www.kinshipdigital.com

Case Study: InsideView

Background InsideView is a US based company who, since 2005, deliver up-to-the-

minute sales contact and intelligence they glean from social media and

traditional editorial sources. In fact, KINSHIP digital recommends and

distributes InsideView’s social selling/intelligence solution – SalesView.

KINSHIP digital was delighted to be asked to assist Koka Sexton,

InsideView’s Social Media Strategist, in overcoming some key social

intelligence challenges of their own.

Challenge InsideView were already using a monitoring solution, however they were

questioning the value it delivered to the business. When KINSHIP digital

interviewed InsideView, they realised that InsideView required greater

flexibility in their intelligence gathering capability than their current tool

offered, as well as the ability to understand influencers, monitor their

share of voice, gather competitive insights and measure customer

support in real time. Until their dealings with KINSHIP digital, InsideView

had not realised they could achieve all of this with one easy-to-manage

tool. All meetings and product demonstrations were held online via

Skype and email due to the geographic divide.

Strategy After a full review of InsideView’s current monitoring software and

requirements, KINSHIP digital configured a test Sysomos Heartbeat

account using InsideView’s own live data, so they could demonstrate the

value of the tool. KINSHIP digital’s solution immediately enabled

InsideView to identify influencers and monitor social mentions of their

brand, a list of twitter handles, as well as certain keywords on social

media, blogs and other sources. KINSHIP digital also demonstrated how

the tool performed ad-hoc searches, giving them much greater

flexibility in their intelligence gathering.

Once set-up KINSHIP digital was able to interpret the results and refine

the recommended search queries and tags so they could specify what

InsideView needed to continue to monitor, where to find it and how to

make the entire process as efficient as possible.

Results • Gain customer insights from social media, blogs and other

sources

• Gain competitive insights from social media blogs and other

sources

• Gather influencer insights from social media blogs and other

sources

• Use their improved insight to move from monitoring social

media to engagement of clients, potential clients, influencers

and its broader industry

• Identify the leading impacts of social on their business strategy.

Client Testimonial “KINSHIP digital implemented

their specialist Social Business

Intelligence tools for InsideView.

I was so surprised at their

immediate effectiveness! Within

days of running the software I

was able to get data on what

employees, people and

competitors are saying about us.

Monitoring social streams in real

time has made the task of

spotting trends and identifying

new opportunities through social

media easy. For only $550 per

month, KINSHIP digital’s

Sysomos Heartbeat solution

saves time and money on what

was once a very labour intensive

and ineffective research job.”

Koka Sexton - Social Media

Strategist, InsideView