case study: marathon processing
DESCRIPTION
Here\\\'s a look at a small business who is using cutting-edge technology and marketing techniques to increase sales.TRANSCRIPT
20% sales growth within FiVE months
Credit Card ProCessing ComPany
Marathon Processing Systems is a credit card processing company and merchant service provider for businesses nationwide.
the Customer
generating neW CLients
With its 97% client retention rate, keeping their clients had never been a problem for Marathon. However, the company had no ongoing systems for nurturing prospects into new clients, and needed a way to significantly impact sales growth for the 7-year-old company.
the ChaLLenge
an integrated Lead nurturing CamPaign
Engagement Systems worked with Marathon to develop an eight-touch campaign to nurture prospects during the typical 3-6 month buying decision cycle. Each touch was designed to influence the buying decision and accelerate the sales cycle.
With Engagement Systems’ integration with Salesforce.com CRM, Marathon’s sales representatives were able to initiate the nurturing campaign from within their familiar contact management interface.
the soLution
Case study | Lead nurturing
20% saLes groWth
In just a few months, the campaign exceeded the projected revenue goals and the company acquired the largest single account in its history. With the addition of the volume created by Engagement Systems and the Lead Nurturing campaign, overall monthly sales volume increased by more than 20% in just five months.
On a scale of 1 – 5 Marathon Processing gave Engagement Systems a 5, the highest rating, on ease of use. Because Engagement Systems makes it easy for sales representatives to initiate the lead nurturing campaign, Marathon has also seen an increase in use of their CRM system.
the resuLt
You don’t have to be the biggest to be the best. You just have to be uniquely qualified to do what you do best. — Brad Oddo
www.better-is-better.com
Bigger is not betteR
Take a Number and wait... and wait...
and wait...
Christopher,is this your currentcredit card processor’sversion of support?
www.better-is-better.com
8300 NE Underground Dr. • Pillar 122 • Kansas City, MO 64161866.938.3658 • [email protected]
Capture more leads. nurture them to conversion. retain and build lifetime value. repeat the process.
Within five months, Marathon landed their largest account ever and increased sales by 20%.
HELLOmy name is...
HELLOmy number is...
1234_578_9325
CHRISTO
PHER
WITH
CHRIS’S
COMPAN
Y
You treat your customers on a first name basis... How about your credit card processor?
Christopher,do you ever get the feeling your
credit card processor has outgrown you?
CHRIS’S COMPANY
bigger is notbetter,
betteris better.
www.better-is-better.com
CaPture attention. nurture to Conversion.
Designed to capture and hold the attention of prospects, the lead nurturing campaign developed by Mail Print highlighted the personal service provided by Marathon Processing. Below are a few examples from the campaign.
the Creative