case study on procter & gamble.ppt (1)

7/25/2019 Case Study on Procter & Gamble.ppt (1)

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PROCTER & GAMBLE2011

PROF. CARMEN L.HICAP

STRATEGICMANAGEMENT 1

P H I L I P P I N E C H R I S T I A N

U N I V E R S I T Y GROUP IIBUHAIN, LOUIE

GENE

THUAN MINH DO

(ELVIN)

CASE

STUDY


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CASE BACKGROUND

Founded in 183 in Cin!inn"#i$O%io$ ' (i))i"* P+o!#e+ "nd

,"*e- G"*)e


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CASE BACKGROUND

One o. #%e /o+)d- #o +odu!e+%ou-e%o)d +odu!#-$ e# .ood "nd/"#e+ )#e+-

Fo+#une- *o-# "d*i+ed !o*"n' So)d i#- P+in4)e- in A+i) 2011 5106

-%"+e o. #%e 4)o") *"+7e# -%"+e e.o+e

ein4 die-#ed9 Ends b!n" !n #$$d b%s!nss !n

$&d& '$ #$%s $n b%'* nd+&s$n-& +&$d%'s.


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CASE BACKGROUND

On $nd J!# Pn%' b%''&,C&!s$ s/$&'n!n", S%nn* D!"/'$&n" d&!n0, nd F$"&s C$.


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CASE BACKGROUND

23 o. P&G +odu!#- "+e "nnu") i))ion:do))"+-e))e+-$ in!)udin4 Fu-ion$ A)/"'-$ (%i-e+$B+"un$ Boun#'$ C%"+*in$ C+e-#$ Do/n'$Gi))e##e$ O)"'$ ;"*-$ O)"'$ P"*e+-$ P"n#ene$

Tide "nd (e))" P"*e+- di"e+- "+e P&G- e-#-e))in4

+odu!# "# i))ion "nnu"))' .o))o/ed 'Tide de#e+4en# "# i))ion

Mi--ion@ (e /i)) +oide +"nded +odu!#- "nd-e+i!e- o. -ue+io+ u")i#' "nd ")ue #%"#i*+oe #%e )ie- o. #%e /o+)d- !on-u*e+-$no/ "nd .o+ #%e 4ene+"#ion #o !o*e A- "

+e-u)#$ !on-u*e+- /i)) +e/"+d u- /i#%


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CASE BACKGROUND

P&G +eo+#- #%"# == e+!en# o. US%ou-e%o)d- u-e "# )e"-# one o. i#-+odu!#-

No+#% A*e+i!" +e+e-en#- "ou# 26o. P&G- +eenue-

Be"u#' "nd G+oo*in4 !on#+iu#e-

36 o. #%e !o*"n'- +eenue- "nd36 o. +o#-

e")#% "nd (e)):Bein4 !on#+iu#e-

186 o. #%e +eenue- "nd 1=6 o.


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CASE BACKGROUND

B"'F"*i)' C"+e dii-ion !on#+iu#e-186

So*e o. P&G- %ou-e%o)d +odu!#-$

-u!% "- ")7")ine "##e+ie-$ )iuidde#e+4en#!)e"ne+-$ )e"!%$ di"e+-$"nd "e+ #o/e)-$ in!u++ed de!)inin4

-")e- du+in4 #%e #%u"+#e+ o. 2010 Doe- u-ine-- in No+#% A*e+i!"$

(e-#e+n Eu+oe$ Cen#+") "nd E"-#e+n

Eu+oeMidd)e E"-#A.+i!" 5CEEMEA9$


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CASE BACKGROUND

G&$'/ S'&'"*

P&G %"- %i-#o+i!"))' "!ui+ed *"n' -*"))e+u-ine--e- -u!% "- #%e e#:.ood !o*"n'$N"#u+" Pe# P+odu!#-$ ;n! "nd S"+" Lee

Co+o+"#ion- A*i Pu+ "i+ +e.+e-%e+ P&G i- +edu!in4 i#- ."+i!:!"+e u-ine-- #o

"ou# 0 +odu!#-$ do/n .+o* 0 )ine- in200

P&G- u+o-e i- #o #ou!% "nd i*+oeeo)e- ee+'d"' )ie- T%i- i- "n in-i+in4u# de*"ndin4 "-i+"#ion T%e+e "+e ne"+)'

-een i))ion eo)e on #%e )"ne# #od"' "nd


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CASE BACKGROUND

P2G3s 4515 In$6 S''6n's

No#e #%"# #%e !o*"n'- 2010 +eenue-in!+e"-ed 2= e+!en# #o


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CASE BACKGROUND

BU NET SALES/EARNIN S

COMPARISONS

P& s 2010 Regional

Revenes


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CASE BACKGROUND

COMPETITORS

,o%n-on & ,o%n-on 5,&,9$ Co)4"#e:P")*o)ie$Ki*e+)':C)"+7$ Uni)ee+$ "nd C)o+o "+e*"Ho+ !o*e#i#o+- #o P&G in #%e e+-on")+odu!#- indu-#+'


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CASE BACKGROUND

Icont.

Ano#%e+ !o*e#i#o+ i- Uni)ee+ /%i!% 'ie)deddou)e:di4i# o)u*e 4+o/#% in 2010$ /i#%-#+on4 e+.o+*"n!e in Jie#n"*$ #%e

P%i)iine-$ P"7i-#"n$ "nd C%in"


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CASE BACKGROUND

M&0' M$76n's bsd $n 6$n'/s

Jn%&*

;# i- +ee")ed #%"# #%e UK e!ono*' -%+"n7 ' " -%o!70?6 in #%e )"-# u"+#e+ o. 2010

Fb&%&*

Ne/- #%"# in"#ion +o-e #o 6 in ,"nu"+'$ #%e %i4%e-#"nnu") +"#e in *o+e #%"n #/o 'e"+-$ +o*#- " +edi!#")e+e-on-e

M&/

T%e )"-# #%in4 #%e /o+)d- e!ono*' needed in M"+!% /"- "-%o!7$ u# #%"#- /%"# i# 4o# An e"+#%u"7e "nd #-un"*iin ,""n +o!7 n"n!i") *"+7e#-

A+&!

T%e +"#in4- "4en!ie- "+e dee)oin4 " #"-#e .o+ #%i-do/n4+"din4 )"+7 S#"nd"+d & Poo+- -ni- US de# ou#)oo7


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CASE BACKGROUND

J%n

S'$0 6&0's.")) -%"+)' on #%e i**inen# +o-e!# o. "G+ee7 de."u)#

A%"%s'

2011 -#o!7 *"+7e#- ."))

D6b&

U9 %n6+$*6n' /!'s #&s/ 1:'e"+ %i4% o. 2*

T%e #en-ion e#/een #%e US "nd C%in" oe+ in#e+n"#ion")#+"de T%e #en-ion e#/een #%e US "nd C%in" oe+in#e+n"#ion") #+"de


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In!e"na!ional Ma"#e! Move$en!s

ASIA

%a'an( On ) Ags!* !+e a'anese gove"n$en! in!e"vene, in

-""en-. $a"#e!s in o",e" !o -o$a! !+e ove"vale, s!a!e o !+e

en . s'en,ing e!een 3)00 illion an, 3400 illion !o +el'

a-+ieve an, $ain!ain an e5-+ange "a!e o "og+l. US61 !o 370* a

level seen as -"-ial !o +el' e5'o"!e"s -o$'e!e8

%

% T+ailan,( On 7 Ags!* !+e SET In,e5 ,"o''e, . 14819

'oin!s :18;97819 'oin!s* i!+ !+e SET 40 In,e5 an, SET

100 In,e5 "evealing a ,"o' o 1180) 'oin!s :18)440811

'oin!s an, 2)844 'oin!s :18)7


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CASE BACKGROUND

Ge"$an.( T+e A ell . 487< on 17 Ags! 20118 T+e A -lose,a! 42)?820 on 4 Se'!e$e" 2011* -o$'a"e, i!+ >;>?82) on ;0 ne 20118

I!al.( T+e @TSE MIB ell "o$ 19*)91 on 21 l. !o 1)*?>? on 10 Ags!8

Si!e"lan,( @a-ing '"ess"e o !+e Siss "an- "o$ -""en-. $a"#e!s +o see!+e -""en-. as a sae +aven* !+e Siss Na!ional Ban# annon-e, ; Ags! -!s on!+"eeD$on!+ LIBOR in!e"es! "a!es ,on !o nea"D0 an, ine-!e, 40 illion $o"e "an-sin!o !+e $a"#e! !o s!e$ o !+e !+"ea! !o !+e e-ono$. an, '"i-e s!aili!. o !+eF$assivel. ove"vale,F -""en-.8 T+e Siss "an- as s--essll. ea#ene, .189< !o 1810;; o" !+e E"o an, 181< !o >>80) -en!i$es o" !+e US ,olla" on ) Ags!8B! -on!ine, in!e"es! . o"eign inves!o"s !o . Siss "an-s* es'e-iall. a!e" !+eannon-e$en! o !+e @e,e"al Rese"ve !o "eee US in!e"es! "a!es o" 2 .ea"s* le, !o"e-o", +ig+ s!"eng!+ o !+e Siss "an- o >0874 -en!i$es !o !+e US ,olla" on 9Ags!8

T"#e.( On 4 Ags!* !+e T"#is+ -en!"al an# annon-e, !+e a-!ion o US640$illion in an eo"! !o '"o!e-! !+e T"#is+ Li"a a!e" !+e -""en-. los! vale ,e !o

en-+$a"# in!e"es! "a!e -!s* i!+ o!+e" ,ail. o"eign e5-+ange a-!ions o US6?0$illion on 7 Ags! an, US6>0 $illion on 9 Ags!8Ove"nig+! o""oing "a!es e"ein-"ease, "o$ 184< !o 4


17/32

CASE BACKGROUND

MILE EAST

As !+e Mi,,le Eas!e"n $a"#e!s "ea-!e, i"s! !o !+e nes o !+e ,ong"a,e, USgove"n$en! -"e,i! "a!ing* Sn,a. !"a,ing "esl!e, in losses in all $a"#e!s8 T+eEG;0 -lose, ,on )81>< on Sn,a.* i!+ !+e ai @inan-ial Ma"#e! -losing a!)8)< a!e" 'lnging $o"e !+an 4< eo"e "eon,ing* seeing !+e A aiSe-"i!ies E5-+ange all 284;< . -losing8 T+e Sa,i $a"#e!s e5'e"ien-e, ea"l.!"a,ing losses o 48)?< eo"e "e-ove"ing an, -losing a! a loss o 08779892 'oin!s :?8>87 !"illion sin-e 2? l.8


18/32

CASE BACKGROUND

Cana,a( On ) Ags!* !+e To"on!o S!o-# E5-+ange los! );4890 'oin!s

o" ;8)< olloing !+e A$e"i-an $a"#e!s an, ea" o ove"seas ,e! '"ole$s8i!+ !+e @inan-e Minis!e"s "eDass"an-e o !+e s!"ong Cana,ian an#ings.s!e$* an, !+e Ban# o Cana,a $ain!aining !+e sa$e in!e"es! "a!e* !+eS&P/TS Co$'osi!e In,e5 a"e, $-+ e!!e" !+an o!+e" $a"#e!s8 On ? Ags!*!+e $a"#e! ell !o i!s loes! 'oin! o 11*?>089?* an, . 14 Ags!* i! +a,"e-ove"e, al$os! all o i!s losses going a-# !o 12*?9;8?18 T+is as 'a"!l. ,e!o !+e +ig+ n$e" o "eso"-e -o$'anies lis!e, on !+e TS gaining ,e !osoa"ing -o$$o,i!. '"i-es s-+ as gol,8

OCEANA As!"alia( On 7 Ags!* !+e As!"alian Se-"i!ies E5-+ange sanea"l.A6;4 illion o s+a"e vale los!* i!+ a 'lnge o 289< as 'ani-#e,inves!o"s le, s+a"e '"i-es ,on in!o ea" $a"#e! !e""i!o".* '"ess"ing inves!o"so +ig+ e5'os"e !o ,$' s+a"es in avo" o $a"gin -alls8

T"a,ing on 9 Ags! "eveale, a 484< ,"o' a! i!s o"s! 'oin! eo"e "e-ove"ing"a'i,l. in -losing i!+ 2?7 'oin!s gain* i!+ !+e in,e5 AS200 en,ing i!+ anove"all gain o )78> 'oin!s :1822


19/32

CASE BACKGROUND

SOUTJ AMERICA

B"ail( On 7 Ags!* !+e Boves'a In,e5 ell 7807


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TIME CONTE:T

Ye"+ 2011


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VIE;POINT

M+ Roe+# Bo A

M!Don")d 5C%"i+*"n o. #%e Bo"+d

P+e-iden# "nd CEO9


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CENTRAL PROBLEM(%"# -#+"#e4' -%ou)d P&G

i*)e*en# #o *"in#"in i#-o-i#ion in #%e G)o")M"+7e#


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OBJECTIVES

MUST

case study on procter & gamble.ppt (1)

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