case study scm
TRANSCRIPT
Institute of finance and international management
Institute of finance and international management
SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MANAGEMENT
Debendra Dipayan KamalikaMoinakSandeepSuraj
CASE STUDY: MEDITECH SURGICALS
CASE STUDY: MEDITECH SURGICALS
What is Supply Chain Mgmt.?
Supply chain management is a set of approaches used to efficiently integrate suppliers, manufacturers, warehouses, and customers so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time in order to minimize system wide costs while satisfying service-level requirements.
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CASE facts: Meditech Surgical
Intent – diagnosis of supply chainBusiness overviewSupply chainProduction planningWhat’s wrong?How to fix it?
Endoscopic Surgical Instruments
Permits minimally invasive surgeryMarket created in early 80’s, rapidly
growingOld products continually updated and
replaced with new product introductions
Business Overview
National and Meditech split the marketCompete based on product innovations,
customer service, costNational sells to physicians; Meditech sells
to material managersCustomer preferences change slowly
External Supply Chain
Part suppliers
Meditech Assembly
MeditechWarehouse
Domestic Dealers
Int’l MeditechAffiliates
Hospitals
Hospitals
Internal Supply Chain
Parts Inventory Assembly Bulk Inventory FG InventoryPackaging &Sterilization
2 - 16weeks
2weeks
1 week
Production PlanningAnnual Forecast
Monthly Revision
TransferRequirements
MonthlyPlan
MRP
PartsProcurement
Plan
WeeklyAssemblySchedule
Production Planning
Parts Inventory Assembly Bulk Inventory Packaging &Sterilization
FG inventory
MonthlyPlan
MRP
Order point;Order quantity
MaterialPlan
What’s Wrong?
Poor service for new product introductionsPoor forecasting?Panic ordering?And high FG inventory
What Is Going On?
Demand is quite predictableUsage in hospitals is quite stableMarket share moves slowly over timeWith each new product, dealer must build
inventory to fill pipeline
Why Did Meditech Think Demand Was Unpredictable?
Poor information systemsNo one looked at demandNo one had responsibility for forecast
errorsTendency to shift the blameBuilt-in delays and monthly buckets in
planning systemAmplifier in planning system
What to Do?
Recognize that demand is stable and predictable
Establish accountability for forecastEliminate planning delays and/or reduce
time bucketAlternatively, put assembly within pull
system and eliminate bulk inventory
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