case6 010710 reflection

8/9/2019 Case6 010710 Reflection

1/10

Versatile suite of services

for elderly people

Day 4:

From versatile opinions and ideas

To structured needs, potentialsAnd a strategic intent


2/10

Objective

Creating new concepts for accessible

residential and living environments

Considering:

1. Housing forms: The relationship btw. housing for olderpeople and other housing

2. Stakeholders: Collaboration of different actors of thehousing domain

3. Financing: Solutions to problems associated with financialissues


3/10

Framework


4/10

Day 4: What have we got?

Versatile opinions and ideas on:

-Needs and potential (level 0)

-Stakeholders, users and customers (level 2)

-Singular activities and offerings (level 3)

-Strategic intent suggestions (level 1)

+ Lots ofbrainpower, experience, creativity

and 96 hours!


5/10

Day 8: What do we need?

A new concept for accessible residential and living environments

Including suggestions for housing forms, stakeholder engagementand financing

That can serve as an innovation intent a concept prototype forHelena & Co.

With concrete ideas and inspiration for how to realise the intent

Presented in an inspiring, thought-provoking, and useful manner


6/10

Dayplan goals

Day 4: Overview and qualification (from-to): What are our strategic intentand the needs/potentials?

Day 5: Exploring and ideating building the bridge (from-to): What arebarriers/obstacles and enablers/solutions?

Day 6: Reflecting and qualifying (rapid prototyping): How can this beanchored vis-a-vis key stakeholders and the broader value network? Acsi-cross-fertilizing

Day 7: Deciding and framing (prototyping): What are weak spots anddifficult choices? What are our answers? How do we present this? Global(social media) cross-fertilizing

Day 8: Presentation: ;-)


7/10

Dayplan process

Day 4: Cf. below

Day 5: Tbd.

Day 6: Tbd.

Day 7: Tbd.

Day 8: Tbd.


8/10

Day 4 success criteria

What - a working concept:- A powerful narrative consisting of a guiding metaphor (analogy),

- (a) strong tagline(s),

- a telling model/picture/symbol (visual expression)

Why - a structured list of needs and potentials:

- Systematised overview of key challenges and opportunities

- grouped with stakeholders

Example: An activitity that could work along these lines

In this phase, the perfect is the enemy of the good!


9/10


10/10

Day 4 programme

0930-1000: process agreement part 1

1000-1200: Exercise: Working concept

1200-1230: Lunch

1230-1330: Exercise continued, incl.Needs/potentials

1330- : Conceptualisation

: Social media and wise men visit: Fun with a purpose

-1530: Wrap up, future-oriented evaluation

case6 010710 reflection

Documents