SOCIAL MEDIA

April 2014

Yihaodian - YHD

• Founded in 2008, YHD is one of the fastest-growing e-commerce company in China.

Background

2013

57 million registered users

11,54 billion yuan annual sales

www.YHD.com

Challenge

1. YHD offers a variety of imported food & beverage products from all over

the world and wants to make people discover and try them.

2. YHD wants to grow its WeChat account fan base and improve the

interactions with its fans.

Solution

1 2 3 • You are all redirected to 下午茶 APP. • Shake your phone to win one product.

Share it.

• There's nothing quite as relaxing as sitting down together for an afternoon tea, whether you need a break or want to treat your friends.

• Thanks to YHD 下午茶 APP (linked to WeChat), share an afternoon tea with your friends and colleagues.

• Send “下午茶 “ to YHD WeChat account.

• Mention how many people are participating (5-10).

• Receive a specific room number. • Invite your friends to follow YHD and

tell them to send this room number.

Enjoy your afternoon tea!

Play & receive your afternoon tea package directly at work!

Results

36

days

Shanghai

Beijing

Guangzhou

18% 66%

16%

40 WeChat KOL’s

5 publications

20 Weibo KOL’s 5 articles shared x10,000

1,768 packages delivered

31,308 participants

17,933 new fans on WeChat

Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies. We provide ‘creative solutions’ which build brands and businesses in China. We help brands to listen, understand and engage in conversations in Chinese social media: Weibo and Wechat. For more information, please visit our Linkedin company page Uncle Advertising (Scan our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at elsa.bouillot@uncle-ad.com Contributors: Chris Yang, Elsa Bouillot