THE CLIENTA family owned business, Ross Bakers has undergone a major refurbishment totalling £60,000. Refitting everything from the floor coverings and worktops to machinery, including the installation of a brand-new EPoS system as well as introducing a range of new savouries. Established in 1954, the business specialises in pies and savoury products and employs 10 staff. It is currently being run by the 2nd and 3rd generation - father and son David and Simon Ross. They have won numerous awards from competitions they have entered over the years and now find themselves as the oldest surviving local bakery in the area.

THE CHALLENGERoss Bakers migrated from cash registers to a tailored EPoS system. Owner David Ross says: “Due to increased competition and the oil and gas downturn, it was clear everything required updating to increase footfall, quantity of sales and ultimately restore profit margins.”

The bakery also had a requirement to introduce a “dual pricing” tariff where products are given two different price levels. These price levels are scheduled to change at predetermined times of the day and the menu boards are updated electronically.

THE SOLUTIONAfter consideration of several EPoS vendors, David chose an ICRTouch System provided and maintained by ICR Scotland Ltd. This modular package incorporates all of the key elements required and in particular the Digital Menu Boards and Dual Pricing. The solution that benefitted their specific requirements included:

Aures Yuno This touch screen terminal was chosen for its robust, compact and stylish design and is particularly well suited to bakeries due to its fanless and completely solid state build. It has a shock and scratch proof, multi-touch, projected, capacitive screen (PCAP) technology and requires very little ongoing maintenance.

ICRTouchPointThe foundation of the EPoS System, this can be set up with a large array of additional and complimentary modules. It’s easy and fast to use and can be set up for various offers, e.g. Meal Deals, Mix N Match, BOGOF.

TouchOffice WEB This cloud-based Management and Stock Control package provides users with full product file maintenance, sales reporting and stock control, remotely from any internet-connected device. Sales data is constantly uploaded from the EPoS terminal allowing real-time as well as historic reporting. The user can identify trends and patterns with attractive graphs and charts, and analyse key performance indicators. This is a subscription based package.

ICRTouchMenu This is a digital, flexible and stunning signage showing a café, restaurant or take away food and drinks menu in an attractive and enticing way. The virtual menu board is presented on a large screen display and replaces any static fixed menu display.

PS-Connect by PaymentSenseA fully integrated Chip & Pin Card Reader that further streamlines transaction times by eliminating the need for keying in sales values and provides fully contactless payment.

CASE STUDYROSS BAKERS

RESULT

David Ross says: ” The new EpoS system has helped to streamline and accelerate the transaction process. I don’t have to manually key in figures in the old cash register now that the touchscreen has all prices set in place. The staff find it easy to operate and maintain. With the ability to pre-set prices, I know it gives me the security to have tighter control of till purchases. The system also seamlessly integrates with the new visual digital menus and card payment system. The key benefits of having this particular EpoS system enables me to manage my stock and production levels, thus helping me to reduce waste, save money and forecast future sales.”

Office manager Pamela further reiterates the benefits: “The new EPoS system has certainly made my life a lot easier. It provides me with valuable historical and real time data, such as notifying me of the various best sellers, which means I know what quantities to produce. It also has the ability to inform me of busy peak times, which in turn allows me to better manage staff. The staff also find the system very easy to use and have said that service is now a lot quicker.”

David finally states: “We were looking for a company that could provide the solutions we required under the one roof and ICR Scotland met our requirements. I would certainly recommend ICR Scotland, as the team have made the whole buying and installation process very simple. I found the team to be very hands on in conducting training and dealing with technical issues very quickly and effectively.”

ABOUT ICRICR Scotland are an established provider of tailored EPos solutions for restaurants, pubs, hoteliers, fast-food outlets and retailers.

Our team of experts and engineers pride themselves on delivering excellent customer service, coupled with offering a specialised range of market leading products and software to suit client’s operational requirements.

ICR Scotland will also provide onsite training and ongoing support after installation to ensure performance consistency.

Contact us for your FREE consultation0333 121 2150 or info@icrscotland.co.ukwww.icrscotland.co.uk

CASE STUDYROSS BAKERS

“The team at ICR Scotland have made the whole buying and installation process very simple. I found the team to be very hands on in conducting training and dealing with technical issues very quickly and effectively.”

David Ross, Owner