case study: ux concept for project management tool for linkedin by amanda wise

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TEAM TASK BOARD CONCEPT FOR A NEW WEB & APP FEATURE FOR LINKEDIN AMANDA WISE, UX DESIGN

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Page 1: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

TEAM TASK BOARD CONCEPT FOR A NEW WEB & APP FEATURE FOR LINKEDIN

AMANDA WISE, UX DESIGN

Page 2: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

THE CONCEPT

LinkedIn  wants  to  offer  a  new  product  in  its  popular  Groups  section  that  allows  people  to  collaborate  in  online  teams.

Page 3: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

DISCOVERY

Page 4: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

COMPETITIVE RESEARCH

Page 5: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

Sources:  powerformula.net  2013  LinkedIn  Users  Survey;  Quantcast.com

LINKEFD IN USER RESEARCH

Page 6: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

Research  revealed  that  integration  with  Google  Calendar  and  Apps  is  the  lowest  friction  solution  for  integrating  document/task  sharing  for  most  users.

Of the following features in LinkedIn, please check all that you use at least once a month.

0% 10% 20% 30% 40%

Contacts

The Search and Filter options on your

Groups (follow professional interest

Influencers (follow individuals)

Companies (follow companies)

0% 20% 40% 60% 80% 100%

Gannt Chart Scheduling tool (date,

Integration with Google Tagging of tasks

Resource allocation Secure workspaces that

Instant Messaging Time Tracking

Project Tasks (lists of task Reporting

Budget view Timezone calculator

Of these typical project management features, which do you use every day?

USER RESEARCH: SURVEY

Page 7: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

COMPANY PROJECT MANAGEMENT TOOL EXPLORATION

But  what  would  be  of  real  value  to  LinkedIn  users?  Companies  wouldn’t  want  another  tool  as  they  have  their  own  PM  systems  already.

Page 8: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

EVENTS SCENARIO EXPLORATION

User  research  showed  an  Event  Management  tool  might  be  valuable  (and  there  is  currently  no  tool  like  this  on  LinkedIn),  but  this  wouldn’t  enable  deep  team  collaboration.

Page 9: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

1

2

3

WHAT IF…?

1.  What  if  LinkedIn  Group  managers  could  call  out  for  members  to  get  involved  in  a  team  project?   2.  What  if  there  was  another  way  to  enhance  your  Group  contribution  level  other  than  just  posting  questions? 3.  How  could  you  be  “rewarded”  for  contributing  time  and  expertise  to  a  Groups  project?

Page 10: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

MY HYPOTHESIS

Members  of  LinkedIn  Groups  would  find  value  in  contributing  their  skills  and  time  to  Group-­‐‑initiated  projects  that  build  their  professional  credibility  in  the  community.

My  goal  was  to  design  a  new  form  of  “Project  contribution”  into  the  DNA  of  LinkedIn.

Projects

Page 11: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

PERSONA & USER FLOWS

Page 12: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

ALANA THE FREELANCER

PERSONA

Page 13: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

ALANA’S USER FLOW EXPLORATION

Page 14: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise
Page 15: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

WEB WIREFRAMES

Page 16: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

LINKED IN NAVIGATION

Top Contributors in this Group

Matt HenkesCEO, UX Design Firmorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur

Like (6) | Follow | Fenruary 2, 2014

Get involved in our new group project and show us your skills

Project Discussion

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Popular Recent

Car chases are interesting, but spelling is more importanter

Please take a moment to ask yourself this question before reading this web log: “Am I a stupid person that can’t spell?” If yes, then answer this question: “Will I be offended if somebody, namely Dwight K. Schrute.

Car chases are interesting, but spelling is more importanter

Add a comment

Let the world know what you can do.Get involved in our collaborative projects.

INDUSTRY GROUP HOME PAGE

Discussions Promotions Jobs Members Projects Search

Join71,464 members

Start by … lor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor

Your group contribution level

BAR CHART

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Latest Activity

GROUP HOME PAGE – CALL TO ACTION GET INVOLVED IN A PROJECT

Page 17: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

LINKED IN NAVIGATION LINKED IN NAVIGATION

Top Contributors in this Group

Matt HenkesCEO, UX Design Firmorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur

Like (6) | Follow | Fenruary 2, 2014

Get involved in our new group project and show us your skills

Project Discussion

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elitLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit

Popular Recent

Car chases are interesting, but spelling is more importanter

Please take a moment to ask yourself this question before reading this web log: “Am I a stupid person that can’t spell?” If yes, then answer this question: “Will I be offended if somebody, namely Dwight K. Schrute.

Car chases are interesting, but spelling is more importanter

Add a comment

Let the world know what you can do.Get involved in our collaborative projects.

INDUSTRY GROUP HOME PAGE

Discussions Promotions Jobs Members Projects Search

Join71,464 members

Start by … lor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor

Your group contribution level

BAR CHART

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.

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Ads you may be interested in

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Latest Activity

INDUSTRY GROUP

Discussions Promotions Jobs Members Projects Search

Join71,464 members

Group Project OverviewLorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Project Discussion

Project Activity

PROJECT TIMELINE & DISCUSSOIN ACTIVITY

Contributors

TEAM MEMBERS VIEWED BY PROJECT ACTIVITY

Files

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Featured Discussions

Task Board

TEAM TASK CHECKLIST

Team Members

LISTING WHO’S INVOLVED

Team Endorsements

PROJECT TEAM PROFILE CREDITS

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Your Activity

Tell us what skills and time you’d like to contribute to our group projects

Submit ApplicationEvent Help Particpate in Survey Professional Skills

GROUP HOME PAGE WIREFRAME

Integrating  a  call  to  action  to  get  involved  in  a  Group  project  on  the  Group  Home  page.

Page 18: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

LINKED IN NAVIGATION

INDUSTRY GROUP

Discussions Promotions Jobs Members Projects Search

Join71,464 members

Group Project OverviewLorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Project Discussion

Project Activity

PROJECT TIMELINE & DISCUSSION ACTIVITY

Contributors

TEAM MEMBERS VIEWED BY PROJECT ACTIVITY

Files

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Team Members

Team Endorsements

PROJECT TEAM PROFILE CREDITS

Your Project Activity

YOUR PROJECT ACTIVITY STATUS BAR

See your Task Board >>

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

NEW PROJECTS SECTION WIREFRAME

Integrating  the  new  PROJECTS  tab  to  the  navigation  and  Project  activity.

Page 19: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

LINKED IN NAVIGATION

INDUSTRY GROUP

Discussions Promotions Jobs Members Projects Search

Join71,464 members

Group Project OverviewLorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Project Discussion

Project Activity

PROJECT TIMELINE & DISCUSSION ACTIVITY

Contributors

TEAM MEMBERS VIEWED BY PROJECT ACTIVITY

Files

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.

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Team Members

Team Endorsements

PROJECT TEAM PROFILE CREDITS

Your Project Activity

YOUR PROJECT ACTIVITY STATUS BAR

See your Task Board >>

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

Matt HenkesCEO, UX Design Firm

DESIGN FOR FOR BETTER WAYS TO SEE CONNECTIONS AND SEARCH DISCUSSIONS

Page 20: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

EXPLORATION OF DATA VISUALISATIONS TO SEE CONNECTIONS AND SEARCH DISCUSSIONS

Page 21: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

LINKED IN NAVIGATION

INDUSTRY GROUP

Discussions Promotions Jobs Members Projects Search

Join71,464 members

Group Project Task Board Lorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Project Timeline

GANNT CHART

Your Task Board

Your Activity

YOUR PROJECT ACTIVITY STATUS BAR

Your Team

YOUR CONNECTIONSTO OTHERS ON THE PROJECT

Your Endorsements

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+ Alert + iCal Done

Featured DiscussionsLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.

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Your Tasks Discussion

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Share

Startt a discussion

See all >>

TASK BOARD WIREFRAME PROJECT INFO + INDIVIDUAL TASK CHECKLIST

Page 22: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

Say congrats on completing a Task on a Group project.

ON COMPLETION OF A TASK – PUBLIC NEWS FEED ACKNOWLEDGMENT

Page 23: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

PROTOTYPE

Page 24: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

FEATURE PRIORITISATION AND SITEMAP

Page 25: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

PROTOTYPE LINK http://nmt870.axshare.com/home.html

Page 26: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

PROTOTYPE LINK http://nmt870.axshare.com/home.html

Page 27: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

PROTOTYPE LINK http://nmt870.axshare.com/home.html

Page 28: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise
Page 29: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

Prototype Link: http://nmt870.axshare.com

Page 30: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

USER TESTING

Page 31: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

USER TESTING RESULTS

Page 32: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

KEY FINDINGS

Page 33: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

VALIDATED! •  User  testing  shows  a  

Team  Task  Board  tool  is  valuable  for  the  first  Persona  “Alana  the  freelancer”.

•  It  meets  her  need  to  raise  her  Activity  and  Profile  in  front  of  her  peers  and  prospective  clients.

Next  steps •  Validate  with  the  next  

Persona  “Charles  the  Group  Organiser”

“I can see freelancers searching for Project tasks to work on so they can raise their professional profile on LinkedIn. Very helpful.”

Page 34: Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

THANKS

http://wiseamanda.wordpress.com/

Projects

AMANDA WISE UX STRATEGY & DESIGN