CASE STUDY:MUSIC MAGAZINEAlejandra Lopez Media

NME NEW MUSICAL EXPRESS

Music publication in the United Kingdom, launched weekly since 1952. It is associated with rock, punk rock, and recently with alternative rock and indie.

They created the first UK single chart, made incredible and exclusive interviews to the Rolling Stones, The Beatles, etc., and covered big news such as the break-up of the Beatles, the death of Elvis Presley…

They bring Punk music to the world.

THE FRONT COVER

MASTHEAD NME usually red, abbreviation of ‘new musical express’. If the magazine is confident with itself, they can cover it with images because they know the audience will recognize it.

MAIN IMAGEThe image is related always with the principal article of the magazine. It has to capture the audience and follow the idea of the magazine.

RIGHT THIRDIt contains in bright colors some principal contents that has the magazine, they tend to be exclusive interviews and articles.

TOP STRIPIt give further information of what is included in the magazine. Tend to be the interesting parts of the magazine.

THE STRAPLINEThis will be the most important article of the magazine. It will contain two or three pages. BARCODE AND PRIZE

THE CONTENTS PAGE

This contents page is from other publication

THE MAIN ARTICLEHas a bigger photo that captures the attention of the reader. The writers try to high light this article.

OTHER ARTICLESNot as important as the center one. The contents of the magazine. They also have some pictures to make them more interesting to the audience.

OTHER CONTENTSSome other less important articles or interviews, also they use to tend less interesting.

THE TITLEThe head line of the contents page. It also contains the date.

THE STYLE NME Uses different fonts to capture the reader’s attention. Every font has an attached function: for quotes, titles, the main text, etc.

THE ARTICLE

THE AUDIENCEWe can say the target audience is young people form 15 to 20 years, maybe more. The teenagers are interested in this magazine because it talks about punk rock, rock, independent rock and indie.

THE LENGUAJEAs it is a young people’s magazine, it uses a serious language but sometimes comical or ironic. They also use a language used by the audience, in this case, young people.

IMAGESRelated with the article. Complements it and give it some extra information.

THE STYLEThey use a black font for the text. Also they try to emphasize some quotes by make them bigger, placing them in the middle of the article, and changing the font of it.

THE BOXESThey give extra information about something that is named in the article.

Is a rock music UK-based magazine published by Bauer Media Group. The first magazine was launched in 1981. The name comes from the sound that is made by an electric guitar when you play a power chord. The main music gender this magazine is devoted to is The New Wave Of British Heavy Metal and Hard Rock. In 2000’s it became the best-selling British music magazine.

THE FRONT COVER

THE MASTHEADIt is the name of the magazine. As a logo, it may change the color but never the style. It makes us believe that this magazine is a rock-punk themed because it is broken and is violent.

THE LEFT THIRDActually, this magazine covers two left thirds of the font cover to emphasize some important articles that you must read inside it. It has some catching elements such as big yellow titles or interesting photos.

A CONTESTMakes reference to what are you able to win if you buy this magazine

THE TOP STRIPSome less important information about what are you going to find in the magazine.

THE MAIN IMAGEMakes reference to the main article of the magazine. It has to catch the reader’s attention and follow the magazine’s ideal.

THE STRAP LINEIt is the most important element in the magazine(with the main image) because it has to have the sufficient power to catch the audience. It has to be interesting and something actual. It tends to be the most important article of the magazine.

THE CONTENTS PAGE

This contents page is from other publication

THE MAIN IMAGEMakes reference to the most important article of the magazine. It has to be catching.

COLORSThey HAVE to call the attention of the reader, so they use white or yellow on black (like the Kerrang! Title)

THE CONTENTSThey are sorted by page in columns. The editors give importance to the ones that they want the reader to read, with images, for example.

EDITORIAL REVIEWSComments of the editor. They have to follow the magazine line. It comments something about other publications or news. In this magazine, they use to add a photo from the editor.

OTHER IMPORTANT ARTICLESThey show us some pages of an article of the magazine.

THE ARTICLE

THE TITLEBlack and white on red to high light it.

THE IMAGEThe most important image is directly related to the article. In this case, he is the main character of the article.

QUOTESImportant things related to the article that give it a complementary information.

THE ARTICLEThe language of the article is humorous and for young audience, but also is informative and rigorous, sometimes serious.

THE AUDIENCEKerrang! is aimed for a young audience, from 13 to 18 years. This audience likes puck rock and heavy metal.

THE COLUMNIt give us some extra information about something named in the article.