case study – independent recording artist
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Case Study – Independent Recording Artist
Name of the artist and the genre of music they produce
The artist I have chosen is Adele and she is a soul/pop artist
What record label are they signed to?
She is signed to an independent record label, XL Recordings.
Who distributes their music?
XL Recordings distribute her music
Do they have distribution outside of the UK?
She signed to Columbia records in the USA
Has the artist released an album in physical format?
She has released four albums in a physical format: 19 in 2008, Adele Live at the Royal Albert Hall in 2011 and 21 in 2011.
To what extent does the artist use social media and/or virals as part of their marketing?
Some examples of the social media that she uses are:
By using social media she can announce tour dates and when new singles and albums will be released. This allows the information to go straight to her target audience/fans.
Where is there music available online?
iTunes
YouTube
Soundcloud
Napster
Mp3.com
Mp3boo.com
And other websites