case study | oral care | mobile cards sensodyne malaysia...
TRANSCRIPT
© 2017 Innity Group. All Rights Reserved.
Sensodyne Malaysia
Case Study | Oral Care | Mobile Cards
Sensodyne toothpaste is the no. 1
sensitivity toothpaste in Malaysia
recommended by dentists. It is also a
well-known brand all around the world.
Sensodyne is proven for its ability to
relieve the pain of sensitive teeth and
provide long-lasting protection with
twice daily brushing
ABOUT SENSODYNE
Case Study | Sensodyne Malaysia
© 2017 Innity Group. All Rights Reserved.
We aim to help Sensodyne raise awareness on their brand in the oral care
industry through executing interesting ad format with their small online
check-up quiz and getting audience to engage and participate in it.
How long have the ads been running for?
“The ads have been running from 14 August until 31 August 2017.”
What strategy has been used?
“Sensodyne utilized Innity’s mobile ad format, Mobile Cards, to run the
campaign in three languages. This creative Mobile Cards ad allowed
audience to swipe next for more information and click to join quiz. The ad
was distributed through three publishers of Innity, The Star, Berita Harian,
and Sinchew for greater exposure.”
Case Study | Sensodyne Malaysia
© 2017 Innity Group. All Rights Reserved.
The Star – ENG
Demo
Berita Harian – BM
Demo
Sin Chew – CHI
Demo
Case Study | Sensodyne Malaysia
© 2017 Innity Group. All Rights Reserved.
Screenshots of Example
1 2 3
Case Study | Sensodyne Malaysia
© 2017 Innity Group. All Rights Reserved.
Screenshots of Example
4 5
Case Study | Sensodyne Malaysia
© 2017 Innity Group. All Rights Reserved.
The Results:
▪ The most well performed version in terms of language is the English version published on The Star.
▪ Ad from The Star contributed the most impressions at 1,166,136. Followed by Berita Harian at
718,791, and SinChew with 487,267.
▪ Average CTR is almost doubled the benchmark CTR (1-1.5%)
Publishers Unique Impression Average Time Spent (sec) CTR (%)
The Star 1,166,136 107.29 3.94
Berita Harian 718,791 65.39 1.42
Sin Chew 487,267 69.93 2.34
-0
Case Study | Sensodyne Malaysia
Average: 80.87 Average: 2.85Total: 2,372,194
© 2017 Innity Group. All Rights Reserved.
For further information, and find out how Innity can help
you to create brand awareness or achieve your campaign
goals, feel free to drop us a message by emailing us:
Case Study | Sensodyne Malaysia