet and favourite informal approach.
Business acceleratores
AIP BusinessLin
We are the best business development accelerator supporting the most innovative start-up companies. We base our model on a sustainable business development programme under which we provide a system founded on three elements: enterprise, knowledge, and community, and thus enable your company to expand to the international market.
We create a community of different business sectors and domains.
You decide what you want to do and how to run your business, we provide you with the best package of ready-made solutions. We organize theme-specific training courses encompassing knowledge indispensable for every entrepreneur.
About
Incubator foundsNetworks of Private Investors
SATUS
together with the leading business environment, established 3 joint-venture companies, the so-called Incubators, which currently hold a total budget of ~ PLN 60 mil. for the following purposes:
selection and preparation of new innovative ideas for the capital inputs of funds and private investors,
investments in new companies established based on the best projects selected, up to EUR 200,000 per project.
Incubator founds
iNKubator NK
invests the resources in ventures at the early stage of development. provides valuable expertise, organize and monitor the development, conduct
market analyses and co-develop business concept
If you are running a start-up or want to set up your own business focusing on Internet and new technologies – join the iNKubator and get support from NK the biggest social network ad associated partners.
iNKubator NK is looking for good projects – like no one else in the market and knows exactly what young Internet entrepreneurs need.
iNKubator NK goal is to find products and services that will satisfy users’ needs to a larger extent than the existing offers.
How it works
Business Angels Networks
Amber Business Angels Network
The activities of the “Amber” Business Angels Network is financed from the European Regional Development Fund within the Operational Programme Innovative Economy, Measure 3.3 Creating a system facilitating investment in SMEs.
Project title: the “Amber” Business Angels Network in North-West Poland
Period of project’s execution: 1.01.2009 – 31.12.2012
Area: Provinces of West Pomerania, Pomerania, Kuyavia-Pomerania, Greater Poland, Lubuskie, and Lower Silesia.
IncubatorsSupport groups
Innovation Nest
Support for high-tech entrepreneurs consist in five products:
NEST VENTURE NEST GROWTH NEST KNOW-HOW SPIN BASICS SPIN ACCELERATOR
services & products more info
1) NEST VENTURE NEST VENTURE is designed for individuals, teams or companies that have already started work on their product / service, are building or have built a prototype, or are one step ahead and are starting to sell. It is good when the project already has a formalized structure in the form of a limited liability company.
2) NEST GROWTH NEST GROWTH is an offer designed for companies which have already achieved confirmation from the market in regards to the value and demand for their service or product and look for an investor with “added value” for the next phase of development and expansion beyond the local market.
3) NEST KNOW-HOW The NEST KNOW-HOW offer is designed for projects seeking a co-investor who will add significant substantive knowledge to the project. Being such an investor, Innovation Nest uses in its work on a given project the methodology and processes identical as in the case of financial investment (see the NEST GROWTH product).
services & products more info
4) SPIN BASICS
Two-day classes designed for current or future entrepreneurs.
5) SPIN ACCELERATOR
Three-month idea incubating classes.
Support groups
The Polish background
Examples
Associations
Interactive Advertising Bureau
http://www.iabpolska.pl/index.php?mnu=10
Information
Mam startup web platform Newsletter
http://mamstartup.pl/
E-profit A ,magazine dedicated to new technologies, start-ups, investments
and e-business in a nutshell.
http://issuu.com/search?q=e-profit
Part 3
The world is changing
Social & Collaborative aspects of society and economy - which are
amplified thanks to the developments in the world of IT.
Why marketing is migrating
A short example from to explain why marketing is migrating from marketing 1.0, to 2.0 and the newest one is the marketing 3.0.
To understand what these new concepts are for
marketing we could came across with the following definitions:
Marketing 1.0
Marketing 2.0
Marketing 3.0
Marketing 1.0
Fare clic sull'icona per inserire un'immagine
aims to sell products;
Marketing 2.0
Fare clic sull'icona per inserire un'immagine
aims to satisfy and retain customers;
Marketing 3.0
Fare clic sull'icona per inserire un'immagine
aims to make the world a better place
What we can consider by this new marketing 3.0
There is no different in evolution of the new marketing 3.0 and directions that other disciplines are going to.
It is moving to a more human side of the society.
Design & innovation as a model of Collaborative and Social enterprise
Examples
Why design
Design created a link between the world of business and art, developing its own tools, creating a bridge between a creative mind and a mind that thinks in a more logical way.
Today, the discipline has grown and the design became a mindset, a tool that systematically generates change and innovation.
Design = innovation
Design became strategic, it is no longer punctual, it acts as an efficient tool for generating change and innovation, and it is the new economy: the Design Economy.
Designers have always been looking for solutions, before they were basically material and visible, but in the new world, solutions are more complex, based on behaviour, location, environment, society, economy, culture and more.
Designers always had to work with complex situations, and are therefore more suitable for this new economy.
Design is approach to solve complex problems…
Part 4
collecting good practices
From idea to Collaborative & Social Enterprise
One Laptop per Child
(OLPC)
1 st good practice
What it is
Low cost product with very good quality and advanced technology
An educational tool festinates to the children in developing countries around the world
How it works
$100 laptop
design
Good qualitytechnology
About The XO-1, previously known as the $100 Laptop, Children's Machine, and 2B1, is an
inexpensive subnotebook computer intended to be distributed to children in developing countries around the world, to provide them with access to knowledge, and opportunities to "explore, experiment and express themselves" (constructionist learning).
The laptop is developed by the One Laptop per Child (OLPC) non-profit, 501(c)(3) organization and manufactured by Quanta Computer.
The subnotebooks are designed for sale to government-education systems which then give each primary school child their own laptop. Pricing was set to start at $188 in 2006, with a stated goal to reach the $100 mark in 2008 and the 50-dollar mark by 2010. When offered for sale in the Give One, Get One campaigns of Q4 2006 and Q4 2007, the laptop was sold at $199.
These rugged, low-power computers use flash memory instead of a hard drive, and come with a distribution of Linux derived from Red Hat's Fedora as their pre-installed operating system with the new Sugar GUI.[9] Mobile ad-hoc networking via 802.11s WiFi mesh networking protocol is used to allow many machines to share Internet access as long as at least one of them can see and connect to a router or other access point.
The XO-1 is also nicknamed ceibalita in Uruguay after the Ceibal project.
Design The XO-1 is designed to be low-cost, small, durable, and efficient. It is shipped with a
slimmed-down version of Fedora Linux and a GUI named Sugar that is intended to help young children collaborate. The XO-1 includes a video camera, a microphone, long-range Wi-Fi, and a hybrid stylus/touch pad. In addition to a standard plug-in power supply, human power and solar power sources are available, allowing operation far from a commercial power grid. Mary Lou Jepsen has listed the design goals of the device as follows:
minimal power consumption, with a design target of 2–3 W total power consumption minimal production cost, with a target of US$100 per laptop for production runs of millions of
units a "cool" look, implying innovative styling in its physical appearance e-book functionality with extremely low power consumption open source and free software provided with the laptop
Various use models had been explored by OLPC with the help of Design Continuum and Fuseproject, including: laptop, e-book, theatre, simulation, tote, and tablet architectures. The current design, by Fuseproject, uses a transformer hinge to morph between laptop, e-book, and router modes.
Learn more
Formation January 2005
Type Non-profit
HeadquartersCambridge, Massachusetts, United States
Official languages Multilingual
Chairman Nicholas Negroponte
Key peopleRodrigo Arboleda Halaby, Seymour Papert, Alan Kay, Mitch Bradley
Website Official website
Thank you for your attention I
LDV Learning Partnership Project C.A.S.E.S. WORK - Collaborative And Social Enterprises as a new model of economic activity and WORK opportunity
Materials develop by;Euro-Idea Fundacja Społeczno Kulturalna e-mail: [email protected] www.euroidea.wordpress.com
This project has been funded with support from the European Commission under the Lifelong Learning Programme.This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.