1 platform. 34 unique websites.

ChallengeDiversity is king !

The ‘Valk Exclusief Group’ consists of 34 Van der Valk Hotels, 2 castle-hotels and a bird park. Redhotminute developed an online platform that offered each venue the possibility to show its uniqueness. Key: easy to maintain.!The target groups of Van der Valk are very diverse, so how did Redhotminute handle the diversity of target groups ánd the hotels?

Solution One CMS, several designs !

Each Valk Exlusief Hotel is unique. It varies from sheer leisure- to mainly business-hotels. Highlevel modern or classic. This diversity asked for a flexibel framework, being able of supporting a set of multiple design templates.

User Centered Design !

When designing the Valk Exclusive platform, we took four types of users into account: - quick decision makers - slow decision makers, - decision makers based on facts - decision makers based on feelings We service each user with specific content and specific features. This way all visitors digitally experience the famous ‘Van der Valk’ hospitality ambiance.

The methodical user !

Decides thoughtful, based on facts. Searches for detailed information.

The humanistic visitor !

Decides thoughtful, based on feelings. Searches confirmation from others.

The competitive visitor !

Decides swiftly, based on facts. Searches for summaries of features and benefits.

The spontaneous visitor !

Decides swiftly, based on feelings. Searches for brand experience and price offers.

Global recognition Silver Adrian Award 2013 !

The Hospitality Sales & Marketing Association International (HSMAI) has awarded the ‘Valk Exclusief’ platform with the Silver Adrian Award in the category Digital Marketing.

!!!!!Redhotminute digital agency !www.redhotminute.com twitter.com/redhotminute www.facebook.com/redhotminutedigital