case study - maximize influencer content by pbi consutling

How To Maximize Influencer Content

CASE STUDY: Hills Bros Cappuccino and The Party Bluprints Blog November 2016 – February 2017

PBI Consulting Copyright © 2017 , All Rights Reserved

Party Bluprints was charged with creating an original holiday-themed

recipe featuring Hills Bros. Cappuccino drink mix and featuring

it in a creative party idea for hosting a girls' night in.

The content was coupled

with promotion of a Walmart coupon to drive retail traffic.

BLOG POST


VISUAL CONTENT CREATED


Party Bluprints image can be found on the

Hills Bros Cappuccino Site

as recipe inspiration.

CLIENT WEBSITE


CLIENT TWEET

Party Bluprints image and recipe

serve as great snackable content for the Hills Bros

Cappuccino Twitter Feed.

The content was posted in November

2015 and repurposed again as a tweet in February

2017.


CLIENT INSTAGRAM



Cappuccino Instagram Feed.The content was

posted in November 2015 and

repurposed again as a tweet in February

2017.



CLIENT FACEBOOK POST



Cappuccino Facebook page.The content was

posted in November 2015 and

repurposed again as a tweet in February

2017.


PINTERESTParty Bluprints images where share

several hundred times on Pinterest to drive traffic for Hills Bros Cappuccino.


GOOGLE SEO

RESULTSThe Party Bluprints

Blog post over 1 year later continues to

earn top results for searches on

microwave mug cake recipes.


PRINT MAILER

Party Bluprints image and recipe was used in a print mailer coupled

with promotion of a Walmart coupon to drive retail traffic.

case study - maximize influencer content by pbi consutling

Marketing