case study of garments industy jitu
TRANSCRIPT
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SUBMITTED BY:
JITENDRA KUMAR
MBA (GENERAL) SEM. I
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INDUSTRY PROFILEIt is the single largest industry accounting for 20-25% of the
total industrial production index.
20 million employs
The main raw materials are natural fibres like silk, cotton, wool
and man-made fibres such as viscose, acetate and synthetic.
Largest foreign exchange earner with a 30% share in total
exports.
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THE RECENT DEVELOPMENTS
FOCUS ON COMPETITIVENESSMulti- fibre agreement
Increased competition from south Asian countries
Cost of production
German ban on textiles
A worldwide shift in the usage from cotton fabrics to man-made
fabrics
Government regulations favoring the unorganized sector.
Eco-friendly garments and textiles
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FUTURE OUTLOOKTHE SHIFT IN CONSUMER PREFERENCES TO MAN-
MADE FIBRES
GOVERNMENT OF INDIA DELICENSED THE TEXTILE
INDUSTRY WITH EFFECTED FROM DECEMBER 1992.
THE GOVERNMENT AIMS AT A TOTAL EXPORT FIGURE
OF RS. 63000 CRORE BY AD 2000
INCREASED COMPETITION FROM CHINA, PAKISTAN,
INDONESIA, THAILAND, BANGLADESH
COTTON SHARE BEING 30% OF THE TOTAL TEXTILE
EXPORT, BY AD 2000
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Answer 1Short-term Measures
y Starting new courses like Textile Manufacturing and
Textile Technology at IITs and engineering instituteyAccess to high quality and cost-effective man power
y Encouraged unorganized sector
y Single window clearance
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Long-term Measuresy Product new type and design cloths like eco friendly
garments
y Setting up Textile Industries oriented SEZsy Excellent connectivity by road, rail and airports
y Improve government policy
y Technology
y Increase Productivity
y Change with customers taste
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Answer 2If we want to create our Brand name and give position to
our product, we want these new development in our
product or companies :- Indian companies need to focus on Product
Development
Indian companies need good marketing of our product
Indian companies satisfies to customer needs on lesscost
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Answer 3Drawback in garment export policy :-
y Differentiation to be shown between the organized and
unorganized sectory Lower quality system
y Quota restriction
y Labor policy
y Raw material supplied on higher rate
y High rate of interest
y Increased competition from South Asian countries
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Needs to be doney Making labour policies more flexible
y Raw material should be supplied on reasonable price
y Free trade agreement
y Law rate of interest levied
y Implement quality system so that we can competition
from other countries
y Encourage unorganized sector
y Strategic alliance with South Asian countries
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