1. 1. Case study, Karrang
2. 2. Front cover This front cover, has the colour cohesion of red white and blue, I feel this emphasise to the audience that they are a British magazine, who are interested in British artist and events, which therefore target a domestic audience. They use same iconic feature on this edition of Kerrang to any other, of having a torn away look. The main call out is right in the middle of the page which breaks the expected convention of a music magazine of having all callouts in columns I feel this shows that kerrang advertise to an audience who feel different and want to break the rules. Unlike most music magazines, who have iconography of one artist, featuring on their front cover, on this edition of kerrang there are 5 artist featured on the front cover, for example green day. However the main piece of iconography which is used as the foreground image for this music magazine is all time low. I feel this shows to their target audiences that they arent so narrow minded and they know that the rock industry has too many influential people to focus on one. The mast head karrang has an onomatopoeia sound too it, making us imagine a noise of clashing together or of something loud, representing to the target audience they like to mess around and take things too far. The font of the mast head creates a broken splitting effect by the lines across it representing to the target audience that they are a magazine presenting artist that have an edge to them.
3. 3. Contents When viewing this contents page, we can see the cohesion between the page and the front cover, by the way kerrang has kept its quirky playfulness that keeps the magazine iconic. The main call out Is at the top of the page, with the forground image shows how people have came together in a positive environment that is obviously connected to kerrangs magazine. The sell line as seen is the front cover reappears as the main call out, however is a contrasting colour, showing that there could be different interpretations of the article. Unlike the front cover colour cohesion of red white and blue the contents page consists of the colour cohesion red black and yellow, showing how kerrang have so many ideas and influences. The contrast of colours can also keep the reader attached by subconsciously realising the change.
4. 4. Double page spread This double page spread, can immediately identify the audience that the magazine is of a rock genre, one in which this is done is by the iconography, of billie joel Armstrong, his mise en scene of a black gituar and having eye make up automatically is a code to the audience that the piece is to do with rock. The call out on the left hand side of the page bullet in a bow tie suggests to the audience, something that can destroy or cause some one a lot of pain like a bullet, has a quirky different side to him with similar characteristic like the character unjine in grease, having these characteristic can be an unregularly thing to see in people, therefore makes it more confusing to the audience, encouraging them to read the article. The colour cohesion of this music magazine is green and white, I think this links to the iconography of green day, which helps market the page to the viewer. I think this colour cohesion is not a regular one you find in double page spreads of music magazine, therefore present kerrang as a daring magazine. The article for this dps is at the bottom left hand corner, this article is not the longest of articles due to it being a news page which we know from the call out, I feel that they have decided not to make the article the longest, is due to allowing more room for the iconography, as they know that would grab the readers attention, leading them to read the article, therefore kerrang kept the article short however fully packed with information
5. 5. Promotion This dps is split into two halves, the first half consist of news advertisement off newly released albums, TV shows, books and comics. This is done in a black, white and red colour cohesion, I feel this is done due to the black and white being a real contrast to one another and the red being a really strong bold colour, there fore this page automations captures the readers attention. On the first half of the page kerrang are showing A grave new world advertising to the target market, dark deep music for them to enjoy. There is a call out in the middle of the first page, that uses a small amount of synergy, by placing the tv show American horror story into the magazine, this book links to the magazine as they are both highly rated, therefore by coming together they should be able to create a larger profit. Due to kerrang being one of britians most successful magazines, more companies and artist are going to pay kerrang to advertise their music as they know that it will pay of and both companies will end up making a large profit. On the next side of this dps, there is a promotional poster for a deftones concert. At the very top of this page there is a small header stating A live nation presentation in association with ITB this shows a sense of cross media convergence as different companies like ITB and kerrang magazine are coming together to try and increase viewers for their companies long term but also the deftones. I like the colour cohesion of black and white, showing the viewer that everything they need to know is there is front of them, giving them confidence. Further more I think that the font of the heading and subheading are very effective, as it shows the reader that getting involved is as simple and they are showing you, using these different techniques.
6. 6. Festivals Rock is a large genre of music, therefore people like to listen to the music in many different ways. One of the reason that karrang is so successful, is that it gives their target audience what they want, which is the information in which allows them to listen to their favourite bands in their favourite style possible. One way in which this is. Is festivals, therefore on this page, kerrang advertises bands that their target market would be aware off are attending the festival. However karrang do this is a convention that we are aware of, by having a colour cohesion of blue red and white, which is the same to our front cover, which advertises to their target audience that this is a British festival. Another way in which karrang make this page iconic, is by creating a border that looks like it have been torn away, creating the broken effect.
7. 7. Layout The text of the article of this dps, is in columns to creating a professional look, however to show how kerrang like to be iconic, they decide to create all text on a diagonal. The main call out goes across both pages, as this creates a more eye catching sell line, attracting the reader. This call out is also on a diagonal, creating a sense of purpose, and organisation The iconography is slightly off centred, however over laps the margin, creating a sense of going out side the box, which is the main unique selling point for kerrang. There is a puff in the middle of the article. This has been delibralty placed there to draw the reader to the article, as when seeing the sell line it encourages them to start reading as its right in front of them.
8. 8. Feed back pages Having a magazine product that includes a feedback page, is going to encourage your target audience, as they are given a sense of connection to your magazine. There fore one of the reasons kerrang is successful is because they have created a page, that allows the member of the public to be part of karrange by giving them an opportunity to feedback about their thoughts and feelings. This page advertises to gain feed back from as many viewers as possible by having a range of sections, from comic strips to the charts to a completion to win tickets, making it more enjoyable for the reader to get involved. The layout of this page, makes sure everything Is separated, by having different boxes across the page, meaning the item that appeals to you most is easy to locate. There is a simple colour cohesion of red blue and yellow which all contrast with one another due to the brightness of the colours, there for emphases the separation. Not too much information or images or call outs were used here therefore doesnt look over complicated to the viewer.
9. 9. DPS Artical The colour cohesion for this article is red white and blue, linking to the main colour scheme on the front cover shows that this article is the main focus of this edition of kerrang. This article is a news article which we know front the puff on the left hand side. Instead of having columns of text, this news article is split into separate boxes with a different piece of iconography, which ass seem to be in a framed border, showing the reader that slipknot are a valuable band in the music industry. Due to all the text being broken down, it makes it easier to read for the viewer, and also makes it more eyecatching.
10. 10. DPS Artical The colour cohesion for this article is red white and blue, linking to the main colour scheme on the front cover shows that this article is the main focus of this edition of kerrang. This article is a news article which we know front the puff on the left hand side. Instead of having columns of text, this news article is split into separate boxes with a different piece of iconography, which ass seem to be in a framed border, showing the reader that slipknot are a valuable band in the music industry. Due to all the text being broken down, it makes it easier to read for the viewer, and also makes it more eyecatching.