Robert BurnsBirthplace Museum

case study

client profile

Robert BurnsBirthplace MuseumRobert Burns Birthplace Museum offers a unique encounter comprising of the Burns Cottage where the poet was born, the historic landmarks where he set his greatest work, the elegant monument and gardens created in his honour and a modern museum housing the world’s most important collection of his life and works.

{Colan Mehaffey}Digital Media Manager, The National Trust for Scotland

“The Robert Burns Birthplace Museum, required a definitive, engaging and innovative new website which would present a strong and compelling online proposition that would attract a range of audience groups.”

our brief

Following a rigorous procurement process, BIG was selected by the National Trust for Scotland to deliver the website for the new £21m Robert Burns Birthplace Museum.

The website was needed to act as a vital marketing tool and help people engage with the artefacts on display.

what we did

BIG took the approach that it was crucial for the museum’s unique selling points – the experience for people visiting – to be communicated loudly and clearly.

Working with The National Trust, a strategic plan for the website was established to encourage visits, generate commercial revenues and educate people about Burns.

end result

By using a strategic marketing-led approach, married to first-class technique and best practice during the build stages, BIG delivered a quality solution for the Burns Museum.

A high quality website design was produced which supports the new museum’s corporate identity and acts as a suitable platform for presentation of its key messages.

BIG used a range of techniques including creating attractive gallery areas, what’s on guides, animated script and a design style that mirrored the real museum experience.

testimonial

{Colan Mehaffey}Digital Media Manager, The National Trust for Scotland

“The BIG Partnership understood our requirements for the new website perfectly and came up with creative ideas to engage our key audiences. The museum’s key selling points are presented in an engaging and persuasive way so that people can access information they need easily.”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200