case study - vortala · 2018-05-07 · the results time: 10 weeks investment: $2800 results: 1...
TRANSCRIPT
New Practice Fills Patient Schedule with
CASE STUDY
US/CAN: (800) 381-0228AU/NZ: 1300 446 771UK: 020 3318 0852
As a brand new practice, QVC Dental needed to fill its wide-open patient schedule. Starting a brand new practice in a competitive city was going to be a major challenge, especially without a digital footprint.
The Challenge
The Process
As a result, QVC partnered with Smile Marketing to build an online presence that keeps its patient schedule full.
Mobile-friendly design that caters to all types of devices (mobile, tablet, and desktop)
The most important webpages that aid the new patient
journey – from start to finish
Search engine optimisation (SEO) to get organic exposure
on Google
Ongoing marketing service to support internal and external
patient growth
Professional and persuasive content that shows why
patients should choose them
A content interview to learn about QVC’s practice and patient care philosophy
The ResultsTime:
10 Weeks
Investment:
$2800
Results:
1Average ad position surpassed competitors
2Top of page ranking rate
exceeded 90 %
3Produced 415 website conversions ($6.90 / conversion)
4Went from 0 to 350 new patients in the
first 10 weeks.
5Estimated cost / new patient booking of $10 - $15
There are several marketing channels that are now supporting QVC’s success - everything from high-conversion website design to advanced digital marketing features.
But Google AdWords was a critical initiative that delivered an instant stream of new patients to a brand new practice.
350 New Patients