case truedata
DESCRIPTION
Case TrueData End-user insights to local businessesTrueData has developed a mobile application – Youtopiya - that leverages the Truenalytics platform to 1) Enable Brick and Mortar stores to tailor and target their promotions to individual customers. Essentially it’s a marketing/promotional tool that theoretically reduces the target segment size to 1!2) Enables an app user (potential customer of Brick and Mortar stores) find exactly what she/he needs. Youtopiya describes itself to its users as :“You are the top focus! Youtopiya gets you exactly what you need by connecting you to very relevant high quality vendors who want to delight you. It opens a new world into your extended neighborhood. Youtopiya’s intelligent cutting edge algorithms – TrueData Analytics – ensures a personalized experience. It only gets better as you use it.”The Version.1 of this mobile app can be installed on android devices from: https://play.google.com/store/search?q=YoutopiyaTrueData has been successful in pitching the Youtopiya platform to six local vendors in Hyderabad. These vendors have piloted the platform. This platform is currently available to vendors at zero cost.User to user insight and credibility rating for social platforms TrueData is now developing a user-to-user credibility services platform called TrueCred which social platforms (like Linkedin, Zomato, Zoosk, etc.) and application with social potential (like Uber Sharing, OLX, Quikr, etc.) can leverage to (anonymously) connect people, who are otherwise ‘strangers’, based on a credibility rating. TrueCred uses the Truenalytics platform to generate ‘credibility rating’.The Future of TrueDataTrueData would want to aggressively increase their vendor base and is identifying local business that they should target. Apart from the challenges present in any two-sided-network platforms, TureData’s success at attracting more vendors depends on the features that Youtopiya app provides.NoteInstall the mobile app Youtopiya for a better understanding. Should you need more information, email [email protected] before 25th June 2015.The Problem Statement1. Develop strategies to increase the reach and access of Youtopiya platform – both for vendors and end users.a. Identify new business (not specific vendors but business domains, for example Consumer electronics, Shoes and sports, Restaurants and eateries, etc.) that Youtopiya should expand to. Substantiate your recommendations by market sizing analysis and by identifying target customer segments.2. One of the sources of user’s outside of internet behaviour is the GPS location. Identify various pragmatic data sources for users’ outside of internet behavior.3. Propose one innovative social application for TrueCred – identify target customer segments and segment size (i.e., estimate number of users for such an application). 4. Identify new market opportunities that TrueData can serve. Among these new opportunities and the two domains mentioned above – Youtopiya platform for local business and credibility rating service for social platforms – analyze and substantiate which would be the most promising.Ensure that you address the fowling while developing recommendations for the problem statement. The proposition and the wow factor Description of the customer segment Value proposition to all stake holders Business model and competitive advantage Regulatory restrictions to be overcome if any Pricing Proposal along with assumptions made Projection of growth Challenge the status-quoTRANSCRIPT
Case 1 TrueDataCase: True DataIntroductionTrueData is a pre-startup phase technology company developing an award-winninganalytics platformTruenalytics that aims toprovide1) end-user (customer)insightstolocal businessesand2)usertouserinsightandcredibilityratingforsocial platforms, by combining users outside-of-internet behaviour data with onlinebehaviour!End-user insights to local businessesTrueDatahasdevelopedamobileapplicationYoutopiya- that leveragestheTruenalytics platform to 1) "nable #ric$ and%ortar stores to tailor and target their promotions toindividual customers! "ssentially its a mar$eting&promotional tool thattheoretically reduces the target segment size to 1!2) "nablesanappuser (potential customer of #ric$and%ortar stores) 'nde(actly what she&he needs! )outopiya describes itself to its users as *You are the top focus!)outopiyagets you exactly what you need byconnectingyoutoveryrelevanthighqualityvendorswhowanttodelightyou. It opensanewworldintoyour extendedneighborhood.)outopiyasintelligent cutting edge algorithms Trueata !nalytics ensures apersonalized experience. It only gets better as you use it."The +ersion!1 of this mobile app can be installed on android devices from*https://playgooglecom/store/search!"#YoutopiyaTrueData has been successful in pitching the )outopiya platform to si( local vendorsin ,yderabad! These vendors have piloted the platform! This platform is currentlyavailable to vendors at -ero cost!$ser to user insight and credibility rating %or social plat%orms TrueData is nowdeveloping a user-to-user credibility services platformcalledTrue.red which social platforms (li$e /in$edin, 0omato, 0oos$, etc!) and applicationwith social potential (li$e 1ber 2haring, 3/4, 5ui$r, etc!) can leverage to(anonymously) connect people, who are otherwise 6strangers, based on a credibilityrating! True.red uses the Truenalytics platform to generate 6credibility rating!The &uture o% TrueDataTrueData would want to aggressively increase their vendor base and is identifyinglocal businessthattheyshouldtarget! 7partfromthechallengespresentinanytwo-sided-networkplatforms, TureDatassuccessat attractingmorevendorsdepends on the features that )outopiya app provides!'oteCase 1 TrueData8nstall the mobile app Youtopiya for a better understanding! 2hould you need moreinformation, email youtopiya9gmail!com before 2:th ;une 2