case study proposal: the rise of the fashion blogger
Post on 19-Oct-2014
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http://www.phreshly-squeezed.net/2011/05/rise-fashion-blogger-actual-democratization-fashion-industry/ Proposal for my case study on the rise of the fashion blogger in the industry and the meaning of their status and with whom they best identify.TRANSCRIPT
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RISETHE
OF THEBLOGGERin the fashion industry
@barb_leung
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sorry folks! this is currently a work-in-progress
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let’s start simple:
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let’s start simple:what’s a blogger?
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let’s start simple:what’s a blogger?
?
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let’s start simple:what’s a blogger? nope,
that’s a celeb
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let’s start simple:what’s a blogger? nope,
that’s a celeb
?
![Page 8: Case Study Proposal: The Rise of the Fashion Blogger](https://reader030.vdocuments.us/reader030/viewer/2022020122/54438afcafaf9f550d8b4597/html5/thumbnails/8.jpg)
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
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let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
?
![Page 10: Case Study Proposal: The Rise of the Fashion Blogger](https://reader030.vdocuments.us/reader030/viewer/2022020122/54438afcafaf9f550d8b4597/html5/thumbnails/10.jpg)
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
bored PR girl
![Page 11: Case Study Proposal: The Rise of the Fashion Blogger](https://reader030.vdocuments.us/reader030/viewer/2022020122/54438afcafaf9f550d8b4597/html5/thumbnails/11.jpg)
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
bored PR girl
?
![Page 12: Case Study Proposal: The Rise of the Fashion Blogger](https://reader030.vdocuments.us/reader030/viewer/2022020122/54438afcafaf9f550d8b4597/html5/thumbnails/12.jpg)
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
bored PR girl
probably, a blogger
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just poking fun
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just poking funwikipedia is useful at times like this
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just poking funwikipedia is useful at times like this
”Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
“
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just poking funwikipedia is useful at times like this
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
“”ergo, a blogger writes in a blog
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the pictorial allusionbloggers have been sprouting up like weeds
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no really, it’s true
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no really, it’s true
according to Mashable, 48.55% of media outlets now have blogs
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no really, it’s true
according to Mashable, 48.55% of media outlets now have blogs
wordpress.com oversees over 2 billion page views per month
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no really, it’s true
according to Mashable, 48.55% of media outlets now have blogs
wordpress.com oversees over 2 billion page views per month
there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day
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no really, it’s true
according to Mashable, 48.55% of media outlets now have blogs
wordpress.com oversees over 2 billion page views per month
there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day
now, on to fashion blog talk
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the real big splashcame about in 2006 at NYFW for SS07
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the head honchosaka IMG gave out 40 press passes to bloggers, which in itself was a big increase from the year before
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!ve years later
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!ve years laterwe have bloggers sitting up front
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!ve years laterwe have bloggers sitting up fronte.g. garance doré, bryan boy, susie lau
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great, so what does it mean?
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great, so what does it mean?
vicarious consumption via more “relatable” personalities
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great, so what does it mean?
vicarious consumption via more “relatable” personalities
democratization of the industry
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great, so what does it mean?
vicarious consumption via more “relatable” personalities
democratization of the industry
disruption of the informational hierarchy
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great, so what does it mean?
vicarious consumption via more “relatable” personalities
democratization of the industry
unification and separation
disruption of the informational hierarchy
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great, so what does it mean?
vicarious consumption via more “relatable” personalities
democratization of the industry
unification and separation
the realizing of another subculture
disruption of the informational hierarchy
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with that said
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i intend to play detective with the following ideas:
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what role and power do fashion bloggers play in the industry?
i intend to play detective with the following ideas:
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what role and power do fashion bloggers play in the industry?
can they be considered agents of democratization (completely “for
the people?”)
i intend to play detective with the following ideas:
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i intend to play detective with the following ideas:
what role and power do fashion bloggers play in the industry?
can they be considered agents of democratization (completely “for
the people?”)
their identity as a subculture
![Page 39: Case Study Proposal: The Rise of the Fashion Blogger](https://reader030.vdocuments.us/reader030/viewer/2022020122/54438afcafaf9f550d8b4597/html5/thumbnails/39.jpg)
THANKSweb: www.barbaraleung.comemail: [email protected]: @barb_leung