case study – nexgenix, inc
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Case Study – Nexgenix, Inc. Targeted Vertical – High-Tech/Semiconductor Before: Month of August, 2003 After: Month of September, 2003 Financial Value: Closed Qualcomm for $1M+. Case Study – Nexgenix, Inc. Targeted Vertical – Entertainment - PowerPoint PPT PresentationTRANSCRIPT
Case Study – Nexgenix, Inc.Case Study – Nexgenix, Inc.
► Targeted VerticalTargeted Vertical – High-Tech/Semiconductor – High-Tech/Semiconductor► Before: Before: Month of August, 2003Month of August, 2003► After: After: Month of September, 2003Month of September, 2003► Financial Value:Financial Value: Closed Qualcomm for $1M+ Closed Qualcomm for $1M+
BEFORE BEFORE
Tele-Tele-SalesForce.comSalesForce.com
AFTER AFTER
Tele-Tele-SalesForce.comSalesForce.com
Outbound CallsOutbound Calls 5050 649649
Tele-Sales Success Tele-Sales Success Ratio (Ratio (TSRTSR))
3/50 = 6%3/50 = 6%
(1 call, 2 emails)(1 call, 2 emails)35/649 = 5.4%35/649 = 5.4%
(15 calls, 20 emails)(15 calls, 20 emails)
Total Prospect Total Prospect Appointments or Appointments or EmailsEmails
33 3535
Case Study – Nexgenix, Inc.Case Study – Nexgenix, Inc.
► Targeted VerticalTargeted Vertical – Entertainment – Entertainment► Before: Before: Currently doing business with Warner BrothersCurrently doing business with Warner Brothers► After: After: Tele-SalesForce.com set up conference calls with 7 of the Tele-SalesForce.com set up conference calls with 7 of the
top 8 Entertainment companies, which led to 4-5 face to face top 8 Entertainment companies, which led to 4-5 face to face meetingsmeetings
BEFORE BEFORE
Tele-Tele-SalesForce.comSalesForce.com
AFTER AFTER
Tele-Tele-SalesForce.comSalesForce.com
CustomersCustomers