Case StudyGoodfellow & Goodfellow Ltd.

Valda Goodfellow – M.D.

Social Media

Starting a new business

Commenced trading January 2012

Started using Social media immediately

Use 3 main twitter accounts (1 personal, 2 business)

Total no of followers on 3 accounts 9014 – overlap 10%

Established new brand in 1 week via twitter

Use to launch new products, events, news & other media

Taken us just over 2 years to reach £2.7m when it took us 20 years to reach that figure in the previous business

Social MediaMarketing for Free

Raise awareness & create interest

Use the Social Media channels used by your customers

Reach thousands of potential customers instantaneously and for free

Following people through Social Media makes them think you are interested in who they are and what they do

Make what you say relevant and interesting to your customers

Faster than any other form of marketing

Social MediaMarketing for Free

But beware

There is a risk that unhappy customers can vent their displeasure via Social Media, whether you use Social Media or not

Don’t ever get involved in negative Social Media

Don’t ignore Social Media. Your competitors won’t

Plan what messages you want to get across and read them through before you publish

Take Social media seriously. If you don’t, it won’t work