Case Microsoft Mobile: pilvianalytiikka ja

koneoppiminen tuotekehityksen ja

asiakaskokemuksen parantamisessa.

Jussi Karelo,

Director,

Microsoft Mobile

Project mission and guiding principles• Faster delivery of analytics, recommendations

and prioritized actions for business

• Rethink the reporting architecture to allow users a flexible access to all data

• Enable Microsoft BI tools in a short timeframe

• Move to a cloud (Azure)

• Simplify solution, where possible

• Deliver the baseline solution in a short time to allow faster further development

Telemetry Data On Top Of Azure

Consumer Behavioral Data is combining mobile

hardware telemetry, application usage and

user behavior data into an analytics platform

The new solution brought dynamic dashboards through Power BI and

moved statistical computing from desktops

into the cloud

The project was run from an idea to a completion in

three months and the solution went live at the

end of September

HDInsightBlobStorageHiveTable

Predictive Analytics With Machine Learning

HDInsightBlobStorageHive Table

Azure Machine

LearningLumia

telemetry

Better Products with Deep Consumer Understanding

How our

customers

actually use

devices?

Where do

consumers face

problems?

Which signals

correlate with

the real cause of

a problem?

How can we

extract effective

repair actions as

quick as

possible?

Case Volvo Car Group:Roam Delivery -

Utilizing a ”fail fast" mindset to

accelerate business innovations.

Tobias Persson,

Internet of Things Endorser,

HiQ

@persson_tobias#BSummit2015

Real-time data

feeds and cloud

storage

New digital

services

Sensors everywhere Things get

connected and

communicate

How to capitalize on the IoT?

How can we benefit from

getting our products

connected?

Volv

o O

nC

all

evolu

tion

Smart Connected Interoperable & openSensing

IoT

se

rvic

e m

atu

rity

How to enable innovative rapid IoT

service development?

Service Design Thinking + Agile Methodology

Design Development Innovation LabIoT PlatformsInnovation

Understand Define Ideation Prototype Validate/EvaluateDecide

Agile

Innovation m

eth

odolo

gy

Th

e C

usto

mer

Journ

ey C

anvas

Desig

n a

nd p

hysic

alpro

toty

pin

g

Innovation L

ab

Innovate, prototype, evaluate – repeat.

Let´s create new services

together!

Internet of Things Endorser

Tobias Persson

www.linkedin.com/in/tobiaspersson