Case Study – Gamification in Referral Sourcing

Puneet Kumra, Capgemini

Our Aim

Transparency - Build faith in the employee referral program

Create a buzz in the system and kill the monotony of ER program

Better Employee Engagement

Increase in ER Program Awareness

Cost Effectiveness –Referral cost of hiring is much lower as compared to vendor channelBetter offer to Joinee conversion

Increased utilization of referral channel

GamificationGAMIFICATION: - On the lines of major football and cricket leagues - Referring competition between Individuals/Teams basis

a point based system- This was 3 month pilot program in Capgemini’s

Financial Services Business Unit

GROWTH ENABLER:- Sharing of fulfillment responsibility with employees- A sense of healthy competition between individuals

lead to an increased motivation to participate in such program

- Rewards over and above the entitled referral bonus

Framework

Events and Promotions

Dashboard

Inward Gamification• All the referrals coming in would have been of no use

if the recruiters and sourcers were not processing them fast

• There were schemes launched within recruitment & sourcing teams at– Weekly / Monthly / League Level

• Top Sourcers• Top Recruiters• Sourcing Leads• Recruiting Leads

Improvement

Category RPL 1.0 RPL 2.0 (vs. RPL 1.0)

RPL 2.0 (vs. Pre RPL)

Total Referrals 145% 130% 460%Avg. Referrals Per Day 146% 128% 465%Offers 117% 298% 767%Joinees 161% 138% 524%Employee Participation 81% 48% 169%Referral Usage 67% 40% 133%