case study- francis& son
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LENSES FOR INNOVATION LAB An Francis& Son project www.francisandson.co.uk©2011-2015 Francis& Son Ltd. and its licensors. All rights reserved. Francis - 010401
Innovation is neither about novelty nor invention. It is about adopting the context. At Lenses for Innovation Lab we understand that, being homeless– temporary or permanently – is influenced by many different factors. Inorder to optimize the best outcome, humanitarian organizations, gover-nments need to see a full picture of the individual’s life.
To build a system of care around people who are on the move, we have to uncover valuable insights into all of their determines of life. By taking our holistic approach we can deliver effective, efficient services and more indi-vidualized help and care that improve better understanding of needs, out-comes, lower costs and drive to better solution to people who are on the move.
Various care provider stakeholders and policymakers have an urgent needto find solutions and take control. They have to meet with challenges theynever faced and they have to seek new outcome based service and solu-tion models that have more sustainable outcome for individuals. What they need is a holistic approach which is person centered and can reduceeconomic burden of care while delivering quality outcomes.
Francis& Son Ltd. People on the Move Project. 2015. All rights reserved.
Define the challenge
Emergency
Protracted
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How we could help people while
they are on the move?
In what ways wemight be able to
help?
How can we findtwo-way approachto communicate
with refugees?
1 2 3
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The challenge
Discoverinsight into the problem
Definethe area to focus upon
Developpotential solutions
DesignBrief
Deliversolutions that work
Problem Solution
What is Design?The approach to human-centered design is a systematic application of relevant information about human capabilities, limitations, characteristics, behavior and motivations to the design of systems, products people are use and in the environments in which they use them.
ProblemDefinition
Francis& Son Ltd. People on the Move Project. 2015. All rights reserved. 5
Sampling of method combinations for this project
DefinePeople and systems
Stakeholder mapping
Importance / difficulty matrix
Persona profiling
Rose, Thorn, Bud
DevelopConcept ideation
Creative matrix
Storyboarding
Prototyping
Concept poster
DiscoverObserving human needs
Statement starter
Interviewing
Abstraction laddering
Bull’s Eye diagramming
Our design method
Design, is in essence, a cross functional process; its integrates constraints from various sources. Our process involves a scientific investigation to discover relevant information about humans and their responses.
There are many ways to learn from users, customers including interviews, learning from people’s self documentation, group interviews and learning from peers observing peers.
Francis& Son Ltd. People on the Move Project. 2015. All rights reserved. 6
Innovation is not about novelty or invention. Its about adopting
the context.
In our structuredinnovation process we
transforming the existing situation, solutions into
a preferred one.
LENSES FOR INNOVATION LAB An Francis& Son project www.francisandson.co.uk©2011-2015 Francis& Son Ltd. and its licensors. All rights reserved. Francis - 010401
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1. Emergency Phase
– in which alternative resources may be availableacross humanitarian sectors:
- water, food- sanitation, health- shelters
2. Protracted Phase
– in which innovation may provide wayto move beyond encampment
We would separate the situation into two different phase:
Various professional care stakeholders and policymakers have an urgent need to bring the influx of refugees under some sort of control. One of the most important challenges in the refugee environment, especially in the emer-gency phase is simply to find out or to know who the person in front of usis, and what are his or her needs.With our research we were also focusing on communication tools, devices which are already in use by refugees. We were interested how do they com-municate with each other and where and how they get their information from.We noticed that 99% of the people have a smartphone. Taking on this, we recommend a solution which could reduce time when multitudes of paperrecords used and reentered to the system.
One of our proposed solution, is a flexible mobile tracking system which will innovate the registration process and help collect, transfer, shareand analyze data more effectively.
People centered support
Identify solutions
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All people without a roof above their heads face similar problems, no matter how we call them homeless or refugees. They donot have enough and relevant information or social capital which could help them through their problems (be it an existing or anemerging problem).
The main task of the management of homelessness is to trace the homeless, provide care for them and to help them gain new skills to be able to live an independent life (rehabilitation). In the current immigration crisis we can observe the tasks ofcaring for homeless people, which can be divided as follows:
Refine solutions
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Emergency Phase
Smart Citizen Website – social media based website to foster collaboration between organizations, volunteers,local citizens and professionals
Smartphone App – communication platform for Refugees. Through a dedicated app care professionalscan send brief updates, news, issues about their move.
Life pack – travel kit for people to help prevent disease, improve hygiene
Pocket Guide – pocket guidance for refugees to Europe. What to expect.
Protracted Phase
Public Awareness Brochures – Downloadable PDF’s from Smart Citizen website to improve communication between local citizens and people on the move
Pack’n’Play – modular packaging for education and play
Kids2Code – volunteer- led coding workshops for Kids in refugee camps
People centered support
Summary - solutions
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We recommend a set of solutions rather than a concrete product which enables care professionals to create and manage optimaloutcome plans for individual care. These solutions are based on the care system which is provided for homeless people.
We design and develop a fully scalable care plan that meets individual basic needs. With our suggestions we would like to put people at the center of our solution and foster collaboration between citizens, migrants, care professionals, humanitarianorganizations and governments. To respond effectively to these problems we have to provide a set of appropriate tools to socialworkers, care professionals, both expert and volunteers to collaborate more effectively.
These solutions are help to create a person centric, holistic view that helps people to whom we wish to support other people’s complex needs.
People centered support
Summary
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We design and develop
an innovation processthat is based on people
needs, and preferences. Ourprocess is focus on human begins and their interactions withproducts, equipment, facilities, pro-cedures and environments usedin work and everyday living. The emphasis on human begins
and how design of things influences people.
We believe real success, thekind that exist in multiple levels is impossible without building great relationship. Real successis impossible unless you treat other people with kindness,
regard and respect.
LENSES FOR INNOVATION LAB An Francis& Son project www.francisandson.co.uk©2011-2015 Francis& Son Ltd. and its licensors. All rights reserved. Francis - 010401
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LENSES FOR INNOVATION LAB An Francis& Son project www.francisandson.co.uk©2011-2015 Francis& Son Ltd. and its licensors. All rights reserved. Francis - 010401
We keep 4 important aspects in mind when we design a solution
About us
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We are a design consultancy and our objective is to help companies to design smart products, services or experiences.We help organizations to learn and apply the discipline of Human Centered Design to
create new value and drive sustainable growth.
Learn more at francisandson.co.uk or lensesforinnovation.com
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Appendix: Concept PosterPeople centered support
To find out more and see the Concept Posters in full size, please follow this link: http://bit.ly/1j0zTXT
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LENSES FOR INNOVATION LAB An Francis& Son project www.francisandson.co.uk©2011-2015 Francis& Son Ltd. and its licensors. All rights reserved. Francis - 010401