case study: movie theatre
DESCRIPTION
Case Study: Movie Theatre. Ahtousa , Brittany, Chelsie , Hina , Jon, Nadine. Situation Analysis . Strengths. S WOT. High class Multiple theatres Spacious, comfortable seating Established brand Price discrimination. Situation Analysis. Weaknesses. S W OT. Separate mall hours - PowerPoint PPT PresentationTRANSCRIPT
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CASE STUDY:MOVIE THEATRE
Ahtousa, Brittany, Chelsie, Hina, Jon, Nadine
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Situation Analysis
High class Multiple theatres Spacious,
comfortable seating Established brand Price discrimination
Strengths SWOT
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Situation Analysis
Separate mall hours
Connected parking Peak and slow
hours
Weaknesses SWOT
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Situation Analysis
Growing population Mall shoppers Target demographic North /West
Vancouver clientele High income area
Opportunities SWOT
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Situation Analysis
Downtown movie theatres
Mall may take away viewers
Threats SWOT
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The major issue regarding the construction or opening of a business firm is finding the location that suits it’s specific needs
Problem
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Alternatives: Field
Large area/expansion opportunity
Private parking High traffic location
No mall traffic High cost of
construction No other
businesses in the area
Pro’s Con’s
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Alternatives: Michael’s
Big building Restaurants
nearby Available parking
near theatre Mall traffic
Location is isolated from the mall
Parking is limited during mall hours
Mall hours affect customer volume
Pro’s Con’s
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Alternatives: Shopper’s Drug mart
Easily accessible Visible to public 2 floors Mall traffic Restaurants in the
vicinity
Less space No private parking No expansion
opportunities
Pro’s Con’s
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Alternatives
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The Shopper’s Drug Mart location is the best possible alternative considering the major factors pertaining to requirements of a movie theatre.
Solution
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Park and Tilford Theatre
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Esplanade Theatre
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Scotiabank Theatre
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Implementation
Contact Park Royal Secure desired location Contact Cineplex Construction
Promotion Hire Staff More promotion Create Profit
Steps
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Thank You!