case study presentation at forward on 21.11.13

My lessons learned from developing

“JESTER” My lessons learned from product managing “Jester”, a

new content ingestion platform for 7digital

Marc Abraham - former Lead Product Manager at 7digital

Thursday, 21 November 13

OutlineProblems, not features

Product vision & One Single Metric

Collaborate as much as possible (whilst keeping it lean)

Get assumptions out in the open


Setting the stage


Problem: expectations


LearningsA clear product vision: fully-automated & transparent ingestion

One Single Metric That Matters: average end-to-end ingestion time (5 days)

Problems, not features: don’t get bogged down into feature backlogs


The team


Problem: dev vs ux


Learnings


LearningsCollaborate! as early & often as possible (and the product person can facilitate)

Act on testable assumptions: measure impact on concrete ‘value drivers’

Feisty debates are good! but have them around options or assumptions


Proudest moment


OutcomesEnd-to-end ingestion time: 2 days

Accurate metadata (“DDEX”)

More transparency and automation

Scalable product, immediate benefits

Clarity on next steps


What would I change?

Get the UX person involved earlier

Focus on “value” more

Use ‘single metric’ to challenge distractions and to argue impact

Collaborate more with other dev teams


Related linkshttp://www.svpg.com/the-end-of-requirements/

http://www.slideshare.net/EpicenterUSA/dtal-template-empathy-map-and-problem-statement

http://practicetrumpstheory.com/2012/02/why-lean-canvas/

http://www.agileproductdesign.com/blog/the_new_backlog.html

http://marcabraham.wordpress.com/2013/05/03/book-review-lean-analytics/

http://www.jeffgothelf.com/blog/building-in-house-innovation-teams-small-collocated-dedicated-self-sufficient/

http://marcabraham.wordpress.com/2013/04/05/book-review-lean-ux/

http://www.youtube.com/watch?v=I9hqu3-HmkM


http://www.svpg.com/the-end-of-requirements/

http://www.svpg.com/the-end-of-requirements/





















Thanks!

[email protected]@MAA1 and

http://marcabraham.wordpress.com/


mailto:[email protected]

mailto:[email protected]



case study presentation at forward on 21.11.13

Technology