CISCOCASE STUDY

WEBEX

CISCO ENGAGED WITH RAD INTELLIGENCE TO DRIVE AWARENESS TO THEIR WEBEX TOOLS AND EDUCATE CONSUMERS

ON HOW WEBEX CAN ENHANCE THEIR BUSINESS SYSTEMS.

WE BEAT DISPLAY PERFORMANCE BENCHMARKS CTR BY 2X!

THE CLIENTCISCO/WEBEX

RAD SOLUTIONThe Cisco & RAD teams collaborated to compile the most informative & engaging assets from Webex’s socials and created custom CTA headers. We then specifically targeted executives, business owners, and corresponding endemic sites to generate the highest qualified interest

THE MISSIONDrive awareness to Cisco’s Webex products & their ability to enhance business systems through informative and engaging assets, with a ‘Try Now’ CTA header.

THE BEGINNING

CAMPAIGNEXECUTION

We used our Social Proof software to create a series of engaging display ads comprised of Cisco/Webex’s best performing assets across social media, as well as eye-catching, CTA headers.

We then targeted endemic, business sites programmatically, and businesspeople & owners which drove highly qualified clicks to the ‘Free Trial’ Webex landing page.

The eye-catching CTA headers paired with the Webex assets drove a Click through Rate that was 2X industry average. Additionally, each add unit triggered 3X more engagements creating more “engagement depth”. RAD ADS trigger more engagement as a result of multiple asset/tiles per ad unit, overlay functionality, and familiar social interactions.

INSTAGRAM CONTENT

LIGHTBOX SCROLL

CUSTOM CTACUSTOM HEADERS

CAMPIAN RESULTS

PERFORMANCE BENCHMARK SPDA VARIABLES CLICK THROUGH RATE

201% 41 .11%

CAMPAIGN RESULTSThrough RAD’s Social Proof Display Ads, Cisco was able to generate a CTR rate that performed 200% better than any B2B

client RAD currently services. This was achieved by implementing a engagement driven selection from Instagram, Facebook, and You Tube to, drive awareness, engagement &, ultimately, social proof for their WebEx product.

ENGAGEMENT RESULTS ASSET VARIATION AND SOCIAL FAMILIARITY

ENGAGEMENT BENCHMARK

313% ASSETS TESTED

47CLICK DEPTH

3.13

The abnormally high engagement confirms the SPDA’s storytelling ability,

and produces a 3x performance improvement over traditional display.

The SPDA tested showcased Webex’s best-produced Instagram, LINKED IN, You Tube, and Facebook content along with an eye-catching CTA headers. This action and

strategy drove a high amount of clicks.

Each user that engaged with the ad unit averages 3 clicks per ad unit, further

showcasing the high-engagement nature of the SPDA.