case study: ux concept for project management tool for linkedin by amanda wise
DESCRIPTION
TRANSCRIPT
TEAM TASK BOARD CONCEPT FOR A NEW WEB & APP FEATURE FOR LINKEDIN
AMANDA WISE, UX DESIGN
THE CONCEPT
LinkedIn wants to offer a new product in its popular Groups section that allows people to collaborate in online teams.
DISCOVERY
COMPETITIVE RESEARCH
Sources: powerformula.net 2013 LinkedIn Users Survey; Quantcast.com
LINKEFD IN USER RESEARCH
Research revealed that integration with Google Calendar and Apps is the lowest friction solution for integrating document/task sharing for most users.
Of the following features in LinkedIn, please check all that you use at least once a month.
0% 10% 20% 30% 40%
Contacts
The Search and Filter options on your
Groups (follow professional interest
Influencers (follow individuals)
Companies (follow companies)
0% 20% 40% 60% 80% 100%
Gannt Chart Scheduling tool (date,
Integration with Google Tagging of tasks
Resource allocation Secure workspaces that
Instant Messaging Time Tracking
Project Tasks (lists of task Reporting
Budget view Timezone calculator
Of these typical project management features, which do you use every day?
USER RESEARCH: SURVEY
COMPANY PROJECT MANAGEMENT TOOL EXPLORATION
But what would be of real value to LinkedIn users? Companies wouldn’t want another tool as they have their own PM systems already.
EVENTS SCENARIO EXPLORATION
User research showed an Event Management tool might be valuable (and there is currently no tool like this on LinkedIn), but this wouldn’t enable deep team collaboration.
1
2
3
WHAT IF…?
1. What if LinkedIn Group managers could call out for members to get involved in a team project? 2. What if there was another way to enhance your Group contribution level other than just posting questions? 3. How could you be “rewarded” for contributing time and expertise to a Groups project?
MY HYPOTHESIS
Members of LinkedIn Groups would find value in contributing their skills and time to Group-‐‑initiated projects that build their professional credibility in the community.
My goal was to design a new form of “Project contribution” into the DNA of LinkedIn.
Projects
PERSONA & USER FLOWS
ALANA THE FREELANCER
PERSONA
ALANA’S USER FLOW EXPLORATION
WEB WIREFRAMES
LINKED IN NAVIGATION
Top Contributors in this Group
Matt HenkesCEO, UX Design Firmorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur
Like (6) | Follow | Fenruary 2, 2014
Get involved in our new group project and show us your skills
Project Discussion
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Popular Recent
Car chases are interesting, but spelling is more importanter
Please take a moment to ask yourself this question before reading this web log: “Am I a stupid person that can’t spell?” If yes, then answer this question: “Will I be offended if somebody, namely Dwight K. Schrute.
Car chases are interesting, but spelling is more importanter
Add a comment
Let the world know what you can do.Get involved in our collaborative projects.
INDUSTRY GROUP HOME PAGE
Discussions Promotions Jobs Members Projects Search
Join71,464 members
Start by … lor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor
Your group contribution level
BAR CHART
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Latest Activity
GROUP HOME PAGE – CALL TO ACTION GET INVOLVED IN A PROJECT
LINKED IN NAVIGATION LINKED IN NAVIGATION
Top Contributors in this Group
Matt HenkesCEO, UX Design Firmorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur
Like (6) | Follow | Fenruary 2, 2014
Get involved in our new group project and show us your skills
Project Discussion
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Popular Recent
Car chases are interesting, but spelling is more importanter
Please take a moment to ask yourself this question before reading this web log: “Am I a stupid person that can’t spell?” If yes, then answer this question: “Will I be offended if somebody, namely Dwight K. Schrute.
Car chases are interesting, but spelling is more importanter
Add a comment
Let the world know what you can do.Get involved in our collaborative projects.
INDUSTRY GROUP HOME PAGE
Discussions Promotions Jobs Members Projects Search
Join71,464 members
Start by … lor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor
Your group contribution level
BAR CHART
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.
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Latest Activity
INDUSTRY GROUP
Discussions Promotions Jobs Members Projects Search
Join71,464 members
Group Project OverviewLorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Project Discussion
Project Activity
PROJECT TIMELINE & DISCUSSOIN ACTIVITY
Contributors
TEAM MEMBERS VIEWED BY PROJECT ACTIVITY
Files
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Featured Discussions
Task Board
TEAM TASK CHECKLIST
Team Members
LISTING WHO’S INVOLVED
Team Endorsements
PROJECT TEAM PROFILE CREDITS
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Your Activity
Tell us what skills and time you’d like to contribute to our group projects
Submit ApplicationEvent Help Particpate in Survey Professional Skills
GROUP HOME PAGE WIREFRAME
Integrating a call to action to get involved in a Group project on the Group Home page.
LINKED IN NAVIGATION
INDUSTRY GROUP
Discussions Promotions Jobs Members Projects Search
Join71,464 members
Group Project OverviewLorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Project Discussion
Project Activity
PROJECT TIMELINE & DISCUSSION ACTIVITY
Contributors
TEAM MEMBERS VIEWED BY PROJECT ACTIVITY
Files
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Team Members
Team Endorsements
PROJECT TEAM PROFILE CREDITS
Your Project Activity
YOUR PROJECT ACTIVITY STATUS BAR
See your Task Board >>
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
NEW PROJECTS SECTION WIREFRAME
Integrating the new PROJECTS tab to the navigation and Project activity.
LINKED IN NAVIGATION
INDUSTRY GROUP
Discussions Promotions Jobs Members Projects Search
Join71,464 members
Group Project OverviewLorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Project Discussion
Project Activity
PROJECT TIMELINE & DISCUSSION ACTIVITY
Contributors
TEAM MEMBERS VIEWED BY PROJECT ACTIVITY
Files
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elitLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit
Team Members
Team Endorsements
PROJECT TEAM PROFILE CREDITS
Your Project Activity
YOUR PROJECT ACTIVITY STATUS BAR
See your Task Board >>
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
Matt HenkesCEO, UX Design Firm
DESIGN FOR FOR BETTER WAYS TO SEE CONNECTIONS AND SEARCH DISCUSSIONS
EXPLORATION OF DATA VISUALISATIONS TO SEE CONNECTIONS AND SEARCH DISCUSSIONS
LINKED IN NAVIGATION
INDUSTRY GROUP
Discussions Promotions Jobs Members Projects Search
Join71,464 members
Group Project Task Board Lorem ipsum dolor sit amet, consectetur adipiscing elit.. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Project Timeline
GANNT CHART
Your Task Board
Your Activity
YOUR PROJECT ACTIVITY STATUS BAR
Your Team
YOUR CONNECTIONSTO OTHERS ON THE PROJECT
Your Endorsements
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+ Alert + iCal Done
Featured DiscussionsLorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur adipiscing elit.
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Your Tasks Discussion
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Share
Startt a discussion
See all >>
TASK BOARD WIREFRAME PROJECT INFO + INDIVIDUAL TASK CHECKLIST
Say congrats on completing a Task on a Group project.
ON COMPLETION OF A TASK – PUBLIC NEWS FEED ACKNOWLEDGMENT
PROTOTYPE
FEATURE PRIORITISATION AND SITEMAP
PROTOTYPE LINK http://nmt870.axshare.com/home.html
PROTOTYPE LINK http://nmt870.axshare.com/home.html
PROTOTYPE LINK http://nmt870.axshare.com/home.html
Prototype Link: http://nmt870.axshare.com
USER TESTING
USER TESTING RESULTS
KEY FINDINGS
VALIDATED! • User testing shows a
Team Task Board tool is valuable for the first Persona “Alana the freelancer”.
• It meets her need to raise her Activity and Profile in front of her peers and prospective clients.
Next steps • Validate with the next
Persona “Charles the Group Organiser”
“I can see freelancers searching for Project tasks to work on so they can raise their professional profile on LinkedIn. Very helpful.”
THANKS
http://wiseamanda.wordpress.com/
Projects
AMANDA WISE UX STRATEGY & DESIGN