KASHMIRI CARPET

INDUSTRY

“The Kashmiri carpet weaver is an artist who weaves poetry via his

designs and gives a touch of eternal beauty to his creation.”

Satish TejankarB43Batch 2014-2016satish.tejankar2016@sims.edu

What’s unique?• Intricate design code (Talim)• Which only exists in our part of the world.• The beauty of a carpet will grow with the passage of time.

• Different uses• Other than covering floor, it can be used as wall hanging or as bedding.

• Available in varied price range• From Rs. 500 to Rs. 50000

• Kashmiri silk carpets are woven with mulberry silk

1

The challenges• Lack of financial resources• Lack of modern technology in dyeing and designing• Production of duplicate Kashmiri carpets• Lack of skill up-gradation training• Lack of innovations• Presence of machine-made carpets in the market

2

The competitors• India• Iran• Pakistan(including Afghanistan’s share)• China• Nepal

3

Major factors for the industry

•Tourism

•Child labor - govt. issues:• Rugmark• Goodweave • Kaleen

4

Procurement Production Inspection Advertising Distribution

5Value Chain analysis

Government initiatives like Geographical Indication (GI) and Radio Frequency Identification tag (RFIT).

Use of Technology in all aspects so as to facilitate customer demands

What can be done?

• Conducting exhibitions• Shift of artisans from unorganized to organized sector• Skill development as a subject in the school curriculum

• Initiative for creating awareness among the artisans

• Create small self help groups in the form of societies consisting of artisans.

6

New Markets• Lesser developed countries in Europe like Spain

• Urban class in South East Asian countries

• Distribution through Mega-retailers in metro-cities across India

7

S W

O T

• Intricate design code (Talim)• Varied uses• Varied price range

• Lack of financial resources• Lack of modern technology • Lack of innovations

• Presence of machine-made carpets in the market

• Production of duplicate Kashmiri carpets

• Increasing disposable income in India

• People getting attracted towards hand-made carpets

8

Bibliography• risingkashmir.com• fibre2fashion.com• ka-zargar.com• Wordpress.com

Thank You!