Vibe

Case Study Magazine

Case study

• A R&B and Hip Hop magazine

• Founded by Quincy Jones and launched in 1993

• Published by Intermedia (based in New York City, USA)

• Features predominantly R&B and Hip Hop artists. Artists include: Trey Songz, Brandy, Snoop Dogg, Mariah Carey, Beyonce, Amerie, R Kelly, MichealJackson, Jennifer Lopez, ect.

• Articles in every edition: 20 Questions, Boomshotscolumn (Reggae/Carribean), Vibe confidential (gossip column), Next (up coming artists), Feature artist article, High end fashion promotions (eg: Rocawear)

• Frequency of Release: Quarterly