case study - superior recreational...
TRANSCRIPT
SEABROOK ISLANDJohns Island, South Carolina
THE CUSTOMER & THEIR CHALLENGE: Seabrook Island is a
private oceanfront community located a few miles from historic
Charleston, S.C. This community consists of residential homes, golf
courses, and beach club surrounded by a coastal barrier, maritime
forest, marshes, and pristine beaches.
Being an ocean-side community in the South, Seabrook gets
plenty of sunshine and warm weather throughout the year.
“One of the top complaints we heard from our members was the
lack of shade in our pool area and our beach area,” Caleb Elledge,
General Manager and Chief Operating Officer of Seabrook said.
In addition to relief from the heat, another reason they wanted
shade was to help protect against harmful UV rays.
“People are much more conscious of the negative effects of the
sun, but they still want to enjoy the outdoors at the same time,”
Elledge said. Seabrook Island was in search of shade that could
cover a large, expansive area that was also aesthetically pleasing.
THE SUPERIOR SHADE SOLUTION: It was important to the
customer to choose durable and great-looking shade structures.
“Our beach club is the crown jewel of our entire operation. We
couldn’t just put up any kind of shade system that was going to be
a blemish,” Elledge said.
To date, Seabrook has implemented three phases of shade
solutions throughout the community.
PHASE 1 | In the spring of 2015, the initial shade project consisted
of a covered walkway by the ocean called The Ribbon. Seabrook
decided to start with this area as the initial project because it’s the
primary ocean front beach location where they keep all of their
beach chairs. It is an expansive area between 200 to 230 feet of
space that needed to be covered. The shade solution consisted
of eight Hyperbolic Sail Shades. These shades were in varying
dimensions in order to accommodate the curved design of the
existing pathway. The shade allows club members and guests can
enjoy the beach without the heat from the harsh sun in this prime
location.
PHASE II | In the spring of 2016, the second phase consisted of
implementing shade to their pool-side grill. One section included
three custom Triangle Sails to shade a seating area and the
entrance to the pool. Two Arched Cantilevers provide shade to
pool-side loungers, so sunbathers can enjoy the pool area while
staying protected from the sun.
PHASE III | The most recent shade project tackled shading the
outdoor patio of the Pelican’s Nest restaurant. Two Hypar Sails
and four Triangle Sails create this custom shade solution that allow
diners to stay cool while they enjoy the ocean views.
PHASE I PHASE II PHASE III
Our beach club is the crown jewel of our entire operation. We couldn’t just put up any kind of shade system that was going to be a blemish.
-Caleb ElledgeGeneral Manager and Chief Operating Officer
THE RESULTS: The new shade structures have had a positive
impact on Seabrook Island resort.
“The impact has been tremendous. A ton of member feedback,
and a ton of guest feedback that’s been nothing but positive,” said
Elledge.
Superior Recreation of the Carolinas worked with Elledge every
step of the way.
“When I discovered Jamie Perrett and his team it was just
tremendous,” Elledge said. “They really did a great job for us.
Super responsive, reasonably priced, always working with us to
get the project done. They came in within their deadline and under
budget. They’ve been great to work with.”
After doing three phases, Elledge ‘couldn’t be happier.’
“We’ve taken our number one complaint from a few years ago and
we’ve made it our number one compliment. Whether they’ve been
a member of the club for many years or a first time visitor, of the
first things that people will make a positive remark on is our shade
system. It’s unique, it’s attractive, and incredibly functional, and it
does it’s job very well,” he said.
Seabrook has worked with Superior since 2015 and are looking
forward to enhancing more areas with shade solutions.
“One of the things we have discovered is that when you install
a shade system like this, immediately we and our members are
looking for other opportunities to implement a similar system,”
Elledge said.
The next project will most likely be tennis court shade because
they have a very active tennis and pickleball program.
“We couldn’t be happier with the product and anyone that would
like to come and check out the shades for themselves, we’d love
to have them. Very, very happy with how this project has turned
out and I’m looking forward to continuing this partnership,” said
Elledge.
SHADE IN ACTIONThe Impact of Superior Shade
SEE THE SHADE IN ACTION HERE!
We’ve taken something that was once our number one complaint several years ago and made it our number one compliment.
-Caleb ElledgeGeneral Manager and Chief Operating Officer
CHALLENGES: Elledge spent a lot of time researching a company
that could handle their shade needs.
“From the minute I called Jamie Perrett and spoke with him he
knew exactly what we needed. He was out here meeting with me
within a couple of weeks,” Elledge said.
We worked with our SRP Certified Partner, Superior Recreation of
the Carolinas to create the best solution for Seabrook.
“We had a lot of discussion and came up with the best plan to give
them shade,” Bobby Jones, owner of Superior Recreation of the
Carolinas said. “We had to create a plan that worked around the
concrete, palm trees, etc. to make it as good as possible.”
The Install Foreman James Hewett had a small install team of three
work on this project.
“I can’t give enough credit to James,” Jones said. “There was no
easy way to get the equipment inside the area.”
Three guys carried the heavy shade posts.
“The posts weighed 580 pounds each, and they took them in and
placed them on the surface mount bolts,” Jones said.
They also cut the decking of the outdoor patio in order to put the
concrete footers underneath.
“Just an amazing job on their part,” Jones said.