case study: unc eshelman school of pharmacy web site
Post on 19-Oct-2014
639 views
DESCRIPTION
A look at how I revamped the UNC Eshelman School of PharmacyTRANSCRIPT
![Page 1: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/1.jpg)
http://www.john-zhu.com
Case study
Just What the Doctor PrescribedClient: UNC Eshelman School of PharmacyDate: 2007–Present
![Page 2: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/2.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Most pages were just long blocks of text
![Page 3: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/3.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Poor content and confusing navigation
![Page 4: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/4.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Buggy CMS and little tech support
![Page 5: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/5.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Apathy from people in the School
![Page 6: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/6.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Immediate fixes: More graphics, better navigation
BeFORe aFteR
![Page 7: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/7.jpg)
http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed
Found money for tech support
![Page 8: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/8.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Made a list of top-priority technical fixes, focusing on items with high ROI
![Page 9: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/9.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Engaged faculty, staff, and students at the School
![Page 10: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/10.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Results: Improved visual appeal and ease of navigation
BeFORe aFteR
![Page 11: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/11.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
BeFORe aFteR
![Page 12: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/12.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Results: Created significantly more and better content
Faculty Spotlights
![Page 13: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/13.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Multimedia content: Help for Honduras• Audio slideshow• Feature story• Photo galleries• Interview clips
![Page 14: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/14.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Multimedia content: • YouTube channel• Short clips to accompany
news releases• Livestreamed events with
accompanying live chat• Flickr slideshows
![Page 15: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/15.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Push into social media
![Page 16: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/16.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
User guides for faculty and staff
![Page 17: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/17.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Technical improvements• Upgraded CMS – improved security and functionality• Migrated site to new server – increased stability• Put in place a reliable tech-support system, paving the
road for future upgrades and maintenance• Working on major front-end redesign and revamp on the
back end
![Page 18: Case Study: UNC Eshelman School of Pharmacy Web Site](https://reader034.vdocuments.us/reader034/viewer/2022042613/54447f10afaf9fa4098b4978/html5/thumbnails/18.jpg)
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
http://pharmacy.unc.edu